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1、Managing Cost and Strategy Managing Cost and Strategy Chi-Wen Jevons LeeTulaneandTsinghuaLecture OneLecture One Value Chain: Strategy Design 李志文李志文Three Keys to SuccessVision: Goal, Innovation, OpportunitiesStrategy: How to make it happen (allocating physical resources)Team: Who make it happen (buil
2、ding organizational human capital)Fundamental Formula of Business SuccessFundamental Formula of Business SuccessEconomic Value = (price unit cost) x quantityEconomic Value = (price unit cost) x quantityPriceandQuantity:CustomerSatisfaction,CustomerLoyaltyCost:SourceofCompetitiveAdvantageEconomyofSca
3、leEconomyofScopeDivisionofLaborandSpecializationStructure of Team Structure of Team FreeForm:DoubleTennis,JazzComboCentralized:Soccer/OrchestraDecentralized:BaseballBasicComponentsofTeam:FunctionalRole,DecisionType,LeadershipStyleSWOT Analysis of Competitive SWOT Analysis of Competitive AdvantageAdv
4、antageStrengthWeaknessOpportunityThreatFindingSWOT:BenchmarkAnalysisBenchmarkingBenchmarkingValue Chain and Landscaping AnalysisValue Chain and Landscaping AnalysisPhysical resourcesHumanresourcesSupport servicesAccountingHuman resourcesLegal servicesInformation systemsTelecommunicationsResearchAnd
5、Develop-ment Design Supply Production Marketing Distri- bution Customer serviceEconomic Value I have been thinking about Value Chain for years!Case: Sara LeeCase: Sara LeeVirtual OrganizationOutsourcingTeam StructureBrand ManagementResearch and DevelopmentNeed of Cost ManagementExamples of Term Pape
6、rs江帆：中国航天电子王安嘉：联合报集团曹伟宏，周苏贵：海尔集团谢淑仪：利丰Li and FongLi and FongDynamicValueChainProductCycleGlobalization附加价值高的在香港进行附加价值低的在香港以外的地方进行在中国进行缝合衣服的里布来自台湾布料在南亚染色外面的布料采购自韩国拉链由日本进口 产品的设计标签包装运输的管理财务AGlobalSources小规模大规模大规模贸易公司贸易公司零售商零售商WalMartGapLLi & FungAvonB2BonlinecompaniesTradingcompaniesRetailersLi & Fong
7、Competitive Positioning产品的发展原材料的采购生产计划制造商的寻求制造的管制品质得到的保证出口文件的准备运送的合并和巩固Li & Fung Total Value-Added Package流行的饰物， 节庆的产品， 家具和室内陈设品，衣服， 手工艺品， 运动器材， 玩具， 旅游器具Total Value-Added Package, Li and FongTerm PaperTerm Paper15outof50SelectedforRevision10outof15getA,willwriteMBAThesisundermysupervisionPapersoffinalistswillbeconsideredforpublication
