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1、商务英语口语商务英语口语邓程伟邓程伟邓程伟邓程伟 Chris DarrenChris DarrenJuly 29July 29thth 2013 20131.Make a brief introduction of yourself. Tell me your name, graduation college, major, you characters and anything you would like to share. 2.You have joined Kerui for at least more than one week, and some of you have ever
2、interned here. Please share something about your experience of working in Kerui Group Warm-up SpeakingUnit Two Product Introductionvv产品介绍：产品介绍：产品介绍：产品介绍： 商务贸易往来中有必要对我方商务贸易往来中有必要对我方商务贸易往来中有必要对我方商务贸易往来中有必要对我方产品的优势和主要功能特点进行介绍产品的优势和主要功能特点进行介绍产品的优势和主要功能特点进行介绍产品的优势和主要功能特点进行介绍与推销，从而使买方了解产品性能，与推销，从而使买方了解产品性
3、能，与推销，从而使买方了解产品性能，与推销，从而使买方了解产品性能，结合需求进一步推动业务开展。结合需求进一步推动业务开展。结合需求进一步推动业务开展。结合需求进一步推动业务开展。v1. This model of compressor is efficient and durable, economical and practical for the Middle East clients. 这个型号的压缩机对中东客户来说，高效、耐用、经济、实惠。Unit Two Product Introductionv1. durable a. 耐用的 duration n. 持续期限 endure v
4、. 忍受 = bear, stand, tolerate economical & economic 经济的 economical a. 经济实惠的 economic a. 经济的， 经济学的 practical a. 实用的， 实际的 pragmatic a. 务实的 realistic a. 现实的， 实际的Unit Two Product Introductionv2. The product Kerui produced is characterized by its high quality, compact size, energy saving and is also easy
5、to learn and operate. 科瑞生产的产品其特点是质量好，体积小，节能，而且易学好用。Unit Two Product Introductionv2. characterize v. be characterized by/of 具有特性 characterize sth/sb 描述某物/人特性eg. He is characterized by his goodness, honesty and bravery. 他是一个善良，诚实，勇敢的人。 characterized 分词作定语，有特色的 Chinese characterized 有中国特色的 Chinese char
6、acterized socialism 中国特色社会主义Unit Two Product Introductionv2. compact a. 简洁，紧凑 n. 合同 （重音在前） v. 使简洁，使紧凑 （重音在后） 很多英语单词在做名词或者形容词时，重音在前；而做动词时重音在后。例如：record, resume, projectUnit Two Product Introduction3. They are not only as low-priced as the goods of other markets, but they are distinctly superior in th
7、e following respects. 它们不但和其它厂家的产品一样低廉，而且在以下几个方面有其独特的优越性。not onlybut (also) also可以省略 distinctly superior adv. 修饰 adj. / v. unbelievably beautiful , intolerably hot in the following respects = in the following aspectsUnit Two Product Introductionv4. You will get a 30% increase in production upon usin
8、g this machine and also it allows one person to perform the tasks of three people. 一旦使用该机器，你们将会增产30%，而且一个人可以顶3个人使用。（upon=once 引导从句，一旦）5. This product will pay its own way in a year. 该产品一年就可收回成本 。（pay ones own way 自行支付）eg. He paid his own way during college life. They paid their own way for the lunch
9、. 注意：pay ones own way 没有AA制的意思Unit Two Product Introduction6. This ingenious machine will pay back your investment in six months. 这款精巧的机器半年就可收回投资。pay its own way = pay back the investmentingenious a. 修饰人：机灵的，心灵手巧的 修饰物：精巧的，新颖，有独创性的eg. an ingenious invention 一项具有独创性的发明 与genius区分 n. 天才Unit Two Product
10、Introduction7. This kind of bicycle can be folded in half and handy to carry around, especially useful during traveling and traffic jams. 这种自行车可以折迭，携带方便，在旅行中或 交通堵塞时特别有用。fold v. 折叠 fold in half 对折成一半unfold v. 打开handy a. 手边的， 近的， 方便的（这里=convenient）Unit Two Product Introduction8. The maximum speed of t
11、his kind of variable-speed bicycle is 30km per hour. 这种变速车每小时的最大速度是30kmvariable-speed a. + n. 变速的vary v. 变化 +able a. 可以变化的 tolerate tolerable various a. 多种多样的 variety n. 种类；多样化 a variety of 多样的Unit Two Product Introduction9. These machines have few breakdowns and are easy to maintain because of thei
12、r simple mechanical structure. 这些机器由于机械的构造简单，所以很少故障，易于保养。 because of =due to=owing to=thanks to=as a result of =by virtue of 由于，因为 maintain v. 维修， 保养 maintenance n. maintenance station 维修站Unit Two Product Introduction10. This material has a durable and easy to clean surface. 这种材料的表面耐用并易一地清洗。easy to
