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1、GroupMembersSugarOliviaWinnieJeanVesperkatherineCandiceLetslookatsomepictures,canyoufindsomethingincommon?胡锦涛说：胡锦涛说：“星巴克咖啡店在中国发展得很星巴克咖啡店在中国发展得很快。快。如果我不是在办公室工作，如果我不是在办公室工作，我肯定愿意去星巴克经营的咖啡店坐一坐。我肯定愿意去星巴克经营的咖啡店坐一坐。”Hu Jin Tao said:StarbuckscoffeeshopinChinaisdevelopingfast.IfImnotintheoffice,Iamwillingto
2、gotoStarbuckscoffeeshop.ContentsHistoryAdvertisementProductsMarketshareCompetitorsOriginatedfrom:Seattle(西雅图),in1971Originofthename:Starbuckswasnamedafterthenameofmate(大副)inMobyDick(白鲸记).70s: The first starbucks opened.80s: Howard Schultz (候活舒尔斯候活舒尔斯)joined in starbucks.90s: Starbucks expanded its b
3、usiness all over the world and became public company(上市上市公司公司). Now, Starbucks has more than 7500 subbranches(分分店店) in over 30 countries.StarbucksinChina EnjoyingEnjoying、leisure leisure 、comfort comfort and interesting are and interesting are StarbucksStarbuckscultureculture. . This is similar with
4、 This is similar with Chinese traditional Chinese traditional teahousesteahouses. AdvertisementAnuniqueadvertisingstrategyword-of-mouthmarketing（口碑营销）.LetswatchavideoLets watch a videoBesidethecoffeeitself,whatelse?ComfortableEnvironmentComfortableEnvironmentWhatelseagain?Backtoourquestion,whatisthe
5、answer?2011199219711987199220111992Now, the green mermaid (绿色美人鱼绿色美人鱼) of Starbucks and the M of the McDonalds are both American Culture symbol. To maximize the flavor of a coffee beans.将每一粒咖啡豆的风味发挥到极致。将每一粒咖啡豆的风味发挥到极致。Starbucks-shared the planet.星巴克与你共享家园。星巴克与你共享家园。You and Starbucks, it is bigger th
6、an coffee.星巴克与您，不止于咖啡。星巴克与您，不止于咖啡。你不是在上班和回家的路上就是在去星巴克的路上。你不是在上班和回家的路上就是在去星巴克的路上。星巴克，一个属于您的第三空间，在这里邂逅你自己。星巴克，一个属于您的第三空间，在这里邂逅你自己。P R O D U C T SproductsDRINKFOODTEA经典咖啡热饮系列Cappuccino 卡布奇诺卡布奇诺Latte拿铁拿铁 焦糖玛奇朵焦糖玛奇朵Caramel Macchiato美式咖啡美式咖啡Caf Americano浓缩咖啡星冰乐EspressoFrappuccino摩卡星冰乐mochaFrappuccino焦糖星冰乐
7、CaramelCoffeeFrappuccino抹茶星冰乐巧克力星冰乐香草星冰乐芒果西番莲果茶星冰乐浓缩咖啡摩卡CafMocha香草拿铁太妃榛果拿铁浓缩康宝蓝印度红茶Chai Tea英式红茶English Breakfast Tea原叶红茶拿铁抹茶拿铁Green Tea Latte伯爵红茶Earl Grey Tea全球分布CompetitorsLookatthechart,whoarethemaincompetitors?12345678910Tohave25000chainstoresallovertheworld,justlikeMcDonalds,youcanseeitanywhere.
