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1、HotEssay论文网（）-专业paper写作,report写作辅导中心优秀Paper写作-对珠宝行业的分析Degree of rivalry within the industry:行业内竞争程度:The jewelry industry is competitive both in the United States and internationally. The industry can be separated into three main segments, affordable segment, luxury segment, and premium segment. Affo
2、rdable entry level jewelry brands include well-known brands such as Pandora and Swarovski; luxury jewelry brands include brands such as Tiffany & Co and Chaumet; and the premium brands include Cartier, Harry Winston, Van Cleef & Arpels, Bvlguri, etc.珠宝行业在美国和国际上都很有竞争力。该行业可以分为三个主要的细分市场，买得起的细分市场，豪华的细分市
3、场和高档的细分市场。买得起的入门级珠宝品牌包括知名品牌，如潘多拉和施华洛世奇;奢侈珠宝品牌包括Tiffany & Co和Chaumet等品牌;高档品牌包括卡地亚、哈里温斯顿、梵克雅宝、Bvlguri等。Since jewelry is not considered as necessity in peoples lives, it makes the industry even more competitive as the brand awareness and sales mostly depends on the product design as well as their marke
4、ting and promotion strategies.由于珠宝在人们的生活中并不被认为是必需品，这使得行业的竞争更加激烈，因为品牌的知名度和销售主要取决于产品的设计以及他们的营销和推广策略。Furthermore, as e-commerce market is blooming, this further increases the degree of rivalry within the industry. As e-commerce facilitates the entry of smaller brands and new brands, this is promoting t
5、he existing well-known jewelry brands to keep up with the trend and to further differentiate themselves not only in products and design but also in distribution channels as well.此外，随着电子商务市场的蓬勃发展，这进一步加剧了行业内的竞争程度。电子商务的出现使得小品牌和新品牌的进入更加容易，这也促使了现有的知名珠宝品牌紧跟潮流，不仅在产品和设计上，而且在分销渠道上也进一步差异化。Threat of substitute
6、s此外，随着电子商务市场的蓬勃发展，这进一步加剧了行业内的竞争程度。替代品的威胁For people who buy jewelry for fashion and practical use of wearing, the threat of substitute is relatively low. The possible substitutes of jewelry products are artificial jewelry, stone jewelry, etc. As peoples living condition have been improving greatly an
7、d people who buy jewelry looks for high quality products, it is less likely that people consider artificial jewelry as substitutes for real jewelry.对于购买时尚首饰和实际佩戴的人来说，替代品的威胁相对较低。可能替代珠宝产品的有人造珠宝、石材珠宝等。随着人们生活水平的大幅提高，购买珠宝的人寻找高质量的产品，人们不太可能考虑用人造珠宝代替真正的珠宝。For people who buy jewelry for collection and apprec
8、iation, however, the threat of substitutes is high since potential substitutes include real estate, stocks, bank deposit, mutual fund investments, etc.然而，对于那些购买珠宝来收藏和欣赏的人来说，替代品的威胁很大，因为潜在的替代品包括房地产、股票、银行存款、共同基金投资等。Threat of new entrants新进入者的威胁It is not hard for a new jewelry brand to enter the jewelry
9、 market and run a local store selling fine jewelry and fashionable boutique jewelry. However, it is difficult for local and smaller retailers to compete with large and highly-reputable brands such as Tiffany & Co and Harry Winston because of their insufficiency in capital and operations capacity. Th
10、e large and reputable brand names as well as their awareness and popularity that these well-known jewelry brands have built and consolidated for years also create more challenges for new jewelry brands to enter the jewelry industry.一个新的珠宝品牌进入珠宝市场，在当地开一家销售高档珠宝和时尚精品珠宝的商店并不难。然而，由于蒂芙尼(Tiffany & Co)和哈里温斯
11、顿(Harry Winston)等大型知名品牌的资本和运营能力不足，本土零售商和小型零售商很难与之竞争。这些知名珠宝品牌多年来所建立和巩固的大型知名品牌以及知名度和知名度，也为新的珠宝品牌进入珠宝行业带来了更多的挑战。However, as e-commerce market is blooming, this decreases the barrier to enter the jewelry industry. More fashionable new brands can enter the market through the channel of e-commerce more ea
12、sily. With the competitive advantage of trendy e-commerce distribution channel, which is adopted by an increasing number of young consumers, as well as the benefits such as low operating cost and high promoting efficiency e-commerce brings, new jewelry brands can take these advantages and conquer th
13、e barrier challenges more easily nowadays.Bargaining power of customersCustomers in the jewelry industry dont have the bargaining power that they can enjoy in other industries. The price of jewelry is relatively stable. For large highly reputable brands especially, customers do not have the chance t
14、o bargain since the brands need to remain highly consistent across their global distribution channels and the price is non-negotiable.Bargaining power of supplierOverall, the bargaining power of supplier is relatively high. There are a great number of jewelry suppliers over the world and China and I
15、ndia are two of the biggest players in jewelry supply. This makes their bargaining power relatively low. However, the jewelry industry is heavily-reliant on skilled labors. Especially for brands that position themselves with high-quality hand made jewelry, the handicraft technique play an important
16、role in determining their product quality and product supply. Thus, suppliers of skilled labors on jewelry handicraft have relatively high bargaining power to jewelry companies. For example, Pandora Jewelry prides itself in individuality as all the jewelries they produce are handcrafted jewelry in Thailand. In this case, their supplier has high bargaining power over Pandora as Pandoras production l
