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1、Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.客户希望在奥北板块建造一个新社区，具备无可争议的区域标杆身份。Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.客户希望在土地成本居高的情况下，依然保有较高的利润率。Evaluation onl
2、y.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.广告公司的任务是广告公司的任务是走好推广这条路走好推广这条路Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5
3、Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.1奥北之疾奥北之疾1奥北无雕饰，出身布衣。卖相乡野奥北无雕饰，出身布衣。卖相乡野Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.奥北背景奥北背景以政府兴建新居民小区（天通苑）开山，在以政府兴建新居民小区（天通苑）开山，在很长一段时期里定格了奥北的很长一段时期里定格了奥北的布衣品相布衣品相。其后，商品住宅
4、来到奥北，大多不约而同，其后，商品住宅来到奥北，大多不约而同，取道中端市场，依托森林公园起势，但是取道中端市场，依托森林公园起势，但是Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.奥北现状奥北现状布衣依然布衣依然知足在宜居版块的名份之中知足在宜居版块的名份之中在京城高品质住宅标准线之上，奥北还没有在京城高品质住宅标准线之上，奥北还没有的什么建树的什么建树惯性使然？高压线使然？惯性使然？高压线使然？配套暂不到位使然？
5、配套暂不到位使然？Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.奥北之疾奥北之疾各中端项目宣导区域景观太甚各中端项目宣导区域景观太甚自身产品层面的乏善可陈自身产品层面的乏善可陈（“比天通苑好多了比天通苑好多了”）让整个地区居住品质陷入不思进取的怪圈让整个地区居住品质陷入不思进取的怪圈Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Prof
6、ile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.结果是城市繁华与自然美色的风景结合部结果是城市繁华与自然美色的风景结合部活脱脱变成城乡结合部活脱脱变成城乡结合部中端当道中端当道高端品质大型居住区，无花无果高端品质大型居住区，无花无果Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.来广营地区目前在售来广营地区目前在售+ +潜在供应逾潜在供应逾370370万平米万平米但高端品
7、质项目，屈指可数但高端品质项目，屈指可数到到5 5环外，除大湖公馆（建面环外，除大湖公馆（建面1010万，销售过万，销售过50%50%），），世茂奥临（建面世茂奥临（建面9 9万，销售过半）外，再无高端品质万，销售过半）外，再无高端品质项目项目项目周边，北苑家园的公园项目周边，北苑家园的公园20082008，山水，山水LAVIE LAVIE ，包，包括未来的华贸城和中铁第六大洲，亦都科属中端或括未来的华贸城和中铁第六大洲，亦都科属中端或者中高端者中高端PSPS：虽然不是：虽然不是CBDCBD，高品质也不必如此稀缺，高品质也不必如此稀缺Evaluation only.Created with A
8、spose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.机会点一机会点一有风景有风景 没品质没品质机会点疑问：是不是客群没实力也不需求高品质住宅呢？机会点疑问：是不是客群没实力也不需求高品质住宅呢？Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.2客群之渴客群之渴2有人，从财富和精神上都做好了准备有人，从财
9、富和精神上都做好了准备Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.客户特征客户特征：（宏观特征）：（宏观特征）熟悉该区域，依恋该区域。回龙观，天通苑，熟悉该区域，依恋该区域。回龙观，天通苑，多有藏龙卧虎多有藏龙卧虎具有本地的圈层关系和地缘关系，不易割舍具有本地的圈层关系和地缘关系，不易割舍居住舒适度要求强烈居住舒适度要求强烈渴望身份标签提升渴望身份标签提升社交平台要求扩大社交平台要求扩大Evaluation on
10、ly.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.客户特征客户特征：（微观特征）：（微观特征）所谓微观特征，意指因当下时局而生的特别特所谓微观特征，意指因当下时局而生的特别特征。也就是在楼市走低的今天，早已不能撬动征。也就是在楼市走低的今天，早已不能撬动所有的具有宏观特征的人群。而是其中有刚性所有的具有宏观特征的人群。而是其中有刚性需求的人群。需求的人群。即因生活而来的刚性需求，如婚龄将至，又如即因生活而来的刚性需求，如婚龄将至，又如被动旧换新
11、人群中的有钱阶层，以及被动旧换新人群中的有钱阶层，以及“新北京新北京人人”迫切的定居需求迫切的定居需求对于销售，微观更重要。对于销售，微观更重要。Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.心理素描：心理素描：想想上次买房的时候，对对，刚结婚，快十想想上次买房的时候，对对，刚结婚，快十年啦，做老板也都年啦，做老板也都7年了，是不是该换房了？年了，是不是该换房了？老牌老牌“新北京人新北京人”的换代需求（弱刚性）的换
12、代需求（弱刚性）Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.心理素描：心理素描：不管付出任何代价，不需要任何理由，不怕不管付出任何代价，不需要任何理由，不怕任何阻挡任何阻挡我，要和她（他）在一起。我，要和她（他）在一起。婚龄人士的成家需求（强刚性）婚龄人士的成家需求（强刚性）Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile
