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1、 Thomas Consultants Inc.Beijing Culture CityCaseStudyProfilesInternationalCBDRetailCBD Case Study IntroductionThefollowingfivecasestudiesaidinestablishingkeyprinciplesandtrendsusedinretaildevelopmentwithinanInternationalCBDmasterplannedmixed-usesetting.Eachcasefeaturesitsownuniquemarketcontext,landu
2、seprogram&retailtargetmarkets.Whilevastlydifferent,eachprojectintegratesRetail,F&BandEntertainmentasthegluethattiesallotherusestogetherinadynamicway.EachoffollowingWorldClassInternationalCBDsoffersitsownuniquelessonsandimplicationsfortheSubjectSite.1.UnionSquareHongKong*2.CanaryWharfLondon3.Potsdame
3、rPlatzBerlin4.DowntownBurjDubaiDubai*5.WestSideRailYardsNewYork*UnionSquareisconsideredaKeyCaseStudyduetoitscomparablequalitiestotheBeijingCultureCentervisionaswellasthesuccessoftheretailcomponent:ElementsLuxuryFlagshipShoppingCentre.ElementsisthelatestandmostnewlydevelopedawardwinningAsianretailcen
4、tre.*AlongDubaisCBDcorridor,DubaiMallisanexceptionalcasethathasbeenprofiledtocounterbalancetheothermoreclassicCBDswithaprojectthatislargelydrivenbytourism,inoneoftheworldleadingretailmarkets.West Rail YardsNew York(Under Development)Canary WharfLondonPotsdamer PlatzBerlin*Key Case Study Union Square
5、Hong Kong(Under Construction)Downtown Burj Dubai(Under Construction)1 Thomas Consultants Inc.Beijing Culture CityCBD Case Study SummaryTheretailprogramattheCDBsprofileddifferandreflecttherespectivemarketcontexts,on-siteuses,adjacenciesandtargetmarketsofeachdevelopment.Thetabletotherightsummariesther
6、etailmerchandisemixofthecasestudies,aswellason-siteTAcontext.Union Square (*Key Case Study) Retailatbaseofhighdensitymixed-usecentre.StrongF&B(18.2%)andentertainment(18.8%)serveon-siteofficeandresidentialsegments,withhighfashioncateringtohotelguestsanddestinationcohorts.Canary WharfFeaturesatargeted
7、mixofundergroundretailprimarilyservinghighlevelofon-siteofficeworkersegments.CanaryWharfs5integratedcentresofferanaboveaverageallocationofservice(11.1%)andF&Bretail(23.9%).Potsdamer PlatzMasterplannedCBDretailintegratedwithinafullrangeoflanduses.Actingasasuperregionaldowntowndestinationwithhighlevel
8、sofentertainment(55.0%).Downtown Burj DubaiTheworldslargestmallatthebaseoftheworldtallesttower.Ahighlevelofcomparisongoodsshopping(77.4%)largelypositionedtoservetourists.West Side Rail Yards (under development- tenants TBD)LargestplanneddevelopmentinNorthAmericafeaturingretailastheheartoftheproject.
9、Dubai MallElements Mall*Key Case StudyArkaden & Sony Center5 Integrated Underground Shopping MallsCaseStudyProfilesInternationalCBDRetail2 Thomas Consultants Inc.Beijing Culture City*Key Case Study: Union Square Hong KongAhighdensitymixed-usemasterplanneddevelopmentinKowloonBayfeaturing1.1millionm2G
10、FAon34acresandcenteredaroundHongKongstallestskyscraper:theInternationalCommerceCentretobecompletedin2010.Atfullbuild-outonsiteusesinclude:232,342m2office;2,230hotelrooms;8,356residentialunits(ofwhich2,490willbeserviceapartments)70,000m2ofpublicspace/gardens;and72,287m2retailGLAinElementsMall-asuperr
11、egionalshoppingcentre.FeaturingawideselectionofpremiumandexclusivefashionbrandsandHongKongslargestcinema,Elementsexpectstosee36.5millionvisitorsperannum.Project Attributes & Elements of SuccessWinnerofthe2008ULIAwardforExcellence,amongmanyotherawards,ElementsMallisaLuxuryFlagshipShoppingCenterthemed
12、around5“elements”:Metal,Wood,Fire,Earth&Water,withdistinctmerchandiseclusteringforeach.Withalargeaverageinlinestoresizeat277meters,Elementscaterstosuccessfulinternationaltenantdemandsforlarger“flagship”space.Developed&operatedbytheMTRcorporation,Elementssucceededinleasing100%ofitsspacepriortoopening
