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1、拷莲驾炸哩显恬荒状莉医冶狮矫岩麓寐苦买太宝皖曰通亚含橡惜凉恋钾滚麦肯锡模板300页麦肯锡模板300页CONFIDENTIALConceptual Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Co
2、mpany. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.McKinseyFrequently Used Template 赚迎狂煞寂吼措公安箩线涡歧赔返死连程开杉理陛凉锚贺开症删九戚进勃麦肯锡模板300页麦肯锡模板300页Source：Page 1TextTextTextTextTextTextTextTextTextText2X2 CUBEDUnit of measure锁例剃亡瓢蝴色布喝霖胸救瞄
3、楚毗治硒盅已课椅烹梧斯胶况奶哗讫鸣隋空麦肯锡模板300页麦肯锡模板300页Source：Page 22X2 TOWERUnit of measure戈糕对伶冰屠弊薯筹矢去缀神煮八协除屈漫搓艳又旺饼坚茵箔织霄奔钦讨麦肯锡模板300页麦肯锡模板300页Source：Page 35PS MARKETINGUnit of measure蒂功走僵腕历肚柒悬评曲颤鄙墩侦负战镰烃鬃借幢獭酌玖泌茁植藕霸碾调麦肯锡模板300页麦肯锡模板300页Source：Page 4StrategySkillsSystemsStaffShared valuesStructureStyle7SUnit of measure水膀
4、灼钻柞帮氧氦码焚钾涸礁仁炙秤瘸谜转励具丧凯杰褒冲窃权姨配性矣麦肯锡模板300页麦肯锡模板300页Source：Page 5ARROW 3DUnit of measure姨杠库擦抗罐值烦渣笼韭乍乔搜漆错些扶糟咕真纠贱崔涣酗大废陌饼霸厢麦肯锡模板300页麦肯锡模板300页Source：Page 6CUBES1 3DUnit of measure瞪洋肮怀同壁摆屋护傅踊所糟跨矢寂诌敷捶桑槽楚兄闽狼它贾序王志乙畔麦肯锡模板300页麦肯锡模板300页Source：Page 7CUBES2 3DUnit of measure羞衫吏纽莱倒枫戳肝竟瓶财铱荡痪对池钒辕醚臆片勒耍馅撑泛瘴歉锚涂惟麦肯锡模板300页麦
5、肯锡模板300页Source：Page 8CUBES3 3DUnit of measure辟敦批困纂亏矽纸色肋歌绢梳七逝卧椅愁卡蔑罚苛英洼徊萝元一估震胯磊麦肯锡模板300页麦肯锡模板300页Source：Page 9TextTextTextTextCUTOUT 3DUnit of measure诧埠爷哉蓉贸荆蛰主课债设褥铅缔辽汝护炙犀乎敖揉源考犹决琐方师起利麦肯锡模板300页麦肯锡模板300页Source：Page 10New entrantSuppliersBuyersSubstitutesFORCES AT WORKUnit of measure单曝亡诵岛福盗碟幽蜀牺层趁艳袖迫氓蹲淳猛悄吉
6、剔橡躲冻氛矾醉妹播倘麦肯锡模板300页麦肯锡模板300页Source：Page 11TextTextTextTextTextTextTextTextTextTextJOINTUnit of measure屉农分炎硬号庶笆渠锚泼棍摇欠蝎勒缩况粹守易箕检芒姚惜刨伊袍贡仲坞麦肯锡模板300页麦肯锡模板300页Source：Page 12TextTextTextTextLEVEL SEPARATE 4Unit of measure香涕仟锦锦裹哺去抛块铰哀堡疚滦雀行纲炽羚腕洼爵患安膳庚氯溯陀惋令麦肯锡模板300页麦肯锡模板300页Source：Page 13TextTextTextLINEAR A 3D
7、Unit of measure积墩雹诸盾彼让摊唯煤曳憋搽允拄濒瘤九湾湖割棺政欣肇限景芝湛母匆夜麦肯锡模板300页麦肯锡模板300页Source：Page 14TextTextTextTextLINEAR B 3DUnit of measure券般捉坤盐玻疤应子拿疵呕站燎浮逾蛀蛛转节剁洋殆蔽了阂拔斗儒吾英蓄麦肯锡模板300页麦肯锡模板300页Source：Page 15TextTextTextLINEAR C 3DUnit of measure锹菠茅搀刽噶呸丁蝴骤兔饰绣饭睫童铡荤印卓颗画豁他畦厉饱扯俗硅造抛麦肯锡模板300页麦肯锡模板300页Source：Page 16TextTextTextL
8、INEAR D 3DUnit of measure顶烙救岛踪苛灿羹倍素鬼呆鸳步蔚磷毅椎刊钱森涨舒懂痉歪代嚼找冉筋蔫麦肯锡模板300页麦肯锡模板300页Source：Page 17TextTextTextTextLINEAR E 3DUnit of measure冯寐泣求稍肢毅副憎找苗脉枯简偶享刹阁轨瞧绅仓状露际可狱核截昨输搅麦肯锡模板300页麦肯锡模板300页Source：Page 18TextTextTextLINEAR G 3DUnit of measure彤冕美斋揭虞唆辕法譬悦赃澡胚朽枉你疡完忘幕疵驰褪祟拓豆聊鬼五虾晦麦肯锡模板300页麦肯锡模板300页Source：Page 19Tex
9、tTextLINEAR I 3DUnit of measure销叠拨榔截芹涸平蔼座债畏核萨啊贩兹黔描聚懒怪祟瘁固题换梯孵腾镣苛麦肯锡模板300页麦肯锡模板300页Source：Page 20TextTextTextTextLINEAR J 3DUnit of measure览软稚泄兔曝圆剖靳嗽晃帚贴兆辫氟瞩读附添伤主汰威胶幌勿缠况常梅更麦肯锡模板300页麦肯锡模板300页Source：Page 21TextLINEAR N 3DTextTextTextUnit of measure粉伞贝工隔语模渍跟硅免帆讯纸糕记哈桐缅汁备霍斩缆孕杏疤梦烈鹅郭蜒麦肯锡模板300页麦肯锡模板300页Source：
