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1、1、ThedifferentuseofcolorinChinaandWestern2、Causesofculturaldifferencesofcolors3、ConclusionColorThe different use of color in China and Western oBlackoWhiteoRedoYellowBlack:pInChineseChinese traditionalculture,blackandwhitebothbelongtotheFiveColors.pInChinesefuneral,peopleusuallywearablackarmbandtosh
2、owtheirmournstothedeathrelative.Black:pOnonehand,blackstandsforsolemnandjust,suchasBaozheng;LiKui、ZhangFeisfacebookintraditionalPekingOperaisblack;Black:oInChina,blackisalwaysconnectedwithbadthings,disaster.Blacksymbolizesdisasterhere.itstandsforevilandreactionary,Blackalsostandsforillegalandcommito
3、Example:“reactionarygang”“blackmarket”“smuggledgoods”“blacklist”BLACK:oInwesternoTheBible“says,theblackrepresentsthedevil,sufferingandevil,asymbolofdarkness,death,unfortunately.ImSatan,KingofhellinEuropeoSuchas:blackwords,TheBlackFridayLook,hiswingsareblack.BLACK:oSothemeaningofblackinwestissimilarw
4、ithChina,blackisconsideredderogatorybasically,isonetaboocolorinwest.oBlackalsorepresentsanger.suchas:blackintheface,tolookblackatsomeoneBLACK:oButbecausethesolemnandseriousofblack,peopleusuallydressinblackonformaloccasions.ThispointinWesterncultureissameasChina.oInterestingly,inbusinessEnglish,inthe
5、blackhaveagoodmeaning,referstotheoperatingprofit.Beintheblack(profit)istheoppositebeinred,thesetwotermsarederivedfromthecolorofinkusedwhenaccounting.intheblack-盈利盈利White:oInwesternoBiblerecords,theangelsarehavewhitewings,whiteringonhishead.Thereforewhiterepresentspureandbeautiful,lovelyandmovingmean
6、ing.Suchas:lawhitesoullSnowWhiteWhite:oThebrideworeawhiteweddingdressoWhitealsomeaningdecent,honest,fairlwhitelightlawhitespiritoInnocuouslawhitelieWhite:oWhite,oppositetored,isabasictaboocolorinChinesetraditionalculture.Itistheexpressionofexhaustedandnon-blooded,non-life,andstandsfordeathandillomen
7、.White:oIntheuseofChinese,whiteusuallycontainsfornothing,lookdownonanduseless.oExample:“nouse”(白搭白搭)“gotowaste”(白费白费)“superciliouslook”(白眼白眼)Red:oThebasiccolorinChineseandWesternculturesisred,whichisaextremelystrikingcolor.Inancienttimes,redwasadvocatedfortheancientworshipofthesun.oTheaffectionalsor
8、eflectedtheChinesepeoplespursuitinmaterialandspiritualaspect.Redsymbolizeshappinessandauspiciousness.WhentheSpringFestivalcomes，peoplesticktheredcoupletandhangredlanterns；Atthesametime,redrepresentssmoothandsuccessful,enthusiasmandvitality.Red:oInChina,redisinthenameofhappy,success,luckyandloyal,whi
9、chusesfrequently.oExample:“redflag”“theRedArmy”“redpoliticalpower”“revolutionarybasic”Red:oInwesternoIntheBible,thefirstappeareddragonisred(fieryreddragon),butitisthekingofdevilSatan.SoinEnglish,redisthecolorofstrongderogatoryword.oWesternersalwaysthinkofredblood,violence,intheireyes,redsymbolizesth
10、ebloody,brutal,aggressive,evilandsoon.Red:oRedinStockmarketrepresentsthefall.oButred-letterdayisamemorableday,especiallyhappyday.ItoriginatedintheWest,thefestivalonthecalendarismarkedinred,whiletheotherdayprintedinblackYellow:oIntraditionalcultureofChina,yellowis“thecolorofemperor”oExample:“brightye
11、llow”“glisteningyellow”“aluckyday”Yellow:oYelloweasilycatchestheeye,usuallyusedinsmallcommoditypackaging,professionalclothing,suchassafetycap,maintenanceworkvest,meansforemergencyandsafety.Yellow:oInwesternoTheBiblesays,JudastobetrayJesusfor30silver,andhehasbeenwearingayellowdress.Thus,yellowisoften
12、asymbolofbetrayal,timid,cowardlyandsickintheWest.oSuchas:layellowdoglyellowliveredlyellowlooksYellow:oInaddition,theUnitedStates,WorldNewsusedyellowinktoprintvulgarcartoonstogetsalespeopleputthisunhealthypublicationcalledyellowpress(yellowpublication)CausesofculturaldifferencesofcolorsoChineseemphas
13、isonthedescriptionandthemodificationofthesurfaceofthingsoWesternersfocusonunderstandingtheessenceandthelawofthingsCharacteristicChinese:intuitionandperception;throughintuition,inspirationandimaginationvaguenessandmysteryWesterners:abstractthinkingandlogicalreasoningdirect-viewingandclarityItsacolorfulworldfilledwithallkindsofcolorsassociation,reflectingvariednationscivilizationtraitsindifferentcultures.Conclusion