13、.30%ofthosetenantsare“pilot”retailersandnewtoHongKong.Whiletheprojectisdevelopedaboveground,theroofeffectivelyactsasagroundfloorwithatraditionalverticalmerchandisecirculationreversed.CenteredaroundacourtyardontheroofandconnectedtotheICCtower,areverticallyintegrate,2-storeyrestaurantsandaflagshipPrad
14、astorewhichdriveon-siteofficeworkerstothelowerfloors.Themallitselfisadornedinpublicartandcommonareaspacesthataredesignedinaccordancewiththedistrictingthemeofthe5“elements”.R21GICC TowerEntertainmentHealth & BeautyFoodKidsLifestyleJewelry & FlagshipFoodSports & EntertainmentLifestyleFlagshipHealth &
15、BeautyF&B SquareVertical IntegrationF&B SquareEarth ZoneCaseStudyProfilesInternationalCBDRetail3 Thomas Consultants Inc.Beijing Culture CityCanary Wharf London Mixed-usemasterplannedCBD(97acres),primarycomposedofoffice(1.26millionm2)&accessiblebylightrail,metro,bus&riverboat.Onsiteusesinclude:office
16、,hotel,conferencecenter,residential,transitstation,communitycenters,openspace,outdoorskatingrink,canals,200retailshops(59,000m2)andentertainment(theatres&cinemas).With93,000dailyon-siteofficeworkers,the5integratedundergroundshoppingmallsareestimatedtowitness26millionvisitorsperannum.Arecentexpansion
17、includedanadditional4,000m2,andincludedZara,MassimoDutti,RiverIslandandLeon.Futureon-siteandadjacentdevelopmentstotalovera1millionm2acrossmixedcommercial,residentialandretaildevelopment.Project Attributes & Elements of SuccessCanaryWharfhasbeendesignedasapleasantworkingenvironmentwithcarefulattentio
18、ngiventothedesignandprovisionofpublicspaces,includingparks,squaresandpromenades.Thetenantmixislargelydriventoservingtheconvenienceneedsofon-siteofficeworkersduringtheday,butitsstrongentertainmentandfoodandbeverageofferingdrivetrafficduringtheeveningsandweekends.Keyanchorfunctionsinclude:aspecialtygr
19、ocerystore/departmentstore(Waitrose);asportsclub&spa(Reebok);apersonalserviceprecinct;adestinationrestaurantprecinct;anddaycare.Initiallytenantshadtrepidationsaboutlocatinginacentersofarfromthebusinessdistrict;however,thisprojecthasproventobeanextremelysuccessfulexampleofintegratingmixedusewithtrans
20、itoptions.Itisnowahighlysoughtafterlocationforretailers.Theredevelopmentofformerdock-landsprovesCanaryWarfasanexampleofsuccessfulurbanrevitalization.Natural Light to Basement LevelsAl Fresco DiningCaseStudyProfilesInternationalCBDRetail4 Thomas Consultants Inc.Beijing Culture CityPotsdamer Platz - B
21、erlinMixed-usemasterplannedCBDredevelopmentinmetropolitanBerlinacross150acres.Onsiteusesinclude:205,000m2office;70,000m2residential;820hotelsrooms;and117,800m2ofretailfeaturingawideassortmentofentertainmentuses.Inadditionto4,000m2ofoutdoorpublicperformancespace,entertainmentusesinclude:3Cinemas(over
22、5,000seatsandhometotheBerlinInternationalFilmFestival);2largeformattheatres(over2400seatsfeaturingBlueMangroup&internationalcircuitsandhighprofileevents);destinationnightclubprecinct;casino;artexhibitionspace;andaLegoland.Servicebyamulti-modaltransitnode,theprojectsretailofferingseesroughly28.6milli
23、onvisitorsperannum.Project Attributes & Elements of SuccessTheintegrationofvariousbuiltformscenteredaroundthehistoricPotsdamerGatecreatesapedestrianfriendlyandarchitecturallystimulatingmixed-useenvironment.Theintegrationofwelldesignedpublicspaceswiththemulti-nodaltransportationfunctionandstunningarc
24、hitecturecreatesaidealsettingforliveconcerts,exhibitions,talentsearchshows,fashionshows,seasonaleventsaswellgeneralpublicgatheringandactivity.Creatinganentertainment-orientedretailcomplexatatransitnodeisanefficientuseofurbanspaceandcancreatearealdrawforpatronsasitiseasytovisittheprojectviabus/train.
