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1、PPT图表集合-730页第五辑第五辑1说明 本本PPT图表素材收集于网络，是图表素材收集于网络，是目前为止最为全面的目前为止最为全面的PPT图表，共计图表，共计730页，全面满足各类页，全面满足各类PPT图表元素图表元素之需，是值得永久保存的精品之需，是值得永久保存的精品PPT资资源！本模板由源！本模板由17PPT模板网整理发布，模板网整理发布，更多免费精品更多免费精品PPT模板，敬请访问：模板，敬请访问：17PPT模板网，专注精品模板网，专注精品PPT模板分享，所有模板免费下载！模板分享，所有模板免费下载！2Use existing ProductsUse existing Products
2、STEP 1STEP 1STEP 2STEP 2STEP 3STEP 3STEP 4STEP 4Become Aware of NewBecome Aware of NewNew Product is AvailableNew Product is AvailableBuy New ProductBuy New Product3M A R K E T V A L U E2008200820062006200520053000300050005000700070004 / / / / / / / / 5BrandBrandManagementManagementProcessProcessBra
3、ndDiagnosisSTEP 1STEP 1BrandPerspectiveSTEP 2STEP 2BrandCultureSTEP 3STEP 3BrandCommunicationSTEP 4STEP 46Case 064Case 064Business ContentsBusiness ContentsCategory 1Category 1Category 2Category 2Category 3Category 4Sub_category 01Sub_category 02Sub_category 03Sub_category 04Sub_category 01Sub_categ
4、ory 02Sub_category 01Sub_category 02Sub_category 01Sub_category 02eSolutioneSolutionconsultingconsultingstrategystrategy7Model of Sale FormationModel of Sale FormationUse existing ProductsUse existing ProductsSTEP 1STEP 1STEP 2STEP 2STEP 3STEP 3STEP 4STEP 4Become Aware of NewBecome Aware of NewNew P
5、roduct is AvailableNew Product is AvailableBuy New ProductBuy New Product8Safety needsSafety needsSocial needsSocial needsEsteem needsEsteem needsSelfSelfActualizationActualizationneedsneedsNEEDSNEEDSAnalysisAnalysis- - - - , , - - - - - - , ,- - - - - - - - , , 9Case 067Case 067Brand Management Pro
6、cessBrand Management ProcessStep1Step1Media mixMedia mixStep2Step2Target mixTarget mixSTEP 3STEP 3Brand mixBrand mixSTEP 4STEP 4SeasonalitySeasonalitySTEP 5STEP 5Regional mixRegional mixProcess CompletedProcess Completed10Renewal CategoryRenewal CategorySearchSearchSystemSystemCommunityCommunityShop
7、ShopWebWebDesignDesignRecruitRecruitSystemSystemMailingMailingsystemsystem11 advertisingadvertisingcreativecreativeMedia planningMedia planningmeasurabilitymeasurabilityconceptconcept112222220012Case 070Case 070 ? ?Are you getting there? ? ?Where are we? ? ?Why are we there? ? ?How could we get ther
8、? ? ?Where could we are?T-planT-plan13Case 071Case 071attentionattentioninterestinterestdesiredesirememorymemoryactionactionAIDMAAIDMAEstelmo Lews . . AIDMAAIDMA .1. Attention - 1. Attention - .2. Interest - 2. Interest - .3. Desire - 3. Desire - . . 4. Memory - 4. Memory - . . . . 5. Action - 5. Ac
9、tion - .14 Web DesignWeb DesignSearchSearchSystemSystemRecruitRecruitSystemSystemCommunityCommunityShopShopMailingMailingsystemsystem Admin tool Admin toolSite Site System System / System System & & System System RENEWALRENEWALCase 072Case 07215RogersRogers innovatorinnovator EarlyEarlyadaptoradapto
10、r EarlyEarlymajoritymajority LateLatemajoritymajority laggardlaggardSocial factorsSocial factors16 (Target Market)(Target Market) (Consumer Promise)(Consumer Promise) (Support)(Support) (Personality)(Personality)Case 074Case 07417Case 075Case 075TVTV ? ? ? ? TV TV ? ? ? ? ?18 , , FTPFTP ProcessProce
