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1、LOGOChapter I The Importance of Business Etiquette 商务礼仪的重要性商务礼仪的重要性LOGOObjectives（学习目标）（学习目标）After you have studied this chapter, you should be able to:Realize the necessity of learning business etiquette.Analyze the concept of etiquette theoretically and recognize the characteristics of etiquette.
2、Cultivate the cross-cultural awareness in business communication.Chapter 1 LOGOGood manners are cost-effective because:1. They increase the quality of life in the workplace2. They contribute to optimum employee morale3. They embellish the company image4. They also play a major role in generating pro
3、fitSucceeding in business today requires not onlymastery of ones job but also mastery of the commoncourtesies of give and take and of consideration forothers. Put them to work today, and you will find thatthey will work for you in all your professional days tocome.Chapter 1 Why should we learn busin
4、ess etiquette?LOGOTest yourself（自我测试）（自我测试）Based on your understanding of business etiquette,judge the following situations and discuss in groups. 1. When you have a business meeting in the UK, you should A. get down to business straight away B. spend time eating and drinking and getting to know eac
5、h other 2. The most ill-mannered thing to do at a business meal is A. order a lot of food B. use a cell phoneChapter 1 LOGOTest yourself （自我测试）（自我测试）3. You have a meeting with a client but are expecting acall you should A. turn your cell phone off B. tell your client you are expecting a phone call 4
6、. When you receive someone elses business card you should A. immediately pass them your business cardB. look at the card and acknowledge it5. When expressing thanks to a business client who hasgiven you a gift, you should A. send an e-mail because it is faster and more efficientB. send a handwritten
7、 noteChapter 1 LOGOPreview (课前预习课前预习)Before we learn this chapter, try to answer the following questions based on your own understanding and then read the text on your book carefully with these questions.1. What is your understanding of the quotation “Etiquette Is simply how persons lives touch one
8、another”? 2. Why do we define etiquette as a powerful combination of manners and principles?3. How can you avoid betraying yourself or compromisingyour integrity and be polite at the same time?Chapter 1 LOGOThe structure of the textPart 1 The Concept of Business Etiquette “Whenever two people come t
9、ogether and theirbehavior affects one another, you have etiquette. Etiquette is not some rigid code of manners; its simply how persons lives touch one another.” Emily Post （American etiquette expert） Chapter 1 LOGOPart 2The Effects of Business EtiquetteEmployee Relations Respect individual personal
10、space Dont interupt during meetings Pleasant office environment Better quality workThe structure of the textChapter 1 LOGOThe structure of the text Employee - Boss Relations Supervisors Give thank-you cards or holiday gifts as awards Be well-dressed and groomed at all times Do not drink too much at
11、office parties Improve morale and motivate the employees Win respect and consideration Set a standard for employees Co - workers Respect their boss, aspire to emulateChapter 1 LOGOThe structure of the text Business-to-Business RelationsForeign clients Research the professional customs Have business
12、cards printed in the clients native language Show up on time for meetings Can accept different cultures and accepts the clients business practicesRespect the clients time and strive to meet deadlinesChapter 1 LOGOPart IIThe Characteristics and Principles of Business Etiquette The Characteristics of
13、Business Manners Etiquette = Manners + Principles 1. What to do in all kinds of situations2. What we can expect other people to doWhats the purpose of business manners? Improve the efficiency of business transactions in the long term, especially in international markets.Chapter 1 LOGOPart IIBasic re
14、quirements of Business Manners1. Professional ImagePositive impression2. Dress CodesClean and professional 3. Communication Good Respectful, patient and calm Use poor grammar Bad Speed talking Use filler words4. Timeliness Committed to the organization Take your job seriously5. Be Positive Induces a
15、 level of confidence Increases your motivationChapter 1 LOGOPrinciplesWhat do principles tell us?1. Why a certain manner is called for2. What to do when there is no prescribed manner or a manner does not work 3. How to resolve different situations in interpersonal relationshipChapter 1 LOGOThree pri
16、nciplesThe three principles that govern all etiquette 1. Consideration Concept: look at the current situation and assess how it affects everyone involved The essence of etiquette: sincerely considerate, respectful and honest Functions: 1. Allow the real you to thrive 2. Give you the skills and confi
17、dence to build the best relationships possible 3. Give you the opportunity to be successfulChapter 1 LOGOThree Principles2. Respect Concept: Look at how your possible actions will affect others in the future Importance: The essential etiquette in interpersonal communication 1. Listening to the other
18、s attentively 2. Not interrupting the others conversation How 3. Remembering the names of new acquaintances 4. Replying promptly to the letters phone calls and messagesChapter 1 LOGOThree Principles3. Honesty Concept: Act sincerely and being truthful, not deceitful. Etiquette does not mean putting o
19、n airs, playing games, betraying yourself, or compromising your integrity. The more considerate, respectful, and honest businesspeople sincerely are to one another, the better their relationships will be with co-workers, employees, customers, and suppliers, Etiquette greases the wheels of social int
20、eraction.Chapter 1 LOGOSituational practice for etiquette Task I Talk to your partner. Practice the model conversations on the textbook with your partners. Chapter 1 Situational practice for etiquetteLOGOSituational practice for etiquetteTask II Work in groups. Make up or search for more situational conversations that may occur in business exchanges, paying attention to etiquettes and put them into practice.Chapter 1 Situational practice for etiquetteLOGOThank you