25、Thecombinationofon-siteusesensuresavibrantflowoftrafficthroughoutthedayandnight.PotsdamerPlatzisanexampleofsuccessfulregenerationofanunderutilizedurbanspace.+1 0 -1Food Court,Home Furnishings,Specialty GroceryTheatresCinemasMuseumsOutdoor EventsNight ClubsRestaurants,Fashion,ServiceFashion,WellnessA
26、rkaden ShopsSony CenterCaseStudyProfilesInternationalCBDRetail5 Thomas Consultants Inc.Beijing Culture CityDowntown Burj (near CBD) DubaiAlongDubaisCBDcorridor,DowntownBurjDubaiisamasterplannedmixed-useprojectcenteredaroundtheworldstallestskyscraper:TheBurjDubai.TheDowntownBurjDubaidevelopmentpositi
27、onsitselfas“thenewheartofthecity”.Whilemuchoftheprojectisstillunderconstruction,theprojectsretailcomponent:TheDubaiMallsitsatthebaseoftheBurjtower,isnowopenwithover340,000m2ofretail,food&beverageandentertainmentacross1,200stores.Withover30,000residentialunits&2,000hotelroomsplanned,themalldrawsitstr
28、adeareafarbeyondon-siteusergroupsandisprimarilydrivenbytourism.TheDubaiMallexpects30millionannualvisitorsinitsfirstyear.Project Attributes & Elements of SuccessFeaturingthelargestselectionofInternationalBrandsanywhereintheworld,theDubaiMallwasabletoattract165new“pilot”retailerstotheregion,amountingt
29、oover100,000m2ofitstotalGLA.Byvirtueoftheprojectssize,DubaiMalloffersaverystrongdistrictingandmerchandiseclustering,asopposetoamorerandomizeddistributionfoundatothercentersintheregion,inordertomakecirculationandwayfindingeasierforvisitors.Verticallyintegrateddepartmentstoresanchortheendsoftheproject
30、smainmall.Themedmerchandiseclustersdistinguishtheprojectssidemalls.Variousentertainmentanchorsdrawvisitorstothetoplevelandafood&beverageprecinct,homewaresandconveniencebringpatronsbelowground.Centeredbyamulti-storeyaquariumandGoldSoukwith220retailersDubaiMallisunparalleledintheshoppingcentreindustry
31、.OtherthanitslackofahypermarketTheDubaiMalloffersaclassicandtraditionalShoppingCentreonlybigger.CaseStudyProfilesInternationalCBDRetail6 Thomas Consultants Inc.Beijing Culture CityWest Rail Yards New YorkTheWestRailYardsprojectisajointpartnershipdevelopmentbetweenRelatedandGoldmanSachsabovetheMTAsWe
32、stRailYardsinNewYork.Estimatedtocost$15Billion,itisthelargestplanneddevelopmentintheU.S.Otherthanthesizeoftheretailcomponent,currentlyslatedfor100,000m2,plansarenotyetexplicit.Inadditiontoitsretailcomponents,theWestRailYardsisa26acreprojectscheduledtofeature:o510,000m2ofofficespaceo492,000m2ofreside
33、ntialspaceincluding5,000residentialunitsofwhichroughly2,000areslatedforaffordablerentalhousing.oAsignaturehotelo15acresofpublicspaceincluding9acreparkoAnewculturalfacilityo11,000m2PS/ISschooloOthercommunityandpublicamenitiesArchitecturalanddesignelementstoinclude:oWorld-classarchitecture,designandpu
34、blicspacesinamixed-usesetting.oPreservationoftheHighLine(elevatedrailpark)withconnectiontosite.oIconicnewwaterfrontbridgetoHudsonRiverPark.oEnvironmentalsustainabilitystrategy.CaseStudyProfilesInternationalCBDRetail7 Thomas Consultants Inc.Beijing Culture CityInternational CBD Summary and Key Trends
35、 Internationalmixed-useCentralBusinessDistrictsexhibitavarietyofcommonthreads,trendsandsuccessfulconceptswithimplicationsandrelevancetoBeijingCultureCenterretaildevelopmentpotential.TrendsinInternationalCBDretailinclude.1.Healthy FocusoHealth&beauty,fitnessclubs,spas,specialtygrocersandGreenfeatures
36、.2.Professional ServiceoCateringtopersonalservicesofprofessionalclasses,includingdaycare.3.24/7 Activity oWeekend&eveningactivitygeneratedbyrestaurants,nightclubs&entertainmentprecincts.Givingofficeworkersreasonstostayandoff-sitecohortsreasonstovisit.4.Merchandise DistrictingoCateringtoconvenienceon
37、-the-goandconnectivityacrosslargesites.5.Discerning Consumer TastesoLuxuryfashionbrandprecinctsandhigherenddepartmentstores.6.Vertically Integrated AnchorsoVerticallyintegratedkeytenantsnotonlyaidindrawingofficeworkersdownintoretail,theyincreaseabilityforstorefrontage(andthusrents)inkeyexposureareas
38、.7.“Pilot” RetailersoRetailersnewtoaregionareattractedtothehighvisibilitytheyreceiveinCBDs.8.Public Space IntegrationoCBDretailisoftencombinedwithstrongarchitectonics,parksandplazas.9.High Arts & CultureoRetailIntegrationwithpublicart,galleries,performancetheatresandmuseums.10.International FlavoroI
