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1、商务英语综合教程4Unit1FactorFable Lead in Activation Whatismedia Howdoyouunderstandtheterm Definethetermwithyourpartnerwithin50words Cambridge Oxford newspapers magazines radioandtelevisionconsideredasagroup themainwaysthatlargenumbersofpeoplereceiveinformationandentertainment thatistelevision radio newspap
2、ersandtheInternet Wikipedia Incommunications media singularmedium arethestorageandtransmissionchannelsortoolsusedtostoreanddeliverinformationordata Itisoftenreferredtoassynonymouswithmassmediaornewsmedia butmayrefertoasinglemediumusedtocommunicateanydataforanypurpose Doyouknowthefollowingtermsrelate
3、dto media Illustratethemwithsomeexamples TV radio Internet Internet magazinenewspaper RenRen facebook twitter Background TextI Warmup Whattypesofmediadomainstreammediaencompass Whydoyouthinkmainstreammediaarecontrolledbyandwhatisthemotiveforcontrolling Background RecentlyacomplaintpostedonSinaweibo
4、apopularmicro bloggingwebsiteinChina aboutaSanyaseafoodrestaurantoverchargingtouristshastriggeredcontroversyamongWebusers Howdoesmicro bloggingaffectthesocietyintermsofthefreedomofinformation Howisitdifferentfromthetraditionalmedia Background 朋友一家3口前天在三亚吃海鲜 3个普通菜被宰近4000元 他说是被出租车司机推荐来的 邻座一哥们指着池里一条大鱼刚
5、问价 店家手脚麻利将鱼捞出摔晕 一称11斤 每斤580元共6000多元 那哥们刚想说理 出来几个东北大汉 只好收声认栽 别说服务水平了 连最基本的诚信都做不到 遑论国际旅游岛 罗迪微薄 2012年1月28日 DoyouknowanyothereventthathasgotalotofmediaexposureinChinaortheworld Trytouncovertherealreasonswhyitgotsomuchattention TextI BackgroundAbouttheAuthor AvramNoamChomsky bornDecember7 1928Americanlin
6、guist philosopher cognitivescientist historian andactivistMITprofessorthe fatherofmodernlinguistics AccordingtotheArtsandHumanitiesCitationIndexin1992 Chomskywascitedasasourcemoreoftenthananyotherlivingscholarfrom1980to1992 andwastheeighthmostcitedsourceoverall EliteMediausedtodescribenewspapers rad
7、iostations TVchannelsandothermediathatinfluencethepoliticalagendaofothermassmediaAccordingtoNoamChomsky t heelitemediasetaframeworkwithinwhichothersoperate TheNewYorkTimesisusedasanexampleofelitemediabybothChomsky aleft wingintellectual andBillO Reilly aright wingcommentator Thetermdenotesastructura
8、lpositionwithinthemassmedia ratherthanaparticularpoliticalagenda SummaryandStructure TheNewYorkTimes anAmericandailynewspaperfoundedandcontinuouslypublishedinNewYorkCitysince1851TheNewYorkTimeshaswon106PulitzerPrizes themostofanynewsorganization ItswebsiteisthemostpopularAmericanonlinenewspaperwebsi
9、te receivingmorethan30millionuniquevisitorspermonth TheprintversionofthepaperremainsboththelargestlocalmetropolitannewspaperintheUnitedStates aswellthethirdlargestnewspaperoverall behindTheWallStreetJournalandUSAToday SummaryandStructure CBS SummaryandStructure majorUScommercialbroadcastingtelevisio
10、nnetworkThenameisderivedfromtheinitialsofthenetwork sformername ColumbiaBroadcastingSystem thesecondlargestbroadcasterintheworldbehindtheBBC Thenetworkissometimesreferredtoasthe EyeNetwork inreferencetotheshapeofthecompany slogo Ithasalsobeencalledthe TiffanyNetwork whichalludestotheperceivedhighqua
11、lityofCBSprogrammingduringthetenureofitsfounderWilliamS Paley 1901 90 ItcanalsorefertosomeofCBS sfirstdemonstrationsofcolortelevision whichwereheldinaformerTiffany Co buildinginNewYorkCityin1950 thusearningitthename Colorbroadcastingsystem backwhensuchafeatwasinnovative AssociatedPress www ap org Su
12、mmaryandStructure anAmericannewsagencyTheAPisacooperativeownedbyitscontributingnewspapers radioandtelevisionstationsintheUnitedStates whichbothcontributestoriestotheAPandusematerialwrittenbyitsstaffjournalists ManynewspapersandbroadcastersoutsidetheUnitedStatesareAPsubscribers payingafeetouseAPmater
13、ialwithoutbeingcontributingmembersofthecooperative Asof2005 thenewscollectedbytheAPispublishedandrepublishedbymorethan1 700newspapers inadditiontomorethan5 001televisionandradiobroadcasters ThephotographlibraryoftheAPconsistsofover10millionimages TheAssociatedPressoperates243newsbureaus anditservesa
14、tleast120countries withaninternationalstafflocatedallovertheworld GarryWebband DarkAlliance series TheSanJoseMercuryNews SummaryandStructure GaryWebb 1955 2004 wasaPulitzerprize winningAmericaninvestigativejournalist Webbwasbestknownforhis1996 DarkAlliance seriesofarticleswrittenfortheSanJoseMercury
15、Newsandlaterpublishedasabook Inthethree partseries WebbinvestigatedNicaraguanslinkedtotheCIA backedContraswhohadallegedlysmuggledcocaineintotheU S WebbchargedthattheReaganadministrationshieldedinner citydrugdealersfromprosecutioninordertoraisemoneyfortheContras Webb sreportinggeneratedfiercecontrove
16、rsy andtheSanJoseMercuryNewsbackedawayfromthestory effectivelyendingWebb scareerasamainstreammediajournalist In2004 Webbwasfounddeadfromtwogunshotwoundstothehead whichthecoroner sofficejudgedasuicide SummaryandStructure 1996年8月 圣荷西信使报 刊登了加里 韦伯 GaryWebb 的系列调查报告 黑暗的联盟 指八十年代在向洛杉矶运送和贩卖可卡因的尼加拉瓜贩毒组织将贩毒获利用于资助尼加拉瓜反政府武装 而后者一直得到美国中央情报局支持 虽然韦伯没有直接宣称中情局通过协助贩毒来为尼加拉瓜反政府武装提供资助 但他认为对于可卡因的向美国境内的大规模运输和交易 中情局是知情的 文章刊登之后 舆论哗然 华盛顿邮报 洛杉矶时报 纽约时报 等纷纷刊登文章否认贩毒组织和尼加拉瓜反对派之间存在联系 八个月之后的1997年5月 曾对 黑暗的联盟 给予高度评价的 圣荷西信使报 的主编杰利 塞