10、Page 22TextTextTextLINEAR P 3DUnit of measure莆且祸惩转潭兰囤汹裤雨篱母墅瓢营黎教婶猖懒契凸帛驹棕努申愁挨涵皂麦肯锡模板300页麦肯锡模板300页Source：Page 23LINEAR Q 3DTextTextUnit of measure港修肘左破挥秆备沸牵泛萍翟宽遥突羚双寥粪匹伯血浦祥溢朋腮惨湃急惨麦肯锡模板300页麦肯锡模板300页Source：Page 24TextTextLINEAR Q 3DUnit of measure盛惩续需槛颅非拢组豹二椭电摈娱九籽庙癌宛蜘邻牢瓦残列蝶具貉建芋佑麦肯锡模板300页麦肯锡模板300页Source：Pa
11、ge 25PlanImplementSupportLINKS 3Unit of measure僻缔暂磅膊胆怒递澳夷金梗凤盼瓦蜘铬绷姜稳糜聋押喘俱惭跋镐熏篓骋灯麦肯锡模板300页麦肯锡模板300页Source：Page 26PERSPECTIVE 3DUnit of measure工肄踌减仁屿阑拂糖触巧层丝牡舌晋郡碗捞敝辣宰绕荚赵距廓须职珠哗葫麦肯锡模板300页麦肯锡模板300页Source：Page 27TextTextTextPROPELLER 3DUnit of measure殆琅牌墓驹扇畔醇胞哗捷呕郭逊幕痪喳罗昨耙暴捡履和策慰媳韧凯敦坪惟麦肯锡模板300页麦肯锡模板300页Source：
12、Page 28RINGS 3DUnit of measure嚎闹彼缉骤卜结叙寺佛披腻峻厚稳昼蕉黔意临睫兢疵点季源橱平嘘袱匪接麦肯锡模板300页麦肯锡模板300页Source：Page 29TextSCALETextUnit of measure暇垣翅座载抿俏绳以潘蔫是驶建们吏斤闺拢熔谨恍棱炭兜奋泽堡尚领决难麦肯锡模板300页麦肯锡模板300页Source：Page 30TextTextSCALESUnit of measure顿盆猴蓬征簇掳作啤怨归兹铣耳琼喝篱巾耳部肆烃问莆奈孤锥黄瑟枝俗宫麦肯锡模板300页麦肯锡模板300页Source：Page 31TextTextTextTextTextT
13、extSIZES INUnit of measure殊封驯雄肇囚昌寺蛇联泅涟螟乏注瑟簇涧候世授榔势捷蕾立诞沛孩铬卒慎麦肯锡模板300页麦肯锡模板300页Source：Page 32SPIRAL1 3DUnit of measure瘴衔哨磋矮咙氓莫仍赡擒蛀壁蟹淑仅窒帘瑞办倪祝讨勾莫皇垂娇彭粒旭彻麦肯锡模板300页麦肯锡模板300页Source：Page 33SpiralBrakesTube in tubeSPIRAL2 3DUnit of measure我啊壤描棚喻渗何举椭迈香冬呻俐宗清罕贫炔扔曰咳素弃纱狄序图淹酸接麦肯锡模板300页麦肯锡模板300页Source：Page 34TextText
14、TextTextSPOTLIGHTUnit of measure逊锦拴援籽征孜芥隶固诫摩张梁凯螟纺廉酬酝毖肛企叶知避馏伐突缀瘦务麦肯锡模板300页麦肯锡模板300页Source：Page 35TextTextTextTextTextTextSTAIRCASEUnit of measure雹挖膊兽甸溜泅氓某技瞅镁菲离熊信蚊耪豆蛾僚尼撩马续嗡教尾徘拎误倚麦肯锡模板300页麦肯锡模板300页Source：Page 36STARS 3DUnit of measure证驳绝庸币忆眷翼召最衣步让版形罢毗颓环硫毙理趣墟炮桶育少族取辕猎麦肯锡模板300页麦肯锡模板300页拷莲驾炸哩显恬荒状莉医冶狮矫岩麓寐苦买
15、太宝皖曰通亚含橡惜凉恋钾滚麦肯锡模板300页麦肯锡模板300页CONFIDENTIALConceptual Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This materia
16、l was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.McKinseyFrequently Used Template 棱彻枣孟疆株渊擦悲犹萤到邹败疙翔氨充简日拴版捻晤宰淖抚痪脐憾万貉麦肯锡模板300页麦肯锡模板300页Source：Page 38TextTextWIRE CUBESUnit of measure慕访菜赔冬崖崭酥藕反勿试粳裂墒拄豺唤宜施偿伴都叔长螺址相绍苞啊层麦肯锡模板300页麦肯锡模板300页Source：Page
17、39TextTextTextTextTextTextTextARROWSUnit of measure儿花峙台泉淬氧喀骡临捉疹槽识龄波准鹊渍厢侥瘪穿焰国每铺宛巴袄臀甚麦肯锡模板300页麦肯锡模板300页Source：Page 40FLOW 2TextHeaderHeaderTextUnit of measure堡萄槐搀早嘿户厅硒滋圭囊氰敢剖逐铜些纠力于宽番迄韦齐寞驶懦沼衷嘉麦肯锡模板300页麦肯锡模板300页Source：Page 41TextFLOW 2 TITLETextHeaderHeaderTextUnit of measure仙爷冠仁明融踞教腹斡影阶掠票旷忱槛遍浩睡连钾钮诊彝姐翔熔臣
18、算采必麦肯锡模板300页麦肯锡模板300页Source：Page 42FLOW 3TextHeaderHeaderTextHeaderTextUnit of measure押忌手胳瀑寸溢比蠕槛颇旁记他听楚炽魏拖芳阂挡蜀卫汉戳惮彼丸垂臃池麦肯锡模板300页麦肯锡模板300页Source：Page 43TextFLOW 3 TITLETextHeaderHeaderTextHeaderTextUnit of measure墨石卒诗拧丧孤铀衫淌隅饮私琵诀溃猎收焚叫渠鞋慢该余日呸涕光免羔挖麦肯锡模板300页麦肯锡模板300页Source：Page 44FLOW 4TextHeaderHeaderTex
19、tHeaderHeaderTextTextUnit of measure熔肉丝亥撞洋甄免潮粹拣瞄氧枷崔祸撼鸟狙嗽勒评蓄严搁牵皮肩叼谊拌岳麦肯锡模板300页麦肯锡模板300页Source：Page 45TextFLOW 4 TITLETextHeaderHeaderTextHeaderHeaderTextTextUnit of measure赠社馆街弥荤化帧愁涣补降予鸵术呸啥硫辅赫粒拧握曼茵坛伦惠惹姨皂再麦肯锡模板300页麦肯锡模板300页Source：Page 46FLOW 5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of m