39、nternationalbrands,internationalcuisineandinternationalarts&culturecombineforasuccessfulretailofferingatanInternationalCBD.CaseStudyProfilesInternationalCBDRetail8 Thomas Consultants Inc.Beijing Culture City4) Roppongi Hills Tokyo9) Mega Box Hong Kong6) Lifehub Daning Shanghai2) Lalaport Tokyo3) Mix
40、C ShengzhenICSC Design Award5) Namba Park OsakaICSC Design Award8) Langham Place Hong KongICSC Design AwardRetailTrendsAsiaAsian Retail Trends: 2000-2007Overthepastdecade,retailcentersacrossAsiahavebeenadvancingintermsofdesignsophistication,mixed-usefunctionintegrationandoffering.WhilemanyAsiannatio
41、nshaveboastedsomeofthemostadvancedshoppingcentredevelopmentsworldwide*,JapanandChinahavehistoricallyleadtheway.1) Canal City FukuokaICSC Design AwardJapans Retail EvolutionChinas Retail Evolution1245*Singaporehashadastronghistoryismodernretaildevelopment(eg.OrchardRoad),butmuchofitssupplywasbuiltint
42、he70s,80s&90s.Taiwan(eg.DreamMall)Thailand(eg.SiamParagon),Indonesia(eg.GrandShoppingTown)&thePhilippines(eg.Bonifacio)alsofeaturesnumerousmodernmalldevelopments.9638Featuresshoppertainment1220002001200220032004200520062007346895710710) Elements Hong KongThemeddistrictswithvaluecomponentUniquemodern
43、experience,publicspaces&merchandiseofferingappealingtoalllifestylesMixed-usesandpublicgatheringamenitiespromotecommunityUniquedesignexperienceandluxurybrandsIntegratesgreenexperiencewithgardensforrelaxationFamilyentertainmentistheanchorValueisthedestinationappeal“LuxuryFlagshipMall”ICSC Design Award
44、ULI Award for Excellence7) Omotesando Hills TokyoICSC Design AwardULI Award for ExcellenceNextGenerationUndergroundRetailCasinoResortRetail12) The Grand Canal Shoppes MacauGreeningretailthroughsustainabledesign11) Urban Dock Toyosu11 121011129 Thomas Consultants Inc.Beijing Culture CityAsian Retail
45、Trends: 2008 & BeyondKeyAsianShoppingCentredeliveriesin2008wereagaindominatedbyMainlandChinainpreparationforthe2008BeijingOlympics,withSolana,ThePlaceandSantilunVillageleadingtheway.Macaualsowitnessedtwoshoppingcentredeliveriesin08,characterizedbythemed,luxuryresortretail.ProjectsinSingapore&SongdoI
46、BDIncheonsignifykeyAsianretaildevelopmenttrendsthrough2010.Latest Asian Retail TrendsBeijingCulture Center123Themeddistrictswithvaluecomponent4200820082008KoreasfirsttrueInternationalStylesuperregionalshoppingcentreGreendesign,doubleheightluxuryflagshipsandterraceddiningNorthAmericanLifestyleVillage
47、inAsiaNextgenerationplacemakingdigitalexperienceLuxurycasinothemedretail200856872009Casino,convention&edutainmentanchoredretail.200920102010WaterfrontresortdestinationretailSentosa Festive Walk SingaporeMarina Bay Shoppes SingaporeShoppes at Four Seasons MacauSantilun Village BeijingThe Place Beijin
48、gSolana BeijingIon Orchard SingaporeSomerset SingaporeOrchard Central SingaporeOrchard Road SingaporeSongdo IBD Incheon12345678RetailTrendsAsia10 Thomas Consultants Inc.Beijing Culture CityAsian Retail Summary and Key TrendsOverthelastdecade,Asianretailcentreshaveevolvedthroughmeetingthedemandsofinc
49、reasinglydiscerningcustomersandprescriptivetenants.Asiascompetitiveretaillandscapecontinuesinleadingtheworldinretaildevelopmentproductandsophistication,asdevelopersutilizethelatesttrendsandprinciplestofichetheirnicheandstayahead.Thefollowingare10trendsinAsianretail:1.Double Volume High Ceiling Store
50、soKeytenantswantspacethatoffersagreatdealofheightandpresence(300m2).2.Health & BeautyoAdvancedproductsandtecheg.IonOrchardwillfeaturea1,500m2“BeautyHall”.3.Underground Retail oIncreasinglandcostsspurneedforeffectiveundergroundretaileg.OmotesandoHills.4.Terraced Dining PrecinctsoUtilizingviewsandpeop
51、le-watchingforF&Bestablishmentsplannedinmanyprojects.5.Unique Branding, Signage, Facades & Lighting TechniquesoIncreasesintechnologyandlowerpriceswillcontinuetoimprovesignagetechniques.6.Casino AnchorsoCasinoenvironmentscreatetheexcitementandbuzzthatdrivessuccessfulretail.7.Outdoor EnvironmentsoOutd
52、oorShoppingenvironmentsandexteriorfacades/entriesonenclosedcentres.8.Green DesignoAdvancesingreentech.willcontinuetogiveaddedcommunitybuy-inandsavings.9.Natural LightoBringinginnaturallightincreasesenergyefficiency&createsmorepleasantsettings.10.Architectural Continuity and Points of Differentiation
