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1、-AADAssociated Account Director副客户总监AADAssociated Art Director副美术指导ACDAssociated Creative Director副创作总监AD Account Director客户效劳总监、业务指导ADArt Director美术指导在创作部可以独挡一面执行美术指导工作的美术监视AEAccount E*ecutive客户执行、客户效劳、客户主任;预算执行者,负责广告代理商和广告主之间的一切有关业务,观念,预算,广告表现之联系AM Account Manager客户经理APAccount Planner客户企划分 策略企划 和
2、业务企划 两种Artist正稿员ASMArea Sale Manager大区销售经理CDCreative Director创作总监、创意总监、创意指导 CD 的前身,不是撰稿人便是美术设计,因为积累了丰富的经历,并有优异的创作成绩而成为督导Copy Director文案指导CGHCreative Group Head 创意组长puter Visualizer计算机绘图员CWCopywriter撰稿人DCSDirector of Client Service客户主管ECDE*ecutive Creative Director执行创意总监FAFinish Artist完稿、画师Finish Art
3、ist Group Head完稿组长GADGroup Account Director客户群总监GCDGroup Creative Director创意群总监GMDGeneral Managing Director总经理MDMedia Director媒体指导、媒介部经理Media Supervisor媒介主任、媒介总监Media Planner媒介筹划Planning Director企划指导Planning Supervisor企划总监.z.-Print Production Manager平面制作经理Production Manager制作经理Research Supervisor调查总
4、监SADSenior Art Director高级美术指导SCWSenior Copywriter高级文案Studio Manager画房经理、作业室经理Traffic Control Specialist简称 Traffic 制管人员Traffic Coordinator平面制作统筹TV Producer制片Visualizer插图家、插画师、绘图员、视觉设计Advertising the positions in short Daquan 2007-09-19 16:58 AADAssociated Account Director -Associate Account DirectorA
5、AD Associated Art Director - art director, deputyACD Associated Creative Director - Associate Creative DirectorAD Account Director - Director of Customer Service, business guideAD Art Director - Art Direction (in the creative department to guide the work of art can beDudangyimian the implementation
6、of the art monitoring)AE Account E*ecutive - Client e*ecution, customer service, customer officer; budget e*ecutionwho is responsible for between advertising agencies and advertisers of all relevant business, ideas,budgets, advertising the performance of the contactAM Account Manager - Account Manag
7、erAP Account Planner - Customer Planning (sub-strategic planning and business planning twokinds)Artist - Following is the member ofASM Area Sale Manager - Region Sales ManagerCD Creative Director - creative director, creative director, creative director (CDs predecessor, notthe writer is the art des
8、ign, because it has accumulated rich e*perience and outstanding creativeachievements have bee supervisors) Copy Director - Copywriter guide.z.-CGH Creative Group Head - Creative Head puter Visualizer - puter graphics staffCW Copywriter - WriterDCS Director of Client Service - Account E*ecutiveECD E*
9、ecutive Creative Director - E*ecutive Creative DirectorFA Finish Artist - finalized, painter Finish Artist Group Head - finalized LeaderGADGroup Account Director - Director of customer baseGCDGroup Creative Director - Creative Group DirectorGMDGeneral Managing Director - General ManagerMDMedia Direc
10、tor - media guide, media manager Media Supervisor - Media Director, Media Director, Media Planner - Media Planning Planning Director - Planning guidance Planning Supervisor - Planning Director Print Production Manager - Print Production Manager Production Manager - Production ManagerResearch Supervi
11、sor - Investigation DirectorSADSenior Art Director - Senior Art DirectorSCWSenior Copywriter - Senior Copywriter Studio Manager - painting room manager, operations manager ofTraffic Control Specialist (referred to as Traffic) - System Controllers Traffic Coordinator - Print Production Co-ordination
