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1、推荐： 1） Supplying High Quality *PRODUCT （很普通，打开率 50%） 2） *PRODUCT from China （有产品，有国家） 3） *PRODUCT Supplier （有点贸易商的感觉） 4） Serve High Quality *PRODUCT （感觉用 serve 比 supply 稍好一点) 强烈推荐： 1) *PRODUCT for XXXX Industry （有具体的应用领域） 2） *PRODUCT from China （写出具体的产品名称，前提是你要知道对方的行业以及需要什么产品） 3） For/To *COMPANY/MR.
2、 /MS. * （写出对方的名字或者公司名，阅读率应该算是最高的，但是发信速度也是最慢的） 4） RE：*PRODUCT （加上 Re 有一种回复的感觉） 5） Re: Quotation about *PRODUCT for *COMPANY（有价格有产品有对方公司名称） 6） Re: * inc/* vendor-*PRODUCT /* Co., Ltd.（有对方公司名称，有合作大买家，有自己公司名称，万无一失）解决办法：一.开发信标题：不同客户的心理虽然各不相同，但总的来说都喜欢看到新颖、简洁、最好带点创造性的标题。总体来说，只要在标题里注明自己的产品，加上一点点新意，你的标题就会与那些
3、群发的明显与众不同。比如，下面的标题就很有新意：Stay Cool With Us-* air conditioner 一语双关;或者Your air, we care - * air conditioner 押韵。希望大家多花点时间思考一下，创造一些新颖的标题。二.标题也可以直接勇敢地使用一些有力度的疑问句，如:Are you satisfied with your present supplier?Are you tired of buying inferior *PRODUCT?三.直接用 RE: 或者多个 RE:RE:RE: + title 作为开头，第一时间引起客户注意。如果客户每天
4、收发很多邮件，他不会在意你这样做的。四.引用对方网站标语：写开发信都是在充分熟悉客户网站的基础上，观察他们网站的标语，然后就把相应的重要的放上去，人家一看这个标题很熟悉，就会打开来看的了。不管是谁，对自己企业的口号类标语总是会多看几眼的开发信实例开发信主要的信息：标题： Mr. XXX + 他公司的名称 （点名道姓和公司，一目了然）内容：Morning！ Mr. XXXXXXThis is *, Sales Manager from a well established PRODUCT manufacturer in China. Hope I reach the right person a
5、t the right time to talk about PRODUCT cooperation and strategies for your company? I did a little bit research on your company and Im sure you would be continuously looking at opportunities to expand your product supplying scope/services and make it as the brand to own your company reputation in th
6、e PRODUCT market and increase your market return with your constant efforts.We can fulfill any of your business needs and maximize your business profits compared with lots of PRODUCT manufacturers as we are newly launching DDDD brand PRODUCT in international market.Our business reference includes:20
7、 years appointed OEM for EU,USA PRODUCT manufacturersl Approvals from .(主要客户，最好是国际同行知名企业)l 70%80% products for international application(for more details, please contact us) 这个地方用黄色文字背景，突出公司优势As the GM of 客户公司名称 , it is your responsibility to find a sustainable and trustworthy business partner relat
8、ionship and ensure a promising company future. 我的公司 is interested in cooperating with you to uncover the PRODUCT demand of 客户市场 market from now on. As you have experiences in PROCUT, it would be easier to seize the opportunity to win great PRODUCT demand in 客户市场。（这里很明显的表示你的合作意图和对客户公司的了解及所联系人的职责所在，没有
9、人会反对你强调他的职责和利益）Hope to have your excited feedback TODAY.Thanks ards,*24 hours available for you!对方很快回信Dear Mr. *Thank you for your e-mail & I do appreciate the content.（讲得是我开发信的内容）I do not have any hesitation to start business with your esteemed company.对我公司感兴趣。Thus I ask you kindly to arrange couri
10、er me full set of all your catalogs in one binder along with copies of all your certificates , end user approvals ,.etc. 需要一些文件进一步合作Also, I would like to hear from you in details about your previous operation in middle east area .Do you have agent,distributer,.etc?想成为我们代理分销商Best RegardsXXXXXXXXXXXXX