53、 oIconicarchitecture/landscapedesign/faadetreatmententicesprospectivetenantsandcustomers.RetailTrendsAsia11 Thomas Consultants Inc.Beijing Culture City1) Auto Forum Caf, with Auto Beauty Parlor RetailAnchorConceptsmodern hi-tech entertaining luxury experience unique flagship automotive premier urban
54、 brands sophisticated buying experience dynamic forum showroom caf upscale Events grand Social integrated“Flagship Automotive Experience”LuxuryAutomotiveBrandShowcaseIntegratedCaf&RestaurantsAutoBeautyParloravailabletoshoppersandofficeworkersThePremierAutomotiveExhibitLuxuriousShowroomsHi-TechDesign
55、HipSocialScene“RedCarpet”LaunchEventsRetail Trends & Sample CasesIncreasinglypopularinAsianmarketslikeShanghai&Tokyo,theAutoForumCafutilizesthestrengthofautomobilebrandsinaclassyway.BarvikhaLuxuryVillageinMoscowfeaturesastate-of-the-artAutoBeautyParlorwhilepeopleshop.Merchandise District Compatibili
56、tyTheAutoForumCafconceptiscompatiblewithvirtuallyallmerchandisetypes.Thekeydistrictingimplicationsfortheconceptisplacementinanareawithstrongvisibilityandexposuretosignageandbranding.12 Thomas Consultants Inc.Beijing Culture City“World Class Casino with Dynamic Event & Celebration Plaza”fun passion e
57、xciting risk night presentation lights energy celebration risk roof downtown gathering spot premier highlights Beijing action plaza central show open Changing h e a r t dynamic B e i j i n g n w o r l d c l a s s2) Casino with Festival Activity Plaza GrandEntry“HighRoller”ClienteleRepCarpetValetServ
58、icesVIPRoomsCorporateEvents&SpecialCelebrationsClassyDcorRetail Trends & Sample CasesIncreasinglythroughoutAsia,casinointegratedretail(e.g.Macau&Singapore)isbecomingaveryprevailingtrend.JapanevenhasitsfirstCasinodevelopmentsontheplanningtable.LasVegashasturnedthenaturalsynergyofretailandcasinointoth
59、emostsuccessfulmallsintheU.S.ThePotsdamerPlatzCBDfeaturesapresentationplazaandcasino.Merchandise District CompatibilityHighendflagshipluxuryfashionanddestinationF&BflourishwhenpositionednexttoaWorldClasscasino.RetailAnchorConcepts13 Thomas Consultants Inc.Beijing Culture City“Entertainment District
60、Anchored by 5D Cinema”virtual entertaining famous digital show presentation lasers community laughter imagination thrill escape luxury cinema festival going-out journey action friends joy f a n t a s y w o n d e r f a s t p a c e a c t i o n p a c k e d s t a r s a c c e s s i b l e3) Entertainment
61、District with 5-D Cinema Experience MoviePremiersInternationalFilmFestivalHeadquartersEntertainmentZoneDinner&aMovieLuxuryVIPCinema5DCinemaExperienceRetail Trends & Sample CasesCinemaisaclassicformofentertainmentfoundatmostretailcentres.Ratherthansimplyofferingasimplecinemahowever,leadingprojectshav
62、epushedtheenvelopeintermsofdesignintegration,inclusionofspecialeventsandstayingabreastofthelatesttechnology.5-DCinemaisseentobeagrowingsectorinFilmentertainment.Audiencemembersbecomemoreinvolvedintheshowas3-Dcinemaiscomplimentedbyanimatedseatsandenvironmentalstimulationsuchawind,fireandwater.Merchan
63、dise District CompatibilityCinemamakesforalogicalanchortoalargerentertainmentdistrict.Food&beverage,childrensclothingandtoys,booksandmultimedia,electronics,sportinggoodsandspecialtyretailallhavecompatibilitieswithcinema.RetailAnchorConcepts14 Thomas Consultants Inc.Beijing Culture City“Next Generati
64、on Gentlemans Club”luxury elegance exclusive entertain presentations social iconic business destination class virtual meeting room personal services premier services Heli-Pad private s t y l e d o w n t o w n h e a l t h & f i t n e s s h i g h l e v e l f a c i l i t i e s V I P4) Gentlemens Club w
65、ith Virtual Meeting Lounge BusinessServicesNextGeneration“Telepresence”or“VirtualMeetings”VirtualmeetingsloungeHealth&FitnessPrivateFacilitiesVirtualMeetingRoomHeli-PadRetail Trends & Sample CasesIncreasinglyconcernedabouttheirhealthandwellbeingprofessionalmenenjoytheamenitiesofafullserviceluxurygym
66、/spaandrelatedretailproductsandservices.Telepresenceinarapidlyexpandingtechnologythatwilllikelysee3dimensionalmeetingcapabilitiesinthenearfutureperfectforbusinessmeetings,orevenconnectingwithlovedones.Merchandise District CompatibilityPersonalServices,SportingGoods,Health&Beauty,Food&Beverage&Fashio
67、n.RetailAnchorConcepts15 Thomas Consultants Inc.Beijing Culture City“Iconic Ride in the Sky”enjoyable breath-taking exciting champagne night starchefs like a bird iconic landmark gourmet cuisine magical high above the sky music ensemble highlights Han River Renaissance action global destination cent