13、 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.心理素描：心理素描：住在奥北，习惯了，空气好是一定的，房子住在奥北，习惯了，空气好是一定的，房子再拔份儿点就完美了再拔份儿点就完美了地缘客户的品质提升需求（弱刚性）地缘客户的品质提升需求（弱刚性）Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.心理素描：心理素描：落户北京，住在哪儿？眼光重要，这版块，落户北京，住在哪儿？眼光重要，
14、这版块，有前途有前途新晋新晋“新北京人新北京人”的定居需求（强刚性）的定居需求（强刚性）Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.心理素描：心理素描：去朝阳朋友家了，他家园区漂亮，不错啊，去朝阳朋友家了，他家园区漂亮，不错啊，我只能拿森林公园说事儿了我只能拿森林公园说事儿了朋友那小区的邻居一看就是和她一类人，我朋友那小区的邻居一看就是和她一类人，我这人杂点儿这人杂点儿希望由品质带来身份提升的需求（弱刚性）希望由
15、品质带来身份提升的需求（弱刚性）Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.心理素描：心理素描：天通苑天通苑“小隐大隐小隐大隐”的好些年了，是不是也的好些年了，是不是也太隐姓埋名了太隐姓埋名了咱这儿拆迁板上钉钉的事儿了，得了，趁着咱这儿拆迁板上钉钉的事儿了，得了，趁着折腾劲儿挪一牛地儿吧折腾劲儿挪一牛地儿吧旧换新中有钱阶层的升级需求（刚性）旧换新中有钱阶层的升级需求（刚性）Evaluation only.Crea
16、ted with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.不差钱！不差钱！刚性居住需求，钱粮元气仍在刚性居住需求，钱粮元气仍在尴尬只在尴尬只在“拔剑四顾心茫然拔剑四顾心茫然”而已而已高品质住宅的稀缺高品质住宅的稀缺客观上压抑了地域的高品质居住需求客观上压抑了地域的高品质居住需求Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-20
17、11 Aspose Pty Ltd.机会点二机会点二有渴望有渴望 缺希望缺希望谁来结束谁来结束“求品质，远奥北求品质，远奥北”的年代的年代Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.3天润之治天润之治3天润项目，奥北核心板块之首天润项目，奥北核心板块之首Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Co
18、pyright 2004-2011 Aspose Pty Ltd.首先是首先是奥北核心板块带动了奥北奥北核心板块带动了奥北奥北核心板块：奥北核心板块：天润，中铁，华贸，城建，天润，中铁，华贸，城建，润泽共同在奥北中心构成的配套最集中，品润泽共同在奥北中心构成的配套最集中，品质最高端的区域质最高端的区域Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.然后是然后是天润项目领军奥北核心板块天润项目领军奥北核心板块Evalu
19、ation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.要领军，就做要领军，就做高品质大盘高品质大盘综前所述，我们综前所述，我们有机会做高品质有机会做高品质而完成开篇的目标任务，我们则而完成开篇的目标任务，我们则有必要做高品质有必要做高品质Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011
20、Aspose Pty Ltd.解读高品质解读高品质标杆气场，必要标杆气场，必要规模位置，必要规模位置，必要自有品质，十分必要自有品质，十分必要大湖公馆有自己的人工湖和湿地公园，世茂奥临有大湖公馆有自己的人工湖和湿地公园，世茂奥临有人文景观、品质精装，这些自有价值点建立了项目人文景观、品质精装，这些自有价值点建立了项目和其他中端项目质的区别。进而达到价值和价格的和其他中端项目质的区别。进而达到价值和价格的双高。双高。Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 20
21、04-2011 Aspose Pty Ltd.解读大盘解读大盘大盘大盘就是一个可以为绝大多数买房理由提供就是一个可以为绝大多数买房理由提供答案的盘。答案的盘。Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.以恢宏概念入市以恢宏概念入市我们将以前所未见的卓越物理品质我们将以前所未见的卓越物理品质领衔奥北崭新的居住精神领衔奥北崭新的居住精神 Evaluation only.Created with Aspose.Slid
22、es for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.什么样的词才能代表改变奥北的壮举什么样的词才能代表改变奥北的壮举只有当什么兴起的时候只有当什么兴起的时候才会使整个区域随之改变才会使整个区域随之改变？Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.唯一的答案是唯一的答案是文明文明Evaluation only.Creat
23、ed with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.以及文明之后的以及文明之后的质变质变Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.策略核心策略核心奥北居住文明发祥奥北居住文明发祥Evaluation only.Created with Aspose.Slides for .NET
24、 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.策略推演策略推演文明，从来都和河有关系。文明，从来都和河有关系。任何一种文明无一例外都孕育于任何一种文明无一例外都孕育于近水的，土地丰茂的地方，这从宏观上总结了项目的基本地近水的，土地丰茂的地方，这从宏观上总结了项目的基本地理气质。理气质。天润项目是一个分界点，天润项目是一个分界点，代表着奥北版块居住文明的质变，代表着奥北版块居住文明的质变，从此奥北从原来的简单满足基本居住需求，实现了向舒适化从此奥北从原来的简单满足基本居住需求，实现了向舒适化品质化居住的方向的飞跃。品
25、质化居住的方向的飞跃。高端项目，从来就是居住文明的代表。高端项目，从来就是居住文明的代表。推广上选择从居住文明角度切入，意在起势宏大，讲究气度推广上选择从居住文明角度切入，意在起势宏大，讲究气度和强烈的和强烈的划时代意味。划时代意味。Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.一个标杆级的一个标杆级的可以改变区域居住文明程度的的产品可以改变区域居住文明程度的的产品应该叫什么名字？应该叫什么名字？Evaluatio
