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1、 Combat: secondary marketing subtleties retain old customers Research papers Download news: Whether visiting the forum, or to collect information on the major sites, we often see small sellers complain difficult to retain old customers! Xiao Bian open shop guidance as Taobao sellers have to say, is
2、to seize every data, spend the least cost to obtain the greatest return, then, how to do e-commerce it? Goal is to bring more new customers, bring brand marketing, retain more customers. secondary marketing is a good way to retain old customers, perhaps the “secondary marketing” should be called “bu
3、siness customer” is actually for the same customers in different times and in different places in different demand management. most sellers, the pursuit of perspective effects, at a variety of ways to change the picture of the true effect, became a false picture, virtually become false propaganda, e
4、xaggerated the effectiveness of the product in human senses and images make a big fuss, so to speak, this can improve the users turnover rate, but this will often cause the user in the psychological gap, it is difficult for your products and your store have a good image, so difficult for users to ch
5、oose you again, because he no longer believe you! So one should do secondary marketing must be secondary marketing principle. A secondary marketing principles: Customer loyalty must be built on the basis of customer satisfaction above, there is no customer satisfaction customer loyalty, which is the
6、 second marketing principles must be established in each store are not the same customer groups, women, cosmetics, baby Each store has a customer base of each store features, you must group characteristics for their customers to do marketing, should a move rarely eat day. Second, the various categor
7、ies secondary marketing process analysis: For e-commerce consumer behavior, we should have an important condition is to ask the company has a strong management system or CRM records management capabilities. Asked the shop conditional circumstances create detailed customer profiles: regional characte
8、ristics, behavioral characteristics, characteristics of the heart, understanding of customer needs change. previous series of conditions such as use of the product sensory shopping experience. Third, the process of analysis: 1, through the customer service chat, customer evaluation analysis of custo
9、mer points of interest: The key point is the marketing effectiveness of the customer needs to seize the customers point of interest. Resolve customer point of interest is to look at the best way to evaluate and chats, and do not rely on simple text mining software is recommended by the operators han
10、d to complete the team Its something that recorded chats customers in the evaluation and the issues raised. and targeted to solve here we maternal and child categories, womens category, cosmetics category, 3C category, for example, to explain exactly how They represent a large vertical categories, f
11、ashion big categories, large FMCG categories, durable large categories. maternal category is a vertical categories, including foods such as FMCG, also includes childrens clothing such a fashion consumer goods, as well as cots durables such a long period, therefore, in the commodity composition of th
12、is complex cycle, we can not simply use commodity consumption cycle, the customer buying cycle to develop marketing strategies, but first clear, each sub-category, the customer concern is what the various groups of customers (old and new customers), concern is what only solve various issues of conce
13、rn to the start point for the clients interests to go do marketing, such as maternal and child is in product categories, customers are more concerned about security issues, and maternity, customers are more concerned about quality issues. ladies fashion category is a category, customers are more con
14、cerned about size question whether the problem described pictures, clothing quality problems, which are available from the customer service chats and evaluation found, we can for customer questions, specifically targeted to do care. cosmetics category, customer care More Yes, it is not the real thin
15、g, is valid, and the applicability of the skin and so on .3 C categories, customers are often concerned about sales, warranty problem only concerns for these customers do optimization in order to improve customer satisfaction degrees, creating word of mouth spread and secondary marketing. 2, cut thr
16、ough the customer point of interest, for different buyers stratified Marketing: First, in accordance with the purchase frequency splitting customers, the 12.12 to 12.12 for new customers and repeat customers cut apart, and secondly, for new customers and repeat business, to consider integration, multi-band integrated secondary data marketing programs: Thank SMS: For thanks to new customers, and release some Taobao coupons to encourage them to hav
