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1、牛津高中英语牛津高中英语( (模块四模块四 高一下学期高一下学期) )Advance with EnglishProject Unit1Developing an ad campaignUnit 1 课件描述：课件描述： 这一板块设计旨在引导学生主动学习，这一板块设计旨在引导学生主动学习，帮助他们形成以能力发展为目的学习方式，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和鼓励学生通过体验、实践、讨论、合作和探究的方式。探究的方式。Project 2Developing an ad campaign Lead-inShow students some samples
2、of handouts.Developing an ad campaign.*Planning(1)Work in small groups.(2) Discuss the first two questions and choose one welfare problem for your ad campaign. E.g.Protection of the Taihu Lake Anti-drugs Animal protection Anti-smoking The subject of your ad campaign will be_.*Preparing(1) Discuss th
3、e following six questions and write down your answers.(2) *Preparing(2) : AssignmentMembers nametaskResearchDesign a logoDevelop a slogan Forms of mediaCampaign proposalPresentation*Producing Teamworkresearcherfind inf. from various sourceslogo/slogan designermade it attractiveproposal writerwrite a
4、 brief outline and plan some questionsthe whole teamwork as a whole and everyone should contribute to the project*Presenting(1)Make your presentation clearly.(2)(2) Explain why your group chose the topic you did.(3)(3) Answer questions concerning your ad campaign.Homework 1.Read the reading materials and get yourself familiar with it.2.2.Post your handout on the wall of your classroom