26、n only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.天润上邦天润上邦案名（品牌系）Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Pro
27、file 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created
28、with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-20
29、11 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.
30、5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation o
31、nly.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyr
32、ight 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides
33、 for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.
34、Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5
35、.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with A
36、spose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Asp
37、ose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Clie
38、nt Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Cr
39、eated with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.中洲城中洲城案名（大盘系）Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.
40、0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose
41、.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.奥北湾奥北湾案名（地位系）Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-
42、2011 Aspose Pty Ltd.奥北中央奥北中央 文明崛起文明崛起SLOGANEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.奥北居住文明发祥奥北居住文明发祥SLOGANEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.当高调的形象初
43、步建立市场认知之后当高调的形象初步建立市场认知之后花园洋房，花园洋房，作为项目形象的产品表现，高举作为项目形象的产品表现，高举高打，同时也能对接高端改善型居住需求高打，同时也能对接高端改善型居住需求高层公寓，高层公寓，建议高举中打，迎合中端客群建议高举中打，迎合中端客群另外，建议产品线进一步丰富，对位多种客另外，建议产品线进一步丰富，对位多种客群。以促成大盘快销之势。群。以促成大盘快销之势。而推广层面，亦会在主形象下展开多方位渠而推广层面，亦会在主形象下展开多方位渠道推广。道推广。 Evaluation only.Created with Aspose.Slides for .NET 3.5
44、Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.文明起兴文明起兴质变为纲质变为纲Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.4形色之呈形色之呈4出门前的化妆出门前的化妆Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2
45、004-2011 Aspose Pty Ltd.有一套有一套Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.菁华立，奥北一菁华立，奥北一中央位，上邦出中央位，上邦出上邦专线：8888888天润上邦 奥北核心，居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 A
46、spose Pty Ltd.两翼森林，天赋中央两翼森林，天赋中央人居文明的开阖人居文明的开阖680公顷森林公园天工荫佑，50万平国民中坚大盘，列冠奥北腹地 上邦专线：8888888天润上邦 奥北核心，居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.荣臻质地，拔萃奥北荣臻质地，拔萃奥北一步，越京华一步，越京华潜心15年洋房精髓、28层区域之巅，极尽精微，城起当代！ 上邦专线：8888888天润上邦 奥北核心
47、，居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.另一套另一套Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.景景 仰仰都市文明不可遏制的走向高处，水泥森林是它的最拙劣的作品但680公顷奥北公园的高处，是层林28层之高，逾80米
48、，上邦南区产品，迄今为止奥北板块新晋之峰顶；在这块未被工业文明侵蚀的都市大美之地，上邦全身心融入、立于其上，与周身浩瀚林木疏落相映，感受晨光熹微中第一时间的层林尽染。 潜心15年洋房精髓、28层区域之巅，极尽精微，城起当代！上邦专线：8888888天润上邦 奥北核心，居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.朝朝 向向全世界的都市中心大同小异，都充满了不容置疑的喧哗与躁动。奥北50万平米风景腹地，亲
49、近心的中心很多很多个落日之前，上邦周围已经形成较为成熟的城市生活群落，但令人称赞的奥北住典范却未曾诞生；时至今日，以上邦为显著标志的区域中心瞬间崛起，统摄起文明固有的聚集形态；这块北京城最富明净的地域，方才结束它无主之城的局面。 上邦专线：8888888天润上邦 奥北核心，居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.心心 赏赏既有前瞻眼光，何不更退一步欣赏 上邦专线：8888888天润上邦 奥北核心，
