单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,The name of the company:McDonalds Corporation,Time of establishment:1954,The site of the headquarters:Oakbrook,Illinois,America,Scope of business:chain restaurants and desserts,Company slogan:Im lovin it.,Founders:The McDonalds brothers and Ray Kroc,Basic information about the company,The story of the establishment of the McDonalds,McDonalds brothers,Ray Kroc,Who is the real founder?,Why McDonalds are popular all over the world?,Unique business philosophy,Attractive strategy:,Q:Quality,质量,C:Cleanliness,清洁,S:Service,服务,V:Value,价值,Virtual spoke person,Smart and creative advertisement,I believe that everyone must have seen many advertisements on tv or by pictures.,Every time we see them,we can feel the quality of heat more than we eat two Big Macs and a milkshake.Because we know that good advertisements are,in a word,ingenious.,The strategy of advertisement,How fresh is the vegetable salad?,Dont have to imagine,you can see with your own eyes.,McDonalds told you:We make the road safe.,Sunshine will tell you what time you should eat what food.,Free coffee makes your world bright.,Free wifi served at all restaurants.,Come and get the“Christmas tree”.,Of course,the most familiar one:Ronald McDonalds!,Why the advertisement is a clever strategy?,Smart advertisement as a part of the strategy,Thank you for listening.,。