12、TV Producer - Producer Visualizer - illustrator, illustrator, draftsman, visual design外企中的英文职位简称外企中的英文职位简称GM(General Manager)总经理VP(Vice President)副总裁FVP(First Vice President)第一副总裁.z.-AVP(Assistant Vice President)副总裁助理CEO(Chief E*ecutive Officer)首席执行官COO(Chief Operations Officer)首席运营官CFO(Chief Financ
13、ial Officer)首席财务官CIO(Chief Information Officer)首席信息官HRD(Human Resource Director)人力资源总监OD(Operations Director)运营总监MD(Marketing Director)市场总监OM(Operations Manager)运作经理PM(Production Manager)生产经理(Product Manager)产品经理=从 A 到 Z 的外企职位详解=CAO: Art 艺术总监CBO: Business 商务总监CCO: Content 容总监CDO: Development 开发总监CEO
14、: E*ecutive 首席执行官CFO: Finance 财务总监CGO: Gonverment 政府关系CHO: Human resource 人事总监CIO: Information 技术总监CJO: Jet 把营运指标都加一个或多个零使公司市值像火箭般上升的人CKO: Knowledge 知识总监CLO: Labour 工会主席CMO: Marketing 市场总监O: Negotiation 首席谈判代表COO: Operation 首席营运官CPO: Public relation 公关总监CQO: Quality control 质控总监.z.-CRO: Research 研究总
15、监CSO: Sales 销售总监CTO: Technology 首席技术官CUO: User 客户总监CVO: Valuation 评估总监CWO: Women 妇联主席C*O: 什么都可以管的不管部部长CYO: Yes 什么都点头的老好人CZO: 现在排最后,等待接班的太子4A4A 广告公司中英文部门架构与岗位职称广告公司中英文部门架构与岗位职称综合性代理广告公司部门架构与岗位职称综合性代理广告公司部门架构与岗位职称.z.-Management/Administration 管理/行政部门Chief E*ecutive Officer 首席行政长官常用简称:CEOManaging Direc
16、tor 董事总经理常用简称:MDGeneral Manager 总经理常用简称:GMHI & Admin Manager 人事/行政经理HI Supervisor 人事督导Admin Assistant 行政助理Information Technology 信息技术部门Information Technology Manager 信息技术经理Information Technology Administrator 信息技术管理员Information Technology Support 信息技术支持Account Management 客户效劳部门Director of Client Ser
17、vices 客户效劳部总监Group Account Director 客户事务群总监常用简称:GADSenior Account Director 高级客户总监常用简称:SADAccount Director 客户总监常用简称:ADAssociate Account Director 助理客户总监常用简称:AADAccount Manager 客户经理常用简称:AMAccount Manager-Freelance 兼职客户经理Senior Account E*ecutive 高级客户执行常用简称:SAEAccount E*ecutive 客户执行常用简称:AEAssociate Accou
18、nt E*ecutive 助理客户执行常用简称:AAEStrategic Planning 策略筹划部门Planning Director 策略筹划总监Senior Account Director 高级客户总监Strategic Planning Assistant 策略筹划助理Creative 创意部门Chief Creative Officer 首席创意总监常用简称:CCOGroup E*ecutive Creative Director 执行创意群总监常用简称:GECDE*ecutive Creative Director 执行创意总监常用简称:ECD.z.-Group Directo
19、r Group Creative Director创意群总监常用简称:GCDSenior Creative Director 资深创意总监常用简称:SCDCreative Director 创意总监常用简称:CDAssociate Creative Director 助理创意总监常用简称:ACDSenior Art Director 资深美术指导常用简称:SART 或 SADArt Director 美术指导常用简称:ART 或 ADAGroup Head 创意组长常用简称:GHSenior Copywriter 资深文案常用简称:SCWCopywriter 文案常用简称:CWCopywrit
20、er-Freelance 兼职文案Senior Designer-Integrated 资深设计师Designer-Integrated 设计师Creative Service Supervisor 创意效劳监视Creative Support 创意支持部门Head of Creative Service 创意效劳总监Studio Manager 制作经理Production Coordinator 制作协调Designer 设计师puter Artist 美工Visualizer 画师Traffic 流程控制部门Traffic Manager 流程控制经理Senior Traffic Coo
21、rdinator 资深流程控制协调员Traffic Coordinator 流程控制协调员T.V. Production 影视制作部门Head of TV Production 影视制作总监Senior Producer 资深制作人Producer 制作人Producer-Freelance 兼职制作人Assistant Producer 助理制作人Assistant Producer-Freelance 兼职助理制作人.z.-2、GH、CD、GCD、ECD 的关系GH创意组长是国际4A 公司里*个工程团队的小头目,CD创意总监是GH 的直属上司和领导。尚未扶正的 CD 称为 Associat
22、e CD联席创意总监、Deputy CD副创意总监, 或是 Assistant CD助理创意总监。不要以为 CD 是创作部至高无上的位置,因为国际 4A 里还有在 CD 头衔前面加个字母GCD创意群总监与 ECD执行创意总监这样的职位。他们是众CD 的 CD,身兼创意人员与管理人员的双重职责。CD 负责广告公司的创意事物及品质, 则 GCD 和 ECD 负责什么.GCD 负责管 CD, ECD负责管 GCD。也就是说,一个公司很可能有很多GH,不少 CD 及数个 GCD,但 ECD只有一个。4A 广告公司创作部职位从高到低排列如下:ECDGCDCDACDGHSART/SCWART/CWAART地区称AAD/ACW.z.