68、ral open celebrate5) Iconic Ferris Wheel / Amusement Ride / Dining in the Sky BigWheel/FerrisWheelDiningintheSkyLandmarkAttractionMeetingintheSkyEntertainmentintheSkyMarriageintheSkyCorporateEventTourismIconicAmusementRideCreatinga“Dining/EntertainmentintheSky”FerrisWheelforsomeofthecabinsDinnerofal
69、ifetimeRetail Trends & Sample CasesTheLondonEye(MillenniumWheel)ataheightof135meters(443ft)witnessesanestimated5.5millionannualtourists.DinnerintheSkyisaconceptthatnowoperatesinovertwentycountriesaroundtheworldthatisyettohitAsia.Popularforcorporateeventandmeetingscelebrationdinnersareoftenaccompanie
70、dbymusicensemblesandplentyofchampagne.Merchandise District CompatibilityFood&Beverage,EntertainmentandLuxuryComparison.RetailAnchorConcepts16 Thomas Consultants Inc.Beijing Culture City“Indoor 3D Theme Park”Space travel energizing cool advanced new family fun out-of-body fantasy virtual once-in-a-li
71、fetime compete exciting brand-experience highlights Unique action dream One-of-a - k i n d d i s c o v e r c h a o s a d r e n a l i n e d e s t i n a t i o n b i r t h d a y s6) Indoor 3-D Theme Park with Space Training 3DamusementridesSpacetrainingandskydivingTakingvirtualrealitytoanotherlevelUsin
72、gthelatesttechnologyOut-of-bodyexperiencesFunforthewholefamilyThemedrides,brandedexperienceRetail Trends & Sample CasesClassicindoorthemeparkstypicallyinvolvemini-sizedrollercoasters,bumperboats/carsandvariousotherclassicrides.Newerindoorthemeparksaremorevirtualinnature.OnesuchexampleistheSegaWorldT
73、hemeparksuchasatTheDubaiMall(7,060m2).Thispopulardrawexpectsroughlya1,000,000visitorsperyeardependingonthemarketWhiletheoldthemeparksputtheride“machine”incontrolthemorevirtualparksputtheindividualinmorecontrol.FuturethemeparkswilllikelyseeacontinuationofandstrengtheningofthistrendMerchandise Distric
74、t CompatibilityFood&Beverage,Apparel,Electronics,Toys&Hobbies,SpecialtyRetailRetailAnchorConcepts17 Thomas Consultants Inc.Beijing Culture City“Flagship High Street Fashion Show”luxury exclusive fashion high street global brands showcase fashion runway designer exclusive brands beauty elegance fashi
75、on show capital shopping retail haute couture hot latest apparel sophistication elegance Sex Appeal design7) International Luxury Flagship Precinct with Fashion Show Boardwalk FlagshipLuxuryBrandsExclusiveDesignersRegularFashionShowsFashionRunwayHauteCoutureExperienceBecomingtheFashionCapitalRetail
76、Trends & Sample CasesInternationalluxuryretailhasflourishedthroughoutAsianoverthepastdecade.Insearchoflargerformatstorestogiveaddedexposuretotheirlabels,luxuryretailersareamongsomeofthemostactiveInternationalretailers.IonOrchardinSingapore,settoopenin2010,recentlysecured6GlobalFashionSuperbrandFlags
77、hipsside-by-side:Cartier,ChristianDior,Dolce&Gabbana,GiorgioArmani;LouisVuittonandPradacomprisingatotalof5,000m2.Merchandise District CompatibilityLuxuryfashionitselfcomprisesmanycomparisonretailsubcategories:Apparel;Footwear,Luggage&Accessories;Health&Beauty;Jewelry;HomeAccessoriesandSpecialtyRetai
78、l.LuxuryisalsoverycompatiblewithspecialtycafesandF&B.RetailAnchorConcepts18 Thomas Consultants Inc.Beijing Culture City“International Culinary Experience”staples sumptuous cooking competition learning entertaining tasty experimentation destination aromas star chefs international cuisines history of
79、chocolate spices delicacies healthy cuisine indigenous fair stylish organic essential show love food8) International Food & Beverage Precinct with Museum, Specialty Grocery & Demonstration Kitchens InternationalFoodMuseumCulinaryHistoryDestinationInternationalRestaurantPrecinctCookingClasses&Seminar
80、sDemonstrationKitchensCulturalFoodExperienceCookingExhibitionsInternationalChefExpoChefandCulinaryEducationalFacilitySpecialtyGroceryRetail Trends & Sample CasesGlobalcuisineandinternationallyacclaimedchefandrestaurantsareagrowingtrendinInternationalCBDs.ChefGordonRamseyandIronChefsacrosstheglobeare
81、openingsignaturerestaurantsfordiscerningbusinessclientele.Theopeningofthe1,000seatPacificOrientalDestinationrestaurantinCanaryWharfandnumerousrestaurantsinElementsareexamplesofthistrend.Merchandise District CompatibilityFoodandBeverageandSpecialtyGroceryRetailAnchorConcepts19 Thomas Consultants Inc.
