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1、（试卷 A） 20 -20 年 第 学期 剑桥商务英语期末考试试卷 班级： 姓名： 学号： 题号 I II III IV 总分 得分 . Fill in the blanks with the proper expression from A to J according to the context. (10 points) 1. A: Can you tell me how to get to the White Swan restaurant? B: Sure. Keep straight on this road and turn left. _. A: Thank you. 2. A
2、: Can you tell me _? B: Very nice rooms. They have balconies and bathrooms. They are on the sixth floor overlooking the city. 3. A: _? B: Yes. Id like a cup of coffee, if weve got time. 4. A: _? B: Yes, certainly. These are starters, and these are main courses and these are desserts. 5. A: Hello, I
3、think _. B: Oh dear, what seems to be the problem? 6. A: Mr. Brown, _? B: In my own case, I think there should be flexible time management. It is efficient. 7. A: Miss Castle, I think you may have forgotten to send us the invoice for last order. B: Really, let me check- Oh, dear! I am sorry. _. Ill
4、send them at once. A: Its perfectly all right. 8. A: Miss Jones, _? B: I have a good relationship with my present employers. But I feel that my prospects are limited there and that there would be more scope for my talents with a larger company. 9. A: Excuse me, _. B: Certainly. You can take the numb
5、er 89 bus, and get off at the fifth stop. Then walk about 100 meters. A: Thank you. 10. A: Sarah, what do you think of the next years sales campaign in Canada? B: Well, there is a chance that it will succeed. _. A Can you help me with the menu? B Its my fault. C May be or may not, its hard to tell.
6、第 1 页 共 8 页D There may have been some misunderstandings about our last order. E What kind of rooms are the double rooms. F What are your views on this? G Which bus should I take to get to the Hilton Hotel? H Would you like to have a drink before we leave for the city? I Why youd like to leave your p
7、resent company and join us? J You cant miss it. . Fill in the blanks with the correct meaning of the conceptions and the abbreviations. (10 points) 11. Four Ps of The Marketing Mix: _, _,_,_. 12. Four Stages of Promotion (AIDA): _,_,_,_. 13. S.W.O.T stands for:_,_,_,_. 14. The USP stands for: _. 15.
8、 CIF is the abbreviation of _. . Reading comprehension.(35 points) Part 1: Fast reading. Look at the statements below and the information about job advertisements in the square. Which job (A, B, C, D) does each statement 16 -20 refer to? You need to use some of these letters more than once. 16. Expe
9、rience in advertising would be helpful in this job. 17. This job would probably suit somebody who has worked in the purchasing department of a large chain of stores. 18. Three years experience would not be enough for this job. 19. For this job it would be useful if you have studied how to carry out
10、surveys into consumer attitudes. 20. In this job you would take charge of a product which has been on the market for many years. A B 第 2 页 共 8 页 Product manager This company has at present about 30% of the market and a remover of more than 500 million. The person appointed will have responsibility f
11、or a long-established product which is a household name. Experience in the insurance market is necessary, and a background in accountancy would be helpful. Group Product Manager This is a rare opportunity to work at a senior level for a market leader in the food industry, located in the north of the
12、 country. The person appointed will report directly to the Marketing Director and take full responsibility, for a turnover in excess of 80 million and a team of three managers. Applicants need to have a minimum of five years experience in product management. A market research qualification would be
13、an advantage.C D Part 2: Comprehensive reading. Read the article below about recruiting and managing staff, and choose the best answer to the question from A,B,C and D. As a manager in the service industry sector, Ive looked at hundreds of CVs in my time. They are not necessarily the bland documents
14、 some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicants employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying l
15、ength, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable. I never rely on CVs alone. We get applicants to fill i
