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1、（经营管理）杭州市健身俱乐部经营状况调查与分析X X大 学硕 士 学 位 论 文题 目：河北省业余排球俱乐部的现状调查及发展对策研究学号: 名字: 专业: 方 向 : 导师: 2009年11月摘 要改革开放后，我国国民经济增长迅速，经济建设的发展和综合国力的逐步提升，居民收入水平不断提高，闲暇时间增多，对健康的追求也就越发主动，健康观念逐渐增强，自觉参与体育锻炼已成为一种时尚、潮流的现代生活方式。对杭州市健身俱乐部经营现状进行研究，对推进杭州市体育产业、满足科学健身、健康生活的需要，完善健身市场体系等具有重要意义。本文综合运用文献资料法、问卷调查法、专家访谈法、数理统计法和逻辑分析等方法，以杭
2、州市6个行政区45家健身俱乐部的市场环境、资本结构、经营现状和区域经济发展情况等为内容进行研究。以便对杭州市健身俱乐部良性发展提供有益的参考和补充，以求达到推动杭州市健身业事业持续、健康、稳定的发展，为杭州市体育行政部门规划健身俱乐部的发展提供理论依据，对周边城市健身产业的发展具有重要的参考价值。研究结论如下：（1）杭州市健身俱乐部宏观市场环境为健身俱乐部的持续发展创造了条件，为健身俱乐部之间的竞争提供了保障；微观市场环境为各健身俱乐部充分认清健身行业的竞争激烈程度和获利潜力提供支持。（2）通过对杭州市健身俱乐部SWOT分析，可以得知，产业结构调整、后奥运、全面建设小康社会、居民健身意识增强等
3、因素为为健身俱乐部发展提供良好时机和竞争优势的同时，各健身俱乐部无序的价格竞争、国外健身行业的进入、缺乏专业体育管理人才和没有明确的目标市场等因素也为健身健身俱乐部的发展带来了威胁和挑战（3）近些年，随着杭州市经济的发展，健身行业的资本积累为俱乐部的发展提供了坚实的经济和物质基础。经营管理、人力资源和社会环境三个资本结构因子影响着杭州健身俱乐部的发展。（4）杭州市部分健身俱乐部的促销形式单一，健身俱乐部运用网络、媒体等进行广告宣传的力度不够。从而导致降低会员的健身动机，增加会员的流失率。（5）影响健身俱乐部数量、类型、规模、从业人员状况、地域特征和俱乐部性质的最关键因素为地区GDP，两个非常重
4、要的指标为人均收入和地区人口数，所以，杭州市健身俱乐部的经营者要根据该地区GDP、人均收入和地区人口数三项城市指标，来规划健身俱乐部规模、类型及发展前景，以保证健身俱乐部健康、有序的发展，为城市居民健身服务。（6）影响杭州市健身俱乐部市场发展因素有宏观管理方面、微观经营方面和消费者自身等三个方面的问题。要通过加强宏观调控、加强人力资源管理、采用多种促销方式，推行差异化营销模式等措施来保障健身俱乐部的可持续发展。关键词：杭州市；健身俱乐部；经营；对策AbstractAfter the reform and opening up, Chinas rapid economic growth, dev
5、elopment of economic construction and overall national strength gradually, rising income levels, leisure time available, the pursuit of health also increasingly active, healthy ideas gradually increased, and consciously participate in physical activity has been become a fashionable, trendy and moder
6、n way of life. Health club operator in Hangzhou status of research on promoting the sports industry in Hangzhou to meet the science and fitness, healthy living needs, improve the fitness market system of great significance. This integrated use of literature, questionnaire surveys, expert interviews,
7、 mathematical statistics and logical analysis methods to Hangzhou six administrative regions 45 fitness club market environment, capital structure, management status and regional economic development etc. the content of research. So that the sound development of Hangzhou City Fitness Club provide a
8、useful reference and supplement to achieve fitness industry to promote the cause of Hangzhou, a sustained, healthy and stable development, sports administration sector planning Hangzhou health club and provide a theoretical basis for the development of surrounding cities fitness industry in the deve
9、lopment of an important reference value. Findings are as follows: (1) Hangzhou Fitness Club Fitness Club macro market environment for the sustainable development has created conditions for competition between health clubs offer a guarantee; micro-market environment for the health club and fully unde
10、rstand the competitive fitness industry, the extent and profitability of the potential to provide support. (2) through a health club, Hangzhou, SWOT analysis, be able to tell, industrial restructuring, after the Olympics, building a moderately prosperous society, the residents more conscious of fitn
11、ess factors such as the development of the health club to provide a good opportunity and competitive advantage at the same time, the fitness Club disorderly price competition, foreign entry into the fitness industry, the lack of professional sports management personnel and the absence of a clear tar
12、get market factors such as health club for fitness development has brought threats and challenges (3) In recent years, along with the economic development of Hangzhou, fitness industry, the development of capital accumulation for the club provided a solid economic and physical infrastructure. Busine
13、ss management, human resources and social environment, three factors affect the capital structure of Hangzhou, fitness clubs development. (4), Hangzhou, part of the promotional form of a single health club, fitness club use networks, advertising media have not done enough. Resulting in lower members
14、 of the fitness motivation, to increase membership of the wastage rate. (5) affect the number of health clubs, type, size, employees conditions, geographic characteristics and the nature of the most critical factor in the club to regional GDP, two very important indicator for the number of per capit
15、a income and population, therefore, Hangzhou fitness club operator according to the region, GDP, per capita income and regional population of three urban indicators, to plan a health club size, type and prospects to ensure the health club healthy and orderly development of health services for urban residents. (6) The impact of market factors, health club, Hangzhou, there are macro-management, micro-business and consumer self-respect of three aspects. Through strengthening macro-control, strengthening of human resources management, using a variety of promotional methods to implement di