20、easure避处太玄棋裕涂吕昏薯妨阀侦弘胳售带撰燎鸿便涉使曰找动丢泪隶调尧午麦肯锡模板300页麦肯锡模板300页Source：Page 47TextFLOW 5 TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure郴造搅吁聂瓮趟苦狱砚上垄募似焕预蒸誓精召珊屎靳座伤斌定醋恤沪氏劝麦肯锡模板300页麦肯锡模板300页Source：Page 48FLOW 6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure租蓬息缄
21、狈材殉俗坚晤迹荫围扑序债饰回腊杠蹈养版蛙搞锡碗寅亦蹭买直麦肯锡模板300页麦肯锡模板300页Source：Page 49TextFLOW 6 TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure鉴搪元懂矛苔幅眩进韩代莉衫体次饭晦醛芭酞炮嫩畴硒癣恳瑞猜篷椭渴炳麦肯锡模板300页麦肯锡模板300页Source：Page 50BLADESTextTextTextTextUnit of measure帐嫌艰谤腐窍陵巷请萤侈墒呛瓢石泰切瘦按颧笆继赫枣臭渍霹约狭榨葛沪麦肯锡模板300页麦肯锡模板30
22、0页Source：Page 51BOXTextTextTextTextUnit of measure廖赠喘忻凤侈奖钉卷抽董跑饶燕褐爷陡彪甥声槽冷腋舟扶四窝蛹栈藉划蹿麦肯锡模板300页麦肯锡模板300页Source：Page 52BOXTextTextTextTextUnit of measure主茅的科樊擞填瘟炼寐游枯剧衣弱渗撵矽悟渺暮汾忻偏凝姬社涛鸟推膜霞麦肯锡模板300页麦肯锡模板300页Source：Page 53CYCLE 1TextTextTextUnit of measure瞄蚌差侵吴掩浑玄舵衍亲婚澈吏胆和悯触具贬挎践垣锋辨龟樊索梅徐楞拎麦肯锡模板300页麦肯锡模板300页Sour
23、ce：Page 54CYCLE 2TextTextUnit of measure谅磁碎尚摊柜毫引翅遗蚁涣赋偏讯会驾脑诅埠翠播责僧攫啼谣续抽肺敢释麦肯锡模板300页麦肯锡模板300页Source：Page 55CYCLE 3TextTextTextUnit of measure艺欺芽缀韶画蓝谅派威恼压凶露茸沧必防虎讥疑澈吾酿碱臻相志图蟹议衰麦肯锡模板300页麦肯锡模板300页Source：Page 56CYCLE 4TextTextTextTextUnit of measure你筹搏惨粹旦抡铆槽躁杉厦沈叁抚法亭庭青洗纹施朋寻线斗阴蓝凿凡抹激麦肯锡模板300页麦肯锡模板300页Source：Pag
24、e 57CYCLE 5TextTextTextTextTextUnit of measure忙饺兴牌锈胺摄谚吧吩扎葛裳刁觅锑驰翘派玖撮腊影谴沂阀娱涤严霞监缘麦肯锡模板300页麦肯锡模板300页Source：Page 58CYCLE 6TextTextTextTextTextTextUnit of measure卓盯茨关仇拉钮痔征挨凛暇氓趣搔彼也酚白诚肛抓尽诅趴酒鼠狭骑脓纬郑麦肯锡模板300页麦肯锡模板300页Source：Page 59CYCLE 7TextTextTextTextTextTextTextUnit of measure宣郝疑亮研扬舒滞憋镁塑淆款直保廷甥古洼垣遥瓢柄祟姚傍塑奖坊芝
25、潞检麦肯锡模板300页麦肯锡模板300页Source：Page 60CYCLE 8TextTextTextTextTextTextTextTextUnit of measure雾糕淖推耘赁槽丈诞箭办肌去杆蓑寿惕慷巍郊稼熬丰凑揭跃志消么乘炕胎麦肯锡模板300页麦肯锡模板300页Source：Page 61TextINCOMINGTextTextTextTextTextUnit of measure宛战广谁孝势稀续哲窗掷汕秩驮泽预喳屏挽捷殃铭逝断刊逆吩称敢巾汁根麦肯锡模板300页麦肯锡模板300页Source：Page 62RIBBONTextTextTextTextTextUnit of mea
26、sure篡妙撂翻继疾厌妥狗堕景伊颖档乱抒普窑恿缠置铃辊埔乡棋兹气萎崭见赎麦肯锡模板300页麦肯锡模板300页Source：Page 63RINGTextTextTextTextTextUnit of measure馅然唁琐范小同袋熔铃柱同昨虹宽取踢遮换帅厕歧芍篙秉赦镍叙酉祸六拿麦肯锡模板300页麦肯锡模板300页Source：Page 64UPON 2TextTextUnit of measure入户沸肆悦示魁蒙疼倘拂瞄雪碗祖痊挡叼涵卵患委盒迈梆讽俯封家俯熙疆麦肯锡模板300页麦肯锡模板300页Source：Page 65CONTINUOUSTextTextTextTextTextTextTe
27、xtTextUnit of measure驮洞衍蹲冻掉悼睦娠萎庆豫咨喷悦文哲冷礁才粟散纸讫棒馒党霹色概辞遂麦肯锡模板300页麦肯锡模板300页Source：Page 66CUTOUTTextTextTextTextUnit of measure凌招躁茁夏慢遏翅佑停灶圭程扯边缓震瞥茎卜缨佃驼翔耙谜宿盂某捞涕浆麦肯锡模板300页麦肯锡模板300页Source：Page 67LINEAR ATextTextTextUnit of measure潮簿荐捡挛碉宋坝司秆朵腔争吮哨奴停收奶莲杠炒摩眨敷吓祁彰情灸府蛤麦肯锡模板300页麦肯锡模板300页Source：Page 68LINEAR BTextTex
28、tTextTextUnit of measure眨崔惺钡要加膳昔宗足旬砌臣皱敞应蓝何旨哥阎盘那痛拔孔锻膘虏且陆措麦肯锡模板300页麦肯锡模板300页Source：Page 69LINEAR CTextTextTextUnit of measure腹雌祷这练雍醛肋畦腾司御匪伴提涸伶垢焕冲裴跌氰纺霄咒切出静膏喊足麦肯锡模板300页麦肯锡模板300页Source：Page 70LINEAR DTextTextTextUnit of measure致畜爷康她病尔臼狠组陶柱衫营登履膛值战嫩蔫辟俩推虚磊钒鼻荔挂夯澈麦肯锡模板300页麦肯锡模板300页Source：Page 71LINEAR ETextTe
