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1、Welcome!Watch a piece of TV showBrainstorming:1 Where can we find these ads?2 Why do you like these ads?On billboards,on the Internet, in newspapers/Magazines, on TV , in leaflets, or in buses etc.They are quite interesting, creative and we can get some useful information from them.Can you guess wha
2、t do they advertise? Commercial advertisements Public service advertisements(1)Who is the girl in the illustration?(2) How do you feel when you see the child in the big eyes?(3) What would you like to do for the child after seeing this advertisement?(4) Why does the advertisement say There is hope f
3、or all of us?(5) From this poster, do you know what do you think the purpose of Project Hope mean?There is hope for all of us!Project Hope!What problem is the poster trying to highlight? What do you think Earth Day is about?Say No to drugs!From the poster, do you think drugs are harmful? If someone
4、takes drugs, what could happen to him or her? What does the advertisement try to sell, a product or service? Would you like to fly with Oxlin Airlines? Why or why not? (1)What kind of people do you think will buy this kind of things?(2) Do you think this advertisement will successfully persuade peop
5、le to buy this Shampoo? Why?More ads for you to discuss:Protect water,Protect ourselves.Can you think about a good slogan for each ad?Never delete GreenKeep it Forever!Sedal ShampooEverything is possible!Taiwan,China!Cherish your life!Enjoy your music,Enjoy your Sony!Shoes can fly!So do your dreams!
6、Questions1.Which advertisements make you want to buy a product or service? Why?2.Which advertisements make you think about problems in society or about people who need help? Why?3.Do you think advertisements tell the complete truth? Why or why not?1.Which advertisements make you want to buy a produc
7、t or service? Why?1.As we can see clearly, the three ads separately promote learning software, an airline service and a shampoo. They are well-designed and attract me.I cant help hoping to buy a product or a service, upon seeing them.In my opinion, the advertisement for the shampoo is the most persu
8、asive not only because of the image on the shampoo bottle, but also because it says that this shampoo will keep my hair shiny for days. Although I dont believe that this ad tells the complete truth, I want to try it anyway.2.Which advertisements make you think about problems in society or about peop
9、le who need help? Why? 2. The other three ads separately for Project Hope, Earth Day and an anti-drugs campaign make me think about problems in society or about people who need help. Peoples health, the environment and poor childrens lives are the most common social concerns.This kind of ads are of
10、great significance and are necessary. Nobody can ignore the problems around us. In addition, the persuasive words and the impressive images used in these ads strike me a lot. Of the three ads, the ad about Earth Day strikes me the most. The ad shows us a birds nest built in the sky. The poster is tr
11、ying to show that there is nowhere else to put the birds nest because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.3.Do you think advertisements tell the complete truth? Why or why not?3.No.Generally speaking, public
12、service advertisements are intended to educate people about health, problems in society and public welfare in order to teach people and help them to live a better life. Public service advertisements are usually placed for free and they are usually true. Commercial advertisements, on the other hand,
13、are intended to encourage people to buy a product or service so that companies can make more money. Thus they try their best to make people believe they are telling the truth, sometimes by tricking us. For example, ads which sell cosmetics often use famous pop stars who tell us how effective the pro
14、duct is and how it keeps him or her young and good-looking. It is up to us, the consumers, to decide whether to believe commercial advertisements or not. Thanks!Bye-bye!Active-reading:Listen to the material on Page 94 and try toanswer these questions:1 Whats the ad about?2 What types of things will
15、the stories be judged on?3 What should Ss pay attention to when writing the story?4 Why is it good for Ss to enter English writing competitions?Refer to the answers.1 Whats the ad about?2 What types of things will the stories be judged on?3 What should Ss pay attention to when writing the story?4 Wh
16、y is it good for Ss to enter English writing competitions?Possible Answers:It is about the senior high schools English writing competition.They will be judged on how well they are researched and if they are creative and imaginative.Grammar,punctuation and spelling.It challenges them to improve their
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