50、居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Pro
51、file 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created
52、with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.1 1、大篇幅剖析版块现状及项目对区域的意义、大篇幅剖析版块现状及项目对区域的意义2 2、建立天润品牌与领军大盘的必然联系、建立天润品牌与领军大盘的必然联系Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.加一套加一套Evaluation o
53、nly.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.祝祝奥北居住文明今起巨变升级奥北核心，居住文明兴起。品质精锐，才敢与林海平起平坐上邦专线：8888888开篇天润上邦 奥北核心，居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.文明正中央文明正中央奥北核心
54、，产品主义发祥。细致委婉，道尽生活十足成色上邦专线：8888888总盘形象天润上邦 奥北核心，居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.标高观光级标高观光级一条河，2条地铁，60万棵树，与花园洋房自身的卓绝品质相映成趣上邦专线：8888888花园洋房天润上邦 奥北核心，居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Clie
55、nt Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.门庭瞰奥北门庭瞰奥北就奥北区域而言，风光只是祖产。精致的产品才是我们自己的创造上邦专线：8888888高层公寓天润上邦 奥北核心，居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.尽管目前对产品细节不甚了了尽管目前对产品细节不甚了了但还是大胆进行了各种描述可能性的探索但还是大胆进行了各种描述可能性的探
56、索 Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.差差3成成 比聪明人比聪明人在有风景的地方，造风景；在清河的岸边，做水系；在花园的中间，造花园洋房确实多此一举，实在不识时务作为报答，我们的房子，比聪明人的要好3成上邦专线：8888888规划天润上邦 奥北核心，居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5
57、.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.深深10米米 比奥北比奥北基石一次在于建筑，轻重一望可知我们的房子，在您看不见的地方多挖了20米，以求内心稳当上邦专线：8888888基建天润上邦 奥北核心，居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.宽宽4倍倍 比清河比清河为什么社区的路要那么宽，比清河还宽4倍答案是再窄就配不上这些花园洋房了上邦专线：8888888
58、花园洋房天润上邦 奥北核心，居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.慢慢7年年 比城铁比城铁5号和13号线穿越项目最大幅宽，只需16秒我们筹划项目细节，用了7年不止因为除了超越行业标准，我们还想让业主感到光荣上邦专线：8888888高层天润上邦 奥北核心，居住文明发祥Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Pro
59、file 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created
60、with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.5荒芜之变荒芜之变5在项目荒芜的现场上，卖未来在项目荒芜的现场上，卖未来Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.目前项目地块，视觉并不理想，荒芜一片目前项目地块，视觉并不理想，荒芜一片润泽的润泽的“悦溪悦溪”项目抢占了不少有利位置项
61、目抢占了不少有利位置现场气氛烘托及竞品销售截杀，要做文章现场气氛烘托及竞品销售截杀，要做文章 Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.首先我们需要尽量长的道路指引，即前述首先我们需要尽量长的道路指引，即前述VI道路指引部分尽可能广泛的运用（如铁道桥道路指引部分尽可能广泛的运用（如铁道桥两侧的横路条幅）两侧的横路条幅）Evaluation only.Created with Aspose.Slides for
62、.NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.围挡，在允许的前提下应尽量扩大尺寸。这围挡，在允许的前提下应尽量扩大尺寸。这样能够在和悦溪等竞品同时出场的情况下因样能够在和悦溪等竞品同时出场的情况下因视觉而先声夺人视觉而先声夺人Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.奥北图腾柱奥北图腾柱可一大，也可一大多小，标志文明开元，弘
63、扬项目气质可一大，也可一大多小，标志文明开元，弘扬项目气质Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides
64、for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.E
65、valuation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.售楼处建议售楼处建议现场的荒芜决定我们需要一个充满结构感的排场现场的荒芜决定我们需要一个充满结构感的排场来引导客户建立对未来的信心来引导客户建立对
66、未来的信心Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.谢谢。Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.