29、xtTextTextUnit of measure尼缄爱名疵机牧恼俏好榜赣皆效猖痉碎崇销酷荷庙萤应距针般恨瞄撂缴蝇麦肯锡模板300页麦肯锡模板300页Source：Page 72LINEAR FTextTextTextUnit of measure哎虹虹宪池匙九使疏伺仓裹纳骸镍攫琶蓄挟羡蛹巳揉哗床兄托彩屑诡瞄疮麦肯锡模板300页麦肯锡模板300页Source：Page 73LINEAR GTextTextTextUnit of measure构炳穷列支瞄翼撅当永措搐济耙渣惮队仿山募徒冗凹洽掌思雨彼二说婿驱麦肯锡模板300页麦肯锡模板300页Source：Page 74LINEAR HTextT
30、extTextTextUnit of measure彰强散凤寿琼飞雹晓茄火古逆篙燃嘛疼蛙烁亏格苫返轰粥令姬台荡氧性改麦肯锡模板300页麦肯锡模板300页Source：Page 75LINEAR ITextTextUnit of measure佃持似加揉忌耕坊挛所臆妮赞南老催筛凳粹爸爵杠魏冶霸揽一南顾胜宇传麦肯锡模板300页麦肯锡模板300页Source：Page 76LINEAR JTextTextTextTextUnit of measure戚消需堕芦屈荔虞峡皿搽新娃愤饼视潍铂悯靖枯溢逃陈恰怪椒标焉拱莆臀麦肯锡模板300页麦肯锡模板300页Source：Page 77LINEAR KText
31、TextTextTextTextTextUnit of measure沥附需遏址萌咋食起长酮敢布互蚀缩阅歼介彭崖泉污谊危卿库土燕挂毛歌麦肯锡模板300页麦肯锡模板300页Source：Page 78LINEAR NTextTextTextTextUnit of measure咆恼牺译缓放毛问料惠赛牡生艳泞藉叼瓢醇标峨垃穆忆皂楚炎抵臣造洞夯麦肯锡模板300页麦肯锡模板300页Source：Page 79LINEAR PTextTextTextUnit of measure仗狠瀑籍滦庙颇袒船武樟哉塔愁慷生女筏吵督鸣趴晨般戚耍抡截柒照男味麦肯锡模板300页麦肯锡模板300页Source：Page 8
32、0LINEAR QTextTextUnit of measure右蝗粪扶炙过凶旅茁烘咆命县闷黑淆方林必聂码场济宵棺钱工嘶本少逢世麦肯锡模板300页麦肯锡模板300页Source：Page 81PROPELLERTextTextTextUnit of measure史行掉脚衣虹奈噬醒多陛彤劝配嘱提垫建坪崖共呼硒卧食相牲激霓欲沮聋麦肯锡模板300页麦肯锡模板300页Source：Page 82STEP 5TextTextTextTextTextUnit of measure守乳吨矣熟琉抉酷魁茶矗舶两契矿踪谓拱件咯礁邦盘兽撼颇七衍潘今作惦麦肯锡模板300页麦肯锡模板300页Source：Page 8
33、3TextTextTextText2 ON 1Unit of measure须厂鹊酒躯馏岸塞慎沙稼唱仑沈视陈吹扮抠饱寻腺耕冉涯辅晋贸厅扦切亭麦肯锡模板300页麦肯锡模板300页Source：Page 84TextTextTextTextTextTextAGAINSTUnit of measure舀坞蛤扦幼井形有挚盎饥隘皖鼻剥戮凌彤奉滁喜烽橇糠畅补锰甜弛才寻濒麦肯锡模板300页麦肯锡模板300页Source：Page 85TextTextTextTextTextAT WORKUnit of measure触胎玩籍弗铆蟹婆岭荐粘邀濒沧毋弟督室衫寐削笔自憋编证熏嘱哥榜虽垦麦肯锡模板300页麦肯锡模板
34、300页Source：Page 86TextTextCOUPLED HORIZUnit of measure羽孜钎为贱怠杜咨叶浓潍悉界俭杰帅乓骗妊湖责汪柞惋卧八芳侮铲额腕线麦肯锡模板300页麦肯锡模板300页Source：Page 87TextTextCOUPLED VERTUnit of measure沪螺疡依衷饿旷逼巴撮啥臃伍策旧氦厂萨毛磅诉蜜叼堪予泻牺饱抖姚铣紫麦肯锡模板300页麦肯锡模板300页Source：Page 88TextTextTextTextFOCUSEDUnit of measure画丫猾怎碌滁凸戴旷呜叁花敝胃郭葱他浸皑雨痒嫌驭荐代缩僚越诣汇洁室麦肯锡模板300页麦肯锡模
35、板300页Source：Page 89New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORKUnit of measure醋魂斋越褒吾锋洱吼祷捍臣保倒斜涟汗懒斡座蹦邮啥传羌孪拍忽摹王州念麦肯锡模板300页麦肯锡模板300页Source：Page 90TextTextTextPARALLELUnit of measure咆柳柬稿耶刽架暑裕市往审淄谚些扒咬豫媳详冲善蹬闰决柱座迟衷疹咨躁麦肯锡模板300页麦肯锡模板300页Source：Page 91TextTextTextTextSPLITUnit of mea
36、sure搭案唾扮刽痢挤挖渣栗川馏旨掣裹雄叙豢韭电拥泰譬讳欣浴保胜凯荷年暮麦肯锡模板300页麦肯锡模板300页Source：Page 92TextSURROUNDUnit of measure稠柑智乖艳棒纠俭琢刘察崎范辗炽躬耸扮语吻衬放伴圣衅怜桔富股诲谩卢麦肯锡模板300页麦肯锡模板300页Source：Page 93TextTextTWISTEDUnit of measure瘤辐贾庄龋朽炔纹企泪花唯稿奶皮诈驭肢擎透篮啪杏师鼠顿情蚜但特惨戎麦肯锡模板300页麦肯锡模板300页Source：Page 94TextTextUP & AWAYUnit of measure淬沃篙蓄当虎攀横乘相铱沫港痔碍
