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1、1Air conditioning industry business model for water purification Inspiration2013 air-conditioning industry is still very hot, size of the industry in 2013 is expected to remain at about 300 billion in the first half sales of 43.69 million units, up 5.8%, sales reached 152.6 billion yuan, an increase
2、 of 8.1% and then look at a few core business Gree 2010, 2011, 2012, year on year revenue growth was 42.62%, 37.35%, 19.87%. growth rate of 9.33 percent during the first half of this year, a record low growth, while current Gree selling expenses increased 39.43 %, cost of sales growth rate was nearl
3、y four times the rate of revenue growth, reflecting the growth in the first half of Gree, mainly rely on proactive marketing tool in promoting and endogenous growth system itself has not been fully established. growth in the United States Based on its upgrade strategic adjustment achieved a growth r
4、ate higher than the other three, this growth rate is expected in two years to maintain a good level. comprehensive look at the Gree, Midea, Haier, Hisense Kelons overall growth rate over the past few years compared to the 2apparent slowing down and even Chigo air-conditioning and even appeared in th
5、e domestic market declined, these data indicate that air conditioning companies in the domestic market development is facing new bottleneck, air-conditioning industry growth rate and overall size has touch encounter industry growth ceiling. expected future growth of the industry air conditioning, it
6、 is difficult to rely on the external environment to promote robust growth, only to return to shuffle between enterprises and elimination by the shift in the means to achieve, but also will mean that the industry will be more intense competition and complexity. Look, marketing and sales of air condi
7、tioning sales companies, agents, distributors, customers operating conditions from the part of the market learned of air conditioning sales company executives began to scale indicators from 2011 can hold, but declining profit targets, even in such annual task rebate policy to achieve a slight profit
8、, the 2012 overall profit dismal first half of 2013 a variety of operating costs, market investment increase, and product margins are still compressed, resulting in greater overall operating pressure, but two agents , distribution 3customers more difficult to survive, selling products at about 10% g
9、ross margin, if it is to carry out promotional activities without profits, they can only make pathetic hard-earned money - installation fee. many agents, distributors, customers expect to complete by the end of Task rebates, but few were finally able to get the rebate, and finally only with futile t
10、o describe a year now channels air-conditioned stores in gradually increasing business products, to cover costs costs costs rise, expect a new product bring more profits. Why such a large scale industries, companies, agents, distributors dwindling profits, and even lose money earned shouted, in addi
11、tion to development of the industry cycle causes thinning profit margins, are there other factors? Personally think that now exists in the air conditioning industry, the dilemma is Initially no long-term business model design predictability, and in product upgrades, industry development and there is
12、 no business model for air conditioning upgrades and improvements, which leads to the dilemma now exists. Industry profits are air conditioning sales structure contains product of the price difference + balance + installation fee rebate to 4complete the task, three modules, the product price differe
13、ntial earnings module was a hammer, the sale and purchase transaction relationships with consumers is difficult to form the first secondary interest, not many interests. installation fee balances excessive squeezing profits modules are installed frontline officers vested interests, squeezing Install
14、er / manner contrary to the interests of the companys design installation fee from the initial concept, so this there is no way the interests of the long-term, while reaching task rebate module good times, many customers can enjoy, in the last two years, the rebate was a lot of enterprises, customer
15、s painting became a cake, no hand could get a few months. above factors lead to business, customers, distributors total profits only in a limited space around the transfer of the pattern of benefits without a long-term maintenance of long-term development value chain members. If we are so bold visio
16、n, users of air conditioning has been installed annually contribute 100 yuan / sets of interests, so that the enterprise, customers, distributors can produce many benefits? Can generate much profit? Even a lot of people 5immediately think, in the local markets The service benefits would certainly be more than the profits now selling air conditioning, but how to let each user per year will further contribute to air conditioning 100 yuan / Taiwans inter
