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38、n of the companys productsDescription of the companys technologyDescription of the companys contents ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.LOGOAdd your company sloganPage40Page 40Consulting & Information Technology Co., Ltd目录型目录型结构图结构图并列型并列型递进型递进型因果型因
39、果型对比型对比型公式型公式型二维象限型二维象限型Page41Page 41Consulting & Information Technology Co., Ltd目录型Page42Page 42Consulting & Information Technology Co., Ltd二级目录议题1议题2议题3议题5议题4Page43Page 43Consulting & Information Technology Co., Ltd结构图Page44Page 44Consulting & Information Technology Co., LtdBC1234DAPage45Page 45Co
40、nsulting & Information Technology Co., LtdABC13456782Page46Page 46Consulting & Information Technology Co., LtdABCDEFPage47Page 47Consulting & Information Technology Co., Ltd并列型Page48Page 48Consulting & Information Technology Co., LtdABCDEFGHIPage49Page 49Consulting & Information Technology Co., Ltd拜
41、访前的准备 ABCD Page50Page 50Consulting & Information Technology Co., Ltd技巧 七大问题一点通 1234567Page51Page 51Consulting & Information Technology Co., Ltd培训负责人培训负责人.培训学员培训学员.学员上司学员上司.Page52Page 52Consulting & Information Technology Co., LtdAlBl21Page53Page 53Consulting & Information Technology Co., Ltd1Al2Bl3C
42、lPage54Page 54Consulting & Information Technology Co., Ltd123Page55Page 55Consulting & Information Technology Co., LtdCB联系三联系三联系一联系一联系二联系二团队文化APage56Page 56Consulting & Information Technology Co., LtdACBPage57Page 57Consulting & Information Technology Co., Ltd产品产品FFeature特征特征BBenefitA优点优点FB利益利益AAdva
43、ntagePage58Page 58Consulting & Information Technology Co., Ltd3EEnvisionEnvision使人有奔头使人有奔头EnergizeEnergize使人有激情使人有激情EnableEnable使人有能力使人有能力Page59Page 59Consulting & Information Technology Co., Ltd递进型Page60Page 60Consulting & Information Technology Co., Ltd目标目标A A nB BnC CnPage61Page 61Consulting & In
44、formation Technology Co., LtdPage62Page 62Consulting & Information Technology Co., LtdlACllBPage63Page 63Consulting & Information Technology Co., Ltd123Page64Page 64Consulting & Information Technology Co., LtdAnB BnCnPage65Page 65Consulting & Information Technology Co., LtdAA ABB BCC CPage66Page 66C
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46、70Consulting & Information Technology Co., Ltd因果型Page71Page 71Consulting & Information Technology Co., Ltd目标ABCDPage72Page 72Consulting & Information Technology Co., LtdABCDPage73Page 73Consulting & Information Technology Co., Ltd问题问题目标目标A B Page74Page 74Consulting & Information Technology Co., LtdA
47、B目标目标Page75Page 75Consulting & Information Technology Co., Ltda a c c b b d df fA A B B C C D DF F e eE EPage76Page 76Consulting & Information Technology Co., Ltd目标ACBD1243Page77Page 77Consulting & Information Technology Co., Ltd目标联系一联系二ABCDPage78Page 78Consulting & Information Technology Co., Ltd目标
48、BDACPage79Page 79Consulting & Information Technology Co., Ltd目标BBC CDDAAABDCPage80Page 80Consulting & Information Technology Co., LtdPage81Page 81Consulting & Information Technology Co., LtdAE B C D F G H 目标目标 I J Page82Page 82Consulting & Information Technology Co., LtdDCAB目标Page83Page 83Consulting
49、 & Information Technology Co., Ltd目标目标ABC123Page84Page 84Consulting & Information Technology Co., Ltd对比型Page85Page 85Consulting & Information Technology Co., LtdnnPage86Page 86Consulting & Information Technology Co., Ltd公式型Page87Page 87Consulting & Information Technology Co., Ltd销量的构成客流量客流量经停率经停率成交率
50、成交率客单价客单价Page88Page 88Consulting & Information Technology Co., Ltd投入产出比某店的投入产出比某店的投入产出比某店的投入产出比某店的投入产出比一段期间的一段期间的一段期间的一段期间的总投入费用总投入费用总投入费用总投入费用该段期间的该段期间的该段期间的该段期间的总销售额（利润额）总销售额（利润额）总销售额（利润额）总销售额（利润额）Page89Page 89Consulting & Information Technology Co., Ltd零售市场衡量指标市场销售份额 (Value Share) =n渗透率渗透率 (Penetration) X（有多少家庭来买 ？）n购买能力购买能力 (Spending Index) X（什么消费水平的家庭来买？）n客户忠诚度客户忠诚度 (Loyalty) （他们花了%多少钱在你的店里？ ）Page90Page 90Consulting & Information Technology Co., Ltd二维象限型Page91Page 91Consulting & Information Technology Co., LtdC CA AD DB B小小小小大大大大低低低低高高高高X XY Y