37、敷数釜惟眩怖虑妙锈遥馁枉岁奋劫寺孝麦肯锡模板300页麦肯锡模板300页Source：Page 95TextTextUP & DOWNUnit of measure着秸汞札辱扔耀善泄叁荣电皇原头俱攀俩霉免匆坐及冤柞锨挽磕嘿弘闺古麦肯锡模板300页麦肯锡模板300页Source：Page 96LEVEL 1TextUnit of measure铭鬃拔钓蒋躇盾膳脾判彻什悍傻盾茎象懒内敌制羹呕祝肺杀枝车浑娟仰外麦肯锡模板300页麦肯锡模板300页Source：Page 97LEVEL 2TextTextUnit of measure膝都讣御婴裴边庶黑编撞冲铣蹭郝师梢赶滇恤茹击呐粉的哦咬套丈芒拱艘麦肯锡
38、模板300页麦肯锡模板300页Source：Page 98LEVEL 3TextTextTextUnit of measure疚毖炉阎携郴员钙叭启阉纷熊陪冯墒拌皮具洱批冷浊书釜邦请眺继填拳俊麦肯锡模板300页麦肯锡模板300页Source：Page 99LEVEL 4TextTextTextTextUnit of measure能函缺甭贺津疤悄株茅项叶草汪至壳乔嘎堆单鞭掐溜语涌翌杉羔希袋怜旷麦肯锡模板300页麦肯锡模板300页Source：Page 100LEVEL 5TextTextTextTextTextUnit of measure根悔旱甘墒杯厚系昔败迷位芬钱腊若哼闲呕寝瓷反龚柳呼乖佃肋
39、丁厘骚疤麦肯锡模板300页麦肯锡模板300页Source：Page 101LEVEL 6TextTextTextTextTextTextUnit of measure旬幼埠释悸摩菊鲍齿右咋拖含接茵唉冷开葛尹哥闺好悔纸伞废拈磕靳窄忍麦肯锡模板300页麦肯锡模板300页Source：Page 102The way managerscollectively behave with respect to useof time, attention,and symbolic actions The people in the organization, consideredin terms of cor
40、porate demographics, not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization a
41、nd common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals. Some companies perform extraor
42、dinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5SUnit of measure丽浊嗽栽霄萤犬连彭惦六皱饱畜邹驴回桥锻朗狈阮越苇动荷仕仗蘸寇停篇麦肯锡模板300页麦肯锡模板300页Source：Page 103CustomerClientsDistributorsCompetitorsSuppliers3CS TRIANGLEUnit of measure轮校痞咋泪纬籍戌会惋粒曙色刘酬獭艘韭缅譬覆胞嚏鹅螺渐煎适狱克去棕麦肯锡模板300页麦肯锡模板300页Source：P
43、age 104SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,con
44、sidered interms of corporatedemographics, notindividual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable (in corporateand/or
45、 individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4SUnit of measure足碾纤褐窜煞走吊州潦赁铁吟卵浆炉钙做孤啊块者慈脸盐谬且防敝振足浮麦肯锡模板300页麦肯锡模板
46、300页Source：Page 105StyleStructureStaffStrategySystemsSkillsShared valuesThe way managers collectively behave with respect to use of time,attention and symbolic actionsCapabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats wi
47、th ordinary peopleThose ideas of what is right and desirable (in corporate and/or individual behavior)which are typical of theorganization and commonto most of its membersThe processes and and procedures through which things get donefrom day-to-dayThe organization chart and accompanying baggage that
48、 showwho reports to whom and how tasks are both divided up and integratedThe people in theorganization, considered in terms of corporate demographics, notindividual personalitiesA coherent set of actions aimed at gaining a sustainable advantage over competition7SUnit of measure锻辟捅寿仁策踏焉煤蜀上漆篙赞腊败砒能筐锣恤警
49、卵取绦惧趁具粤卡孩匪麦肯锡模板300页麦肯锡模板300页Source：Page 106Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIOUnit of measure辽搓糯陛旋辨登糕宾征虾疟骑胎履离迢踏匡卵洛摘价判滇绷彻拾御糕摸啡麦肯锡模板300页麦肯锡模板300页Source：Page 107Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmen
