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1、1Actually it was the bottle can be customized business model to go through it!Liquor custom is never nothing new, but the threshold is not custom wine generally low - Maotai MOQ is 20 (120 bottles. This is not surprising. Always had people in the study of flexible production, personalized production
2、, but are contrary to the economies of scale because since the industrial revolution and the big waves did not dig until 3D printing technology, only to heat up again. Liquor industry with 3D technology does not take on anything, but some people want to customize the threshold into the floor of wine
3、. Customized bottle currently is certainly a loss, but it does not mean “bottle can be customized” business model dead . The hardest not technology Engaged in liquor sales, design, planning, procurement packaging industry more than ten years has been studying the liquor Qu Yi personal customization
4、(ie, small batch technical issues and processes. “Just put the winery equipment investment is not more than 800,000 yuan (Basic 200 000, 350 000 standard, perfect type 800000, 2and 15 workers, worth about 15 million yuan to form a customized wine packaging production capacity.” Qu Yi, most intend to
5、 sell liquor packaging the same as before, the technology solutions sold to wineries on OK. However, he found that the liquor business is not just the lack of technology previously developed new products, smashing advertising, soliciting dealers investment model, Or send business team on the ground
6、to do intensive farming channel mode, are not suited to individual requirements for operation, high communication costs, small quantities of personal customization services. So as a partner and J Consulting drinks division, he also set up a company called “Geist (Guest) creative workstation” and “We
7、 want to build a custom system for the wine prices wine, not just manufacturing solutions , also provides marketing operations solutions. “ After years of attempts, Qu Yi slowly figured out a personal operating system custom wine: how to find customers, how to convince customers, as well as what kin
8、d of marketing organization, and ultimately achieve the lowest bottle can be customized after order confirmation will be able to 3arrive within 10 days. Where is the customer? Qu Yi found that a class of marriage Shou commemorative wedding feast with wine for customization needs of the most obvious,
9、 especially weddings. With festive red wine, the bride and groom printed on photo and signature, together with the “Rise of good together “greetings and the like out of a combination of custom wedding wine at the wedding market is attractive.” When we put custom wedding wine placed on the market tog
10、ether with the price of other liquor, the new people will basically choose custom wine. “ Wedding type of wine did know, tend to end after the host family know how much of a feast in the end with a bottle of wine, so they generally require traders to provide drinks enough product distribution to the
11、 banquet scene, after the end of the The remaining return, the two sides settled according to the actual consumption - that is, the market will be more than one wedding service costs. However, if the wedding is custom wine if there would be the existence of such circumstances - not drink receptions
12、to become souvenirs, give friends and family to attend the banquet. “Not only drink wine wedding custom, will 4be used to commemorate the collection, so if you use the same size wedding custom wine words will consume more.” One way is to dig out the wedding consumption in collaboration with the wedd
13、ing photo studio. In fact a lot of wedding photo studio also tried to prospective bride and groom are recommended liquor, but Qu Yi products and cooperation model is undoubtedly more attractive offer: wine prices with free custom wine bottles give the studio, customer choice printed on the packaging
14、 for a wedding, studio these two bottles of wine as a gift to the client customization. In addition, if the studio led to customer orders, you can also make a tidy profit. “Customers see Indian wedding custom has its own wine generally very pleasant surprise, the studio usually do not need to spend
15、much tongue can help the customers to use custom wine as a wedding wine. “ Consumer wedding will also have a “window effect”: “Wedding dissemination of results is very good after we do a wedding, there is usually seventy-eight ready to get married also ran consult how to customize your own wedding w
16、ine.” This word of mouth is the target customers another way to find. Custom wine 5and wedding cake is a considerable market scale enterprise custom wine or a private entrepreneurs personal custom wine. Somewhat different is that Qu Yi SMEs prefer flexible decision-making, rather than the deep pockets of big business. “Afraid of small businesses, seven or eight small companies can also be customized, as long as they have to entertain cus