13、clean 短语作定语 easy-to-clean （通常需要加 “-”）eg. She is a 12-year-old girl. Unit Two Product IntroductionListen to the recording and answer the following questions.1.How does Yahoo make profit since its a free product? 2.How do you understand “partnership-oriented approach”? Listening Practice orient v. 确定方
14、向 n.东方 oriental a. 东方的 eg. New Oriental 新东方 orientation n. 方向，定向eg. new employee orientation training 新员工入职培训 oriented 分词作定语， 以为方向的eg. partnership-oriented 以合作伙伴关系为导向的 customer/client-oriented 以客户为导向的 market-oriented 市场导向型的 result-oriented 结果导向型的Listening Practice 构词法 word-formation n. + a. = a. res
15、ult-oriented 结果导向的 energy-saving 节能的 environment-protective/friendly 环保的/环境友好型的 a. + n. = a. low-carbon 低碳的 high-quality 高质量的Listening Practice(Script) A lot of people ask me, “how do you make money?” “what is the business behind Yahoo?”. And what are the things we tried to do is to have a very part
16、nership-oriented approach. So we have a lot of partners, and our business model is based on the advertising business model. When you use Yahoo you will see a lot of banner advertising that is on top of the pages, and those are paid advertising that we receive for people to display their messages to
17、our users. So this is, I feel, very similar to broadcasting and other kind of media where the user can use the service for free. Many of you know Yahoo is a free product, but we get money from the advertisers who want to reach our users. Listening Practice11. Our products are of superb quality as we
18、ll as the typical oriental make-up. 我方产品，质量优良，具有典型的东方特色。Unit Two Product Introduction11. superb a. 顶级的 be of +n. = be + a. eg. This meeting is of great significance. This meeting is significant. as well as 与 and 意义相同， 但是只作伴随eg. He and I are going to join the party. He, as well as I, is going to join
19、 the party. Unit Two Product Introduction12. The hand bags we quoted are all made of the best leather and of various kinds of styles and colors in order to meet the requirements of all walks of life in your country. 我们报价的手提包均用最好的皮革制造，式样、颜色齐全，以适合贵国各阶层人士的需求。quote v. 报价meet the requirements=satisfy the
20、 needsall walks of life 各界人士 Unit Two Product Introduction13.13. As our product has all the features you need and is 20% cheaper compared with that of Japanese-make, I strongly recommend it to you. 我们的产品具备了您所需要的各项特色，而且比日本产品便宜20%，所以我们向您极力推荐。 省略句，that 指代 the product Unit Two Product Introduction14. Dr
21、illers of Kerui brand are competitive in the international market and are the most salable products of their kind. 科瑞品牌的钻机在国际市场上颇具竞争力，是同类产品中最畅销的。salable a. 畅销的 = best-sellingUnit Two Product Introduction15. Owing to its superior quality and reasonable price, our compressor has met with a warm recept
22、ion and quick sale in most European countries. 我们的压缩机质量优良，价格公道，深受大多数欧洲国家的欢迎，非常畅销。meet with 符合 meet with demand/requirement 遇到，遭遇 sb. / sth. Unit Two Product Introduction16. By virtue of this superior quality, this product is often sold out of stock in many areas. 我们的产品因其优秀的质量，在很多地区经常脱销。 stock n. 库存，
23、 股票 v. 进货，囤积 out of stock 脱销Unit Two Product Introduction17. Our products are superior in quality and moderate in price and are sure to be salable in your market. 我们的产品质量优秀，价格适中，在贵方市场上一定很畅销。 moderate a. 温和的， 适中的， 稳健的 v. 减轻， 变缓和Unit Two Product Introduction18. There has been a steady demand in our ma
24、rket for this kind of equipmentequipment. 在我们的市场上，这种设备的需求一直很稳定。equipment 不可数名词，不能加sfacilities， devices 可数名词，可以加sUnit Two Product IntroductionImagine that you are promoting a certain Kerui product to some potential clients overseas who have such requirements. Organize a role play, and try to use the phrases and expressions we just learnt as many as possible. Please make a logical plot and remember to add a reasonable conclusion to your role play. Role PlayRole PlayLets call it a day!