11、ssADMINADMIN / 19Case 077Case 077What is the Brand?What is the Brand?Rational product features.attributesattributesWhat will It doWhat will It dofor me?for me?Rational expectations as aResult of use.benefitsbenefitsWhat kind ofWhat kind ofperson woluld it be?person woluld it be?Basic human values-th
12、e endEmotional rewards one expectsFrom using the brand.valuesvaluesWhat does it meanWhat does it meanto me?to me?The image of the brand. AsElicited in terms of human Characteristics.personalitypersonalityWhat is the enduringWhat is the enduringCore of the brand?Core of the brand?Every brand has a “s
13、oil” which creates it and identifies it.essenceessenceThe brandThe brand20SupportSupportADADGoalGoalTargetTargetMarketMarketConsumerConsumerPromisePromisePersonalityPersonality21SystemSystemInfraInfraCreativeCreativePowerPowerPROJECTPROJECTSUPPORTSUPPORTSYSTEMSYSTEMMediaMediaPowerPowerPromotionPromo
14、tionStrategyStrategyCommunicationCommunicationStrategyStrategyMarketingMarketingConsultingConsulting* SYSTEM FLOW* SYSTEM FLOWSTEP 1STEP 1STEP 2STEP 2STEP 3STEP 3STEP 4STEP 422Irrelevant charactersIrrelevant charactersRelevant charactersRelevant charactersFlotFlotSetting Setting SymbolsSymbolsMoodMo
15、odLeadLeadcharactercharacter23FlotFlotSettingSettingIrrelevantIrrelevantCharactersCharactersRelevantRelevantcharacterscharactersSymbolsSymbolsMoodMood24Case 082Case 082OSI ModelLayerapplicationapplicationnetworknetworktransporttransportsessionsessionpresentationpresentationdata linkdata linkphysical
16、physical1234567Form oracle25Case 083Case 083Max marketing modelMax marketing modelsynergysynergylinkagelinkagesalessalesActiv-Activ-ationationadvertisingadvertisingAccoun-Accoun-tabilitytabilitymediamediatargetingtargeting26PRODUCTPRODUCTFUNCTIONSFUNCTIONSBRAND NAMEBRAND NAMEGRAPHICSGRAPHICSPRDUCTPR
17、DUCTDESIGN MIXDESIGN MIXLOGOS /LOGOS /TRADEMARKTRADEMARKMIXMIXPACKAGINGPACKAGINGAUGMENTEDAUGMENTEDPRODUCTPRODUCTFEATURESFEATURESCONTENTS CASE 1CONTENTS CASE 1CONTENTS CASE 1CONTENTS CASE 1CONTENTS CASE 1CONTENTS CASE 127 STEP 07STEP 07STEP 06STEP 06STEP 05STEP 05 STEP 04STEP 04 & & STEP 03STEP 03 ST
18、EP 02STEP 02 STEP 01STEP 01 28 ERP ERP 29Sales coupon/stampSales coupon/stampService contestService contestEarly Buying DealEarly Buying DealPush managerPush managerRebateRebateDemonstratorDemonstratorPremium/IncentivePremium/IncentiveContestContestPrice dealPrice dealallowanceallowanceRebateRebateD
19、ealer serviceDealer serviceSamplingSamplingDM/Event/DHDM/Event/DH Exhibition ExhibitionDisplay standDisplay stand30ERPERPSYSTEMSYSTEM/ / / / /MRP/MPSMRP/MPS/ /31PR consultingPR consultingCrisis Crisis managementmanagementInvestor Investor relationsrelationsMediaMediaRelationsRelationsEvent Event man
20、agementmanagementDatabase Database marketingmarketingMarketing Marketing promotionpromotionProductionProductionOn-line PROn-line PR32PR consultingPR consultingCrisis Crisis managementmanagementInvestor Investor relationsrelationsMedia relationsMedia relationsEvent Event managementmanagementDatabase