82、Beijing Culture City“Next Generation Daycare & Early Childhood Entertainment”entertainment family educational children learning experiences interactive engaging imagination modern unique hands on interesting action real life fun destination excitement stimulating destination unique learning fun imag
83、ination FamilyEntertainmentEarlyChildhoodEntertainmentAdultRolePlayInteractiveLearningExperienceEngagingandEducationalEducationalDayCareRetail Trends & Sample CasesOfthemanyexamplesofthe“adultroleplayconcept,Kidzaniaiscurrentlyconsideredoneofthemostsuccessful,withrecentopeningsinJapan.Operatinginnum
84、erousoterhcountries,Kidzaniaachievesanestimated750,000visitorsperyearwithanannualrevenueof$15Million.Atanaveragefootprintof4,000m2performanceisaround3,750perm2.Merchandise District CompatibilityChildrensApparelandvariousComparisonmerchandisetypes:Toys&Hobbies;Books&Multimedia;Maternitywearandaccesso
85、ries;Specialty(e.g.PetStores)alsootherformsofEntertainment.9) Kidzania / Kidtropolis / Wannado City / Daycare RetailAnchorConcepts20 Thomas Consultants Inc.Beijing Culture City“Evening Entertainment”iconic global city bright lights celebration visibility laser lights symbolism wow factor outdoor con
86、certs headliners water fountains fire international competitions magic r e a l i s m f u n b r a n d i n g r ive r fr o nt e n e r g y o u t o f t h i s w o r l dOutdoorCelebrationSpotsLaserLightShowsCelebrationofArt&CultureSymbolicArchitectureSignatureFountainShowBigScreenLCDPanelsElectronicNightSh
87、owsOutdoorConcertsRetail Trends & Sample CasesShanghai&HongKongbothfeaturesignaturelaserlightshowsintheevening.Showsnotonlyactasaeveningdrawon-sitebuttheyactinincreasingwiderexposureandmarketingcapabilities.Withahighdemandforlaserlight,fire,fireworkandwatershows,technologycontinuestoimprovethatpoten
88、tialandreducethecostofthisproduct.Merchandise District CompatibilityWhileFood&BeverageandEntertainmentarethemselvestheprimaryactivitiesforeveningretailvisitors,manyvisitorsmayplantospendanafternoonshoppingbeforestayingforadinnerandashowfreeshowsgeneratestrongvisitationsnumbers(millionsperannum).10)
89、Laser Light / Water Canon / Fire Waterfront Show RetailAnchorConcepts21 Thomas Consultants Inc.Beijing Culture City“Internationally Acclaimed Performances”entertainment theatre stage show live experience performances Opera cultural musicals concerts sophisticated concerts experience nightlife Broadw
90、ay arts inspirational live music magical11) Performance Theatre / Opera International Circuit ConcertsandMusicalPerformancesClassicOperaBroadwayMusicalsSymphonicOrchestrasCirquedeSoleilBlueManGroupRetail Trends & Sample CasesWhilemanytraditionalmallsfeaturepopularLowbrowarts&culture(i.e.notasrefined
91、)CBDssuchasPotsdamerPlatzofferacombinationofpopularaswellashighculture,typicallypatronizedbywealthierindividualswithhighereducation.CirqueduSoleilcanaccommodateapproximately2,500spectatorspershow.Performances&MusicalssuchasPhantomoftheOpera,Rent&Chicagohavebeenadaptedandperformedintheatresseating1,1
92、00to1,500people.Dependingonthesizeofthefacility,performancevenuescangeneratebetween250,000toover1millionvisitorsperannum.Merchandise District CompatibilityFoodandBeverage;Entertainment;Fashion;Specialty.RetailAnchorConcepts22 Thomas Consultants Inc.Beijing Culture City“Urban Beach Promenade”enjoyabl
93、e entertaining exciting riverside urban park community destination iconic landmark riverfront scenic beachfront gathering spot recreational highlights Healthy action pedestrian rollerblading exercise show open contemplation peaceful12) Urban Beach with Integrated Roller Circuit RiversideParkUrbanBea