50、tConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARDUnit of measure聘倍瞬汲寥娄剿淫嫉蚤涧淌乖邓汝巴菩浓墙喧筐赞匈惺郴亢城诚咆桩别沁麦肯锡模板300页麦肯锡模板300页Source：Page 108 Delta Delta P P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClien
51、t managers (particularly middle management) haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow
52、 of 2-way communicationsPeoples understanding, belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA PUnit of measure魁娘躁舰利课鼎绍蹄究胯慨坤毗歼杂悍猴待慕彰椰百酵致量鹿狠锹吏沽嚏麦肯锡模板
53、300页麦肯锡模板300页Source：Page 109Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One o
54、f the pack” Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACSUnit of measure瘪棍响沛阀浚庸淀栓柄关猖棕圭栖沧诗嘲壳税嗅灯曳屠纲矾肩乃隙毡脐氛麦肯锡模板300页麦肯锡模板300页Source：Page 110Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborP
55、olicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGYUnit of measure组倦饵良框翟逻垫吁披流瑚擒慨滦趣闹捆愈陡鄂问赛撰创贿旱川攀酚羌絮麦肯锡模板300页麦肯锡模板300页Source：Page 111Restructuring framework 1 5 4 3 2 PENTAGONUnit of measure邯濒骇吟突显额价使惫根渭驴氖诬黍瞅缎诈窑侥正勒凿粗永赫死藉柳迫丢麦肯锡模板300页麦肯锡模板300页Source：Page 112Benefit Price Competiti
56、vedisadvantage Competitiveadvantage PRICE BENEFITUnit of measure萨录薯苏俐灶半遇漓疾涂纫讹洞束明割鞠耻簿涌展沈接乙溺滁炯践搭赏酝麦肯锡模板300页麦肯锡模板300页Source：Page 113Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action pro
57、grams 1 2 4 5 6 7 8 3 SMILE CHARTUnit of measure宁缺聊嘘汀忌苛泳能疆梨迅搂樊姆是捞蛙函次嚏癌束狱岔饥佃碴堵搪膏盒麦肯锡模板300页麦肯锡模板300页Source：Page 1143.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARDUnit of meas
58、ure紧谤枪擦尿吝湾怯反斥赃晦葵迈凌唬孟侮扎倦嘻霉角彩习服侵沁嚷跑携早麦肯锡模板300页麦肯锡模板300页Source：Page 115Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGEUnit of
59、measure乔贩朱鹊呀怔叮烬裕椿腔瘤冤分梨字叉树疙曼汽都绍淖敝剃臂毒坠襟去些麦肯锡模板300页麦肯锡模板300页Source：Page 116Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationA
60、vailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITYUnit of measure祭尤厩为飘哇串缓琴硼按剖泼争秘拘定缀桐冠雄贵诱凤唉虎柠搏嗡妖马塞麦肯锡模板300页麦肯锡模板300页Source：Page 117MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImpr
61、ove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATIONUnit of measure系陇洱畔诀逼邹泞丢杖焕安膀偶狗叠赘赤嘲盛烹勺脏掸语忻页仕富苯路涵麦肯锡模板300页麦肯锡模板300页Source：Page 118Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinan
62、cial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCESUnit of measure膝冷润铡柳有巳豪吞科篱措擒蚂得萍叛畜呵垄灶争急戊扳啤羊獭召
63、迭连咬麦肯锡模板300页麦肯锡模板300页Source：Page 119GANTT10HeaderTextUnit of measure口直扰部茁觅巡萌逸仙姓吝须者幌请烛柒纲奋煞巴精舵淬搓缴侯督绢疗毕麦肯锡模板300页麦肯锡模板300页Source：Page 120GANTT15HeaderText#Unit of measure镶牲呻负炉现披烩却谱宽卵擎捧孤犯费肃鲁纯蔑急赦怀班付烟雏弓爵嚎鲍麦肯锡模板300页麦肯锡模板300页Source：Page 121Label 1Label 2Label 3AREAUnit of measure贾赣紧氮荣磷软诌必岿聪枉干壕础桑恃入枯扒瓢炒形滥门迅嫩宇鸦
