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1、1Age of the Internet Marketing sharp askedInternet and new media marketing has become hot words nowadays, millet became double 11 billions of dollars in sales stir story, but if the micro-micro-Bo opened the letter on the soul? Really just choose the carrier decided to spread the fundamental marketi
2、ng results Strength? whether the Internet as long as the landing, it will all become Huang Taiji, everyone becomes millet? Ray Gree sum gain a lot of people gamble billions of eyeballs, millet billions of dollars but more than ten million units of mobile phone sales, if the giants in their respectiv
3、e fields can also be Taking a dialogue about, but the king of the mobile phone industry is not present and the future millet would be. millet first thing to do is how to start making profits from marketing and operations, rather than a loss leader, but does not depend on the future market value of t
4、he concept of speculation and demagogic. Huang Taiji and millet essentially different and independent products have a physical store, an occasion of new media Xuanguang more popular, but also do not discard more weighty 2tradition of quality media. Than many short-lived Chinese fast food, its shoppi
5、ng district and the crowd positioning is more accurate, more differentiated product selection to McDonalds, KFC and the way to push the sale price of high-end Chinese pancakes, fruit, and royalty beak notoriously homophonic name, luxury cars, delivery times have handsome face and freshness, meet the
6、 consumer demand for sensory value. Millet was more clever imitators, smart and active dissemination of the concept of the player in control. Positioning millet is also very clear, giant and the rest is their vast market, inexpensive plus domestics banner can also gain a lot of IT Cock M emulate App
7、les online pre-sale marketing practices and hunger, to keep exposing the degree of media initiative to focus media attention, naturally largely avoid the negative information product quality, performance and failure rates, such as total sales and profitability aspects. But pursuers soon immediate co
8、ncern, whether it is Meizu, or other intelligent and non-intelligent mobile phone brands have begun to channel electricity supplier in force, highly saturated market, but also the future of millet nobody can say a single show, millet at 13 million 3population market share is difficult to comment on.
9、 millet smart home router same fanfare, but it broke the traditional basic function of the router is not to cross the border. Millet asset-light, heavy marketing business model worthy of recognition, the future is destined to be the strength of marketing and operations in order to save the real achi
10、evements and millet, but as millet pricing and boasted the legendary fast and powerful have failed to profit, whether road in Internet Marketing Where? addition to constantly rely on strong investor to inject blood into the listed time, but also whether there is another way out? Rui asked one: Onlin
11、e profitable yet? Internet business development model has been relying on high finance, huge burn, stickers and flow of money to develop the market, and through advertising and agency fees and channel spreads to profit, after hopes of value-added premium listing, there are few genuine products from
12、promotion and platform operators to profit success stories since when media platform is Ali Sina Weibo users 500 million acquisition, loss $ 94 million, while the two largest electricity provider platform, Jingdong has been embarrassing loss, Ali received only landlords rent , 4operating margin list
13、ed in the bulletin shows that 70 per cent down, will naturally be passed on to every merchant head (channels only pay the cost of electricity suppliers representing about 20% of business revenue, more expensive than traditional channels. platform giants such benefits , the proportion of businesses r
14、ely on the Internet can have a high profit worth inquire. Interestingly, Ali last year, sales of 35 billion-called double 11, and a digital bulletin listed the fourth quarter of 2013 revenues 34.517 billion, profits are much more attractive than the actual net digital dual 11 people who have low pro
15、fit margins blush. Shopping huge advertising platform and channel fees, Paypal and the balance of the shopping population development is the treasure of the financial gains Ali profits support the main. In addition to the transfer of cash and equity market financing way, electricity providers rely o
16、n to survive the biggest question became businessmen. Electricity providers control costs and profitability is poor, big spending, to reach the breakeven point a long period, even in the foreseeable future, and whether to rely on electricity supplier marketing companies bring real 5benefits are the biggest questions of Internet marketing, including such well-known where the customer is still hovering electricity supplier what to sell, sell it, how to sell ma