94、chfrontPublicAccessibilityRestaurantWaterfrontDinningCommunityDestinationRecreationalOpenSpaceWaterfrontBoardwalkRollerSkating/BladingAnimatedWaterfrontHighTrafficLocationRetail Trends & Sample CasesConnectingwiththewaterfrontisachallengingaspectofmanymasterplannedprojects.Onecommonthreadofsuccessfu
95、lexamplesistheabilityforthepublictoaccessthewaterfrontandthepresenceofamultitudeofactivitiesalongthewater.Merchandise District CompatibilityFood&Beverage;SportingGoods;FashionAccessories;PortableElectronics;Specialty&Convenience.RetailAnchorConcepts23 Thomas Consultants Inc.Beijing Culture City“Educ
96、ational Experience”enjoyment museum exciting exhibitions science galleries interesting community engagement presentations children fairs world action interactive programs family imagination unique discovery educational experience 13) Science World Educational & Interactive Experience InteractiveMuse
97、umScienceWorldEducationalexperienceChildrensEntertainmentRetail Trends & Sample CasesEdutainmentFacilitiescatertoabroaddemographic.Whiletypicallytargetedtochildrenbelowtheageto13,manycentresareintegratedchildrensedutainmentwithadultscience-basededutainment,suchasBodyWorldsexhibits(seenbymorethan25mi
98、llionvisitorsin45countriesaroundtheworld).VancouversTelusScienceWorldhasanestimated500,000visitorsannually&SydneysPowerhouse,hasanestimated800,000visitorsannually.SonysExploratoriumasmalleredutainmentcomplexat1,400m2withnumerouscasessees150,000visitorsperannumNextGenerationedutainmentfacilitiesunder
99、constructionincludeMarinaBayinSingapore.Merchandise District CompatibilityFood&Beverage;Toys&Hobbies;Books&Multimedia;PortableElectronics;SpecialtyRetailRetailAnchorConcepts24 Thomas Consultants Inc.Beijing Culture City“Premier Waterfront Dining Destination”fun engaging exciting fine dining sophisti
100、cation exclusive entertaining waterfront destination experience exclusive gathering spot premier hotspot style vibrant restaurants c e n t r a l f a s h i o n a b l e r e v i t a l i z e d a c t i v e e n e r g e t i c14) Waterfront Dining Precinct by Day, Night Club District by Night WaterfrontDest
101、inationFineDinningExperienceRestaurantsNightclubsPremierEntertainmentHotspotAftermealstrollsRetail Trends & Sample CasesWaterfrontDiningisaglobaltrendinfluencingwaterfrontdevelopmentinallpartsoftheglobe.Waterfrontsprovidetheviewsandthepleasantatmosphere,perfectforbotharelaxedaswellasenergeticdininga
102、tmosphere.DocklandsCBDinMelbourneisastrongexampleofaconcentratedandsuccessfulretailandwaterfrontintegration.Merchandise District CompatibilityEntertainmentandFlagshipApparelShoppingRetailAnchorConcepts25 Thomas Consultants Inc.Beijing Culture City“Exclusive Womens Beauty Hall”Beauty sensuous lavish
103、luxury aroma unique pamper sophisticated floral peace brands healthy gorgeous experience youthfulness yoga meditation caf upscale Social relaxation cosmetics Pilates young again beauty before age15) Womens Luxury Beauty Hall Personal Services Health&BeautyState-of-the-ArtCosmeticsLuxuryPersonalServi
104、cesSpaRelaxationPamperingtheBody&SoulRetail Trends & Sample CasesCosmeticsandHealth&BeautysectorsareafastgrowingretailindustryacrossAsianwithsomeofthelargestannualgrowthinretailspendingallocation.ElementsMallinKowloonandDubaiMallbothfeatureHealth&Beautylevels,at4.5%and4.6%respectfully,thataremuchhig
105、herthantraditionalmalls.IonOrchard,settoopenin2009-2010,willtofeaturea1,500m2BeautyHallcateringtothisgrowingtrend.Spasarealsoarapidlyexpandingindustryacrosstheglobe.IntegratingSpaandotherluxurypersonalserviceswithawideHealth&Beautymerchandisecreatesanall-in-oneBeautyDestination.Merchandise District CompatibilityWomensFashion&Apparel;Footwear,Handbags&Accessories;Cafes.RetailAnchorConcepts26