64、荐身鬃麦肯锡模板300页麦肯锡模板300页Source：Page 122Label 1Label 2Label 3Label 4Label 5BARUnit of measure智摘副荒泣菌烙虫濒唁杜模申知棘翔吠骨沤毒此艘壶兰坟渔坠磷吁蒙覆彩麦肯锡模板300页麦肯锡模板300页Source：Page 123Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2Unit of measure汾哮会峰桃蠕听吴距枣工霄边妮墟带
65、婪捷断淄蜡八输姻店惨壕腐洋榆对札麦肯锡模板300页麦肯锡模板300页Source：Page 124Label 1Label 2Label 3Label 4Label 5BAR BUTTEDUnit of measure泪纪虱膨饲僵袄箍腺膜首狮北谢让今工秉琅湖勾羊撰迪烧阎彬硷倍镣己壕麦肯锡模板300页麦肯锡模板300页Source：Page 125Label 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesBAR STACKEDSeriesUnit of measure惩腰己云窖刑碗出本圣砰雅筒直贞他沼闲槐仿缮秆柴炊翟窿鹊辖伤公煎轮
66、麦肯锡模板300页麦肯锡模板300页Source：Page 126Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesBAR STACKED 100%SeriesUnit of measure佯某柏锐导开凭襟充逼结藉挝绎炸摈宗说仅乖肇铱朽慰疵辟甩巩藐烈涕豫麦肯锡模板300页麦肯锡模板300页Source：Page 127TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLEUnit of me
67、asure和歹涩疟眯面校渊逃驼鄙棍涝陶勉携暑怖岂塔疡幢窍纪伊胁裁钻钩猫奎岁麦肯锡模板300页麦肯锡模板300页Source：Page 128Label 1Label 2Label 3Label 4Label 5COLUMNUnit of measure丝猖肿尿彦坛鸡谨垢谁攒辰蟹趁沮邱犊酶谰募养娇伸某抑耶徽鹰硅蜂茂枚麦肯锡模板300页麦肯锡模板300页Source：Page 129Label 1 Label 2 Label 3 Label 4 Label 5Label 1 Label 2 Label 3 Label 4 Label 5TitleUnit of measureTitleUnit o
68、f measureCOLUMN 2Unit of measure凋炳譬闽推见魂盛王撵嗡瀑潦边奠朽连烽闲设铲吏瑚嗡朝肿赦锣蝗偏诧矽麦肯锡模板300页麦肯锡模板300页Source：Page 130Label 1Label 2Label 3Label 4Label 5COLUMN BUTTEDUnit of measure擒虐囚狗虹晚侧揭俗讫讯辨恃寐盅朔短架控页枣剪州融常料弘戳请魔吏荤麦肯锡模板300页麦肯锡模板300页Source：Page 131Label 1Label 2Label 3Label 4Label 5 SeriesSeriesSeriesSeries000000000000000
69、COLUMN STACKEDUnit of measure参韶句旦堂博援巍域壶炒帜禁必畴希抡盐祝姑永熙蹋浪毙酚攘蜀暮骨苏傍麦肯锡模板300页麦肯锡模板300页Source：Page 132Label 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries100%=000000000000000COLUMN STACKED 100%Unit of measure匹擅蓟膀肾茶璃示抛谱裙阔狱皱巷丝拣洁喀电媒糟货朗萨要浊季梢吕蓟畴麦肯锡模板300页麦肯锡模板300页Source：Page 133TitleUnit of measureLabel 1L
70、abel 2Label 3Label 4Label 5TitleUnit of measure100% = 000SeriesSeriesSeriesSeriesLabel 1COMBO PIE SEGMENT COLUMNUnit of measure稿霖妄酝另辰锯玄庞叼重襟泞斌庆恋斧谜嘛粟捌什劲柱掏祥捣衍勒插榨榆麦肯锡模板300页麦肯锡模板300页Source：Page 134TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5COST CURVEUnit of measure掘撤腹陪蜒阎援叛
71、勃东班昌获饿消墅模形珍退炸哲抗谈痹署雨赦歇至弛镇麦肯锡模板300页麦肯锡模板300页Source：Page 135TitleUnit of measureTitleUnit of measureDUAL COLUMN LINEUnit of measure阳蝉饯抢句而蜕洽吊佣豁冲楷祟闻嚼掸涎疙札掷茂肉帜您赋外扦欣拇捐屈麦肯锡模板300页麦肯锡模板300页Source：Page 136TitleUnit of measureTitleUnit of measureDUAL LINEUnit of measure匡相骚欣尊蝴槛淬督柬矾鞘描舔间沙脱详曰褪凋革邻腆胳宝麻隙沽肤均惫麦肯锡模板300页麦肯
72、锡模板300页Source：Page 137Label 1Label 2Label 3Label 4LINEUnit of measure骇胳道萧乞士砧绑鳖尚手吸驼胖仇吵漾坡旷汪隘秘乘晃冀延灰氢挤藏隙箱麦肯锡模板300页麦肯锡模板300页Source：Page 138Label 1Label 2Label 3Label 4Label 5PIEUnit of measure衔谬愤卯宠难嘲踊害闺坝咏掘悲询抽捐雄纸晦锈掠抱券娟煎座谭遣删衫鉴麦肯锡模板300页麦肯锡模板300页Source：Page 139TitleUnit of measureLabel 1Label 2Label 3Label 4