21、Database marketingmarketingMarketing Marketing promotionpromotionProductionProductionOn-line PROn-line PR33Internet HostInternet HostWindows forWindows forWorkgroupsWorkgroupsWindows 95 & 98Windows 95 & 98Apple MacintoshApple MacintoshSystemSystemWindows NTWindows NTIBM MainframeIBM MainframeTCP/IPT
22、CP/IPNetworkNetworkPrinterPrinterUNIXUNIXSystemSystemVMSVMSSystemSystemWindowsWindows2000200034PR AGENCYPR AGENCYPR consultingPR consultingCrisis Crisis managementmanagementMedia relationsMedia relationsEvent Event managementmanagementMarketing Marketing promotionpromotionOn-line PROn-line PRInvesto
23、r Investor relationsrelationsDatabase Database marketingmarketingProductionProductionAdvertisingAdvertising35Internet HostInternet HostWindows for WorkgroupsWindows for WorkgroupsWindows 95 & Windows 98Windows 95 & Windows 98Apple Macintosh SystemApple Macintosh SystemIBM MainframeIBM MainframeWindo
24、ws NTWindows NTWindows 2000Windows 2000MS Lan ManagerMS Lan ManagerUNIX SystemUNIX SystemNetwork PrinterNetwork PrinterVMS SystemVMS SystemP PA AR RT T36Trade allowanesTrade allowanesPrice offsPrice offsIn-on or near-packsIn-on or near-packsSamplingSamplingCouponsCouponsTrade couponsTrade couponsFre
25、e-in-the-mailFree-in-the-mailPremiumsPremiumsSelf-liquidatingSelf-liquidatingPremiumsPremiumsContests &Contests &SweepstakesSweepstakesRefund offersRefund offersBonus packsBonus packsStamp &Stamp &Continuity plansContinuity plans3720052005200620062007200720082008201020106,030,0346,030,0347,010,0007,
26、010,0009,000,0009,000,00011,000,00011,000,000? ?numericnumeric385 step5 step5 step4 step4 step3 step3 step2 step2 step1 step1 stepinnovatorinnovatorEarlyEarlyadaptoradaptorEarlyEarlymajoritymajorityLateLatemajoritymajoritylaggardlaggard3940LAOntarioMiamiSantiagoTokyoKualaLumpurJakartaSydneyAucklandS
27、hanghaiDubaiAmmanJohanesburgBeijingCase 098Case 09841POLANDPOLANDIRELANDIRELANDUNITEDUNITEDKINGDOMKINGDOMSPAINSPAINMOROCCOMOROCCOALGERIAALGERIATUNISIATUNISIAFRANCEFRANCEITALYITALYGREECEGREECETURKEYTURKEYBULGARIABULGARIAUKRAINEUKRAINEBELAUSBELAUSRUSSIARUSSIAFINLANDFINLANDSWEDENSWEDENNORWAYNORWAYDENMA
28、RKDENMARKGERMANYGERMANYROMANIAROMANIAYUGOSLAVIAYUGOSLAVIASWITZERLANDSWITZERLANDAUSTRIAAUSTRIACROATIACROATIASLOVAKIASLOVAKIAHUNGARYHUNGARYCZECH CZECH REPUBLICREPUBLICESTONIAESTONIALATVIALATVIALITHUANIALITHUANIAEUROPEEUROPE42 43Objective2. Sales Activity2. Sales ActivityNo. 1 Wholesaler in Japan with
29、integrated marketing system linking storage terminal and sales channel through on-line network up to 201010 Million kl44Your Brain “On” PresentationsRight BrainLeft BrainSensoryEmotions, impressionsImagistic, holisticHere and nowLogical, sequentialAnalytic, dataShort-term memoryDefense intensivePres
30、entation Impact45 IT - - -Try Again!- - -10 - & 200-& 2003154246 OHP TV PT PT PT PT47 / Update 4849 PT SHOP PT SHOP P T S H O PP T S H O P 50 2003 5.0 , Try again! Try Again 51“ ” . 52Template StoryBoardDesignSettingPlan532005.05 () / MOU2004.09 (, )2004.07 (KIDP) 2004.07 () MOU 2004.05 2003 () 2003
