《bp工业润滑油公司在华营销策略研究》由会员分享，可在线阅读，更多相关《bp工业润滑油公司在华营销策略研究（63页珍藏版）》请在金锄头文库上搜索。
1、 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 10701 F274 ? 0684400001 ? ?BP ? A study on the marketing strategy in China of BP Industrial Lubricants Company ? ? ? ? ?(MBA) ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? BP? ? BP ? ? ? ? ? BP ? ? BP ? ? BP ? ? BP
2、? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? BP ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Abstract Abstract With the fast industrial growth in China, the need for the industrial lubricants goes very high, which result in the tough competition among the industrial lubricants provider
3、s. Recently the competition among Mobile, Shell and other brands goes very tough . Therefore it is very important to figure out the marketing strategy for BP to win in China industrial lubricants market. After a deep analysis of national macro economy , the author goes into the current lubricants ma
4、rket situation, the segment competition and the major competitors performance like Mobile and Shell. Meanwhile, the article takes a deep analysis of the internal marketing environment with BP including its culture , management style, R,? BADCFEFGIHFJICFKILFMONQPBMFRDSUTWV X)Y,TWZ #!# ! 20 ?.?. M. ?1
5、999; 21 ?.?M. ?1998; 22 ?.?M. ?1996.2; 23 ? ? ? 2002? 12?; 24 ?.?M. ?2002; 25 ?.A?M. ?2000; 26 ?.?. M. ?2008; 27 ?.?M. ?2007; BP ? 50 28 ?.?M. ?2009; 29 ?.?M. ?.2007; 30 ?.?M. ?2005 31 ?. ?J.?2003?27?01? 32 ?.?M. ?2004? 33 ?.?M. ?2006? 34 GEOSCIENCE DATA IN THE INFORMATION AGE: ACQUISITION, DISSEMIN
6、ATION AND THEIR APPLICATIONSJ. Geotectonica et Metallogenia , 2001,(Z1)? 35 John HAMILTON. SERVICE VALUE NETWORKS: VALUE, PERFORMANCE AND STRATEGY FOR THE SERVICES INDUSTRYJ. Journal of Systems Science and Systems Engineering , 2004,(04) ? 36 S.Meenakshi, V.Vijayakumar, B.K.Godwal, S.K.Sikka. Synchr
7、otron Based X-ray Diffraction Study of the Alloy In_(0.25)Sn_(0.75)J. Abstracts of 18th International Conference on High Pressure Science and Technology C, 2001 ? 51 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? BP ? 52 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