31、.03 27() 2002.09 PT shop 2001.12 SK ISAC 2002 1999.03 97 () 54 (2005. 01. 01) ( ) ( , ) 553. PT Training Color Gif animation image 56III. u, u, , , u , , u , . . 572. 3l l Contentl l , Visuall l Delivery58DESIGNDESIGNSCHOOLSCHOOLINJECTIONINJECTIONSCHOOLSCHOOLEXTRUSIONEXTRUSIONSCHOOLSCHOOLTECHTECHSCH
32、OOLSCHOOL Package 59Fast Growthn The First & Flagship Productsn Premium Productsn Profit Managementn Professional Marketersn Brand Recognitionn Marketing Clinicn In-store Communication n PR, Quality & SVC Marketingn Mid, Long-term Sales Goaln Strategies by Marketn Fast ExecutionProduct LeadershipPeo
33、ple LeadershipMarket LeadershipMajor Strategic Issues60/ / , , , 61 _ _l l l l l l l l l l lGif l l / 62Design & DisplayDesign & Display 262K Color TFT (Internal) 65K Color OLED (External) 89x44x24.5mm, 95gMultimediaMultimedia Megapixel / VGA Camera MPEG4 Recording 2X Digital Zoom MP3, AAC, AAC+ Pla
34、yerOthersOthers Bluetooth / USB Digital Power Amp E-mail / SyncML TransFlash Memory3G Functionality3G Functionality Video Telephony Video Streaming Video MessagingProduct Overview6316%14%70%North AmericaEuropeOthersAlthough This broke into the Global Top 3 in 2004, there is still a big gap to be ove
35、rcome in the North American & European marketsA BIG GAP6401020304050607080901001988199920002001200220032004(Units)Export7.67.6171722222929424255.755.786.586.5 Strong Sales Performance : 03 55.7M 04 86.5M (55% )Sustainable Sales Growth650200004000060000800001000001200001400001600001800002000002000200
36、1200220032004 308,465410,615110,669Total 66 451595 620 , , , , .67404057576363606033333 3101020202323252521212727TopBrandPCTopBrandPCTopBrandPCTopBrandPC2004200220012003Brand RecognitionBrand Recognition(%)(%)Top Tier Competition Brand RecognitionTop Tier Competition Brand RecognitionBig Gap68 20072
37、00820092010FIFAOlympicSouth Africa World CupBeijing OlympicWomens World Cup China World Youth ChampionshipVancouverWinterOlympicU-17 WorldChampionship 69 / 37%25%59%703.75 51012.52003200420072010Fast GrowthFast GrowthL LLemon, Lemonade, Lemon oilB BBanana, Banana cakeP PPersimmon, Persimmon leaf tea
38、P PPapaya, Wonder FruitsWWWatermelon, Watermelon juiceMajor TasksMajor TasksGoals for GrowthGoals for Growth71 72SMSSMSLBSLBSPhotoPhotoMailMailMultimediaMultimediaStreamingStreamingMODMODVODVODMultimediaMultimediaLiveLiveStreamingStreamingLive TVLive TVVideoVideoTelephonyTelephonyTxt basedTxt basedI
39、nformationInformationServiceServiceLive BellLive BellLive ScreenLive ScreenBasicBasicLBSLBSPolyPolyBellBellJavaJavaGameGameAnimatedAnimatedImageImagePhotoPhotoScreensaverScreensaverHighVolumemultimediaserviceText basedlow volumedata service1G1G2G2G2.5G2.5G3G/4G3G/4GMobile Service Evolution7374 , 75
40、. . , (, () ) . .Digital Presentation FrontierDigital Presentation Frontier, 21 . ., .() , , . () 76262K TFT LCD16M QVGA LCD65K OLED LCD Supports high-resolution color, larger-than-average displays176x220 pixels128x160 pixels320x240 pixelsMultimedia Expertise : Display Leadership77Service with a CompanyService with a Company78 ! ! ! ! ! ! ! ! 79Now it is time for youNow it is time for youto make the best choiceto make the best choice80 , 81 82 Media & ExposureMedia & Exposure83