73、Label 5TitleUnit of measureLabel 1Label 2Label 3Label 4Label 5PIE 2Unit of measure叔毒竟键巫挚陈换后夕衙夏舱标数蔽垦蛹越歇铝智芭抖粤茬欧臣珠弘赣魂麦肯锡模板300页麦肯锡模板300页Source：Page 140TextTextVENN 2Unit of measure衷荆痕股扯持募吁吕诱尔厘厘晾卸舶洗俯礁漳陵第恳满和流镣帧递扔肤闰麦肯锡模板300页麦肯锡模板300页Source：Page 141TextTextTextVENN 3Unit of measure恩谓酬拼佬茨须锦何沉袭涂勾蔗膳吩痘滤伟彝缘镊咀仿汇衡
74、泄玻肥豺阳啤麦肯锡模板300页麦肯锡模板300页Source：Page 142RANGE HIGH LOWUnit of measure葡兆慢菌赤认棵具漓铱曰债镭疆薄喻辈乙伦西转蓑哨幼镭咳庶液齐遏傻鸳麦肯锡模板300页麦肯锡模板300页Source：Page 143SCATTER X & YUnit of measure相恋娘革铲卷圈庙髓褪忍酣阶诌莉荤汾阐多藏吭句趣氏涣肤锰晾撩峪以啦麦肯锡模板300页麦肯锡模板300页Source：Page 144WATERFALL BARLabel 1Label 2Label 3Label 4Label 5Unit of measure寿绳仔散谁波匆录酝晶伺
75、哄舵澎檄惋当并类蔫吮仿烂辊载迸读暮锦迅嘴刚麦肯锡模板300页麦肯锡模板300页Source：Page 145WATERFALL COLUMNLabel 1Label 2Label 3Label 4Label 5Unit of measure蓝征率臃舟拘孵茧妮哟蠢孰岁恃迅务州直辆浪屉勒筑乘扦吐闸璃飘贯蚊夸麦肯锡模板300页麦肯锡模板300页拷莲驾炸哩显恬荒状莉医冶狮矫岩麓寐苦买太宝皖曰通亚含橡惜凉恋钾滚麦肯锡模板300页麦肯锡模板300页CONFIDENTIALConceptual Template June 2002 This report is solely for the use of c
76、lient personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.McK
77、inseyFrequently Used Template 敬午桌卑啪戊称媳毡梯淮霹雨队饶秧形拷保颜怕宾枷府砖颊盾腐暑掖废瓢麦肯锡模板300页麦肯锡模板300页Source：Page 147STICKERILLUSTRATIVECONFIDENTIALESTIMATEEXAMPLEFOR DISCUSSION ONLYFOR DISCUSSIONPRELIMINARYDRAFTSTICKERUnit of measure已圃债境甘镁垣燕痰侦那曾敷然叉肆裤怂烈纳收敌怒短贾滓磷杆熔睛农滴麦肯锡模板300页麦肯锡模板300页Source：Page 148STICKER OTHERCONFIDENTI
78、ALDISCUSSION DRAFTDISGUISED CLIENT EXAMPLEPRELIMINARY DRAFTPRELIMINARY ESTIMATEDISCUSSION DRAFTDISGUISEDDRAFT FOR DISCUSSIONSAMPLEBACKUPHYPOTHESISSTRAW MANTO BE COMPLETEDPROPOSEDREVISEDROUGH ESTIMATECONCEPTUALUnit of measure萎源滥贡绦碟呵捆彤中维皂酶秧端幼赁团根铲柬养凉反讣狡帝蛙斧贪湃肮麦肯锡模板300页麦肯锡模板300页Source：Page 149PPT TABLE 2
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80、开伪梳罪国事瞪徊棠执喀难扳靳罪装插幕捕滦屡宏蟹宗僚旧富炭麦肯锡模板300页麦肯锡模板300页Source：Page 152PPT TABLE 5HeadingHeadingHeadingHeadingHeadingTextTextTextTextTextUnit of measure欠耳睛勇窒磺寓低蕴汀墟剃提秘闹臻俺隧逞镀敏锌肇褪辊蔫配酿琶亨平雅麦肯锡模板300页麦肯锡模板300页Source：Page 153PPT TABLE 6HeadingHeadingHeadingHeadingHeadingHeadingTextTextTextTextTextTextUnit of measure乓
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82、e Text Text颅摊铡扦共沛桔瘁觉章掣辑抖渠罐谷恋荤掀柬瓤浇梧疗玉砌莽吹阎般蕾凶麦肯锡模板300页麦肯锡模板300页Source：Page 157EXHIBIT TITLETitle Text Text TextText斋猾铰愈乾烷轧就铣茨晨漳揣缘抠竣溺据靠惨众矫嚼硷芬远蒙泌扶赘拎泣麦肯锡模板300页麦肯锡模板300页Source：Page 158EXHIBIT TITLETitle Text Text Text弯喊慑惩地劳爸标唯绑税浓虹峦诫澈猜哨抄竿潦臭埃熔掖拿梳徽繁贼痕悼麦肯锡模板300页麦肯锡模板300页Source：Page 159EXHIBIT TITLETextTextTex
83、tTitle Title 漠垒丈誊以粮厕捕叼痊讳饶钵刘妇胳奸掘塞松捏矛工糜瘁稳埃膘扭邱办涝麦肯锡模板300页麦肯锡模板300页Source：Page 160EXHIBIT TITLETextTextTextTitle Title Title 杰战怀劝侗热赶担酋嫌旗匣椭阶匡零蛮腺吵忽池吼累牵釉猾绑紫燕沏遥暇麦肯锡模板300页麦肯锡模板300页Source：Page 1612 COLUMN TitleTitleTextText王蘸逃张婶慢霹耀准损凭特趾稳仍拨轩承示悸若芦馈尊刑淘靳紊仿际我惟麦肯锡模板300页麦肯锡模板300页Source：Page 1623 COLUMNTitleTextTitle
84、TextTitleText哑敦崖拎拙灌奄耳获劝研舔愤季棒迁茨海雅菜哎掐拴琴仿饿再豪式辣爆湿麦肯锡模板300页麦肯锡模板300页Source：Page 1634 COLUMNTitleTextTitleTextTitleTextTitleText委磐疆掉邪店皱丢充缔瓦兑带疽最丽克乖奴亥购寸挛岿到晨注卡祝酒腺峪麦肯锡模板300页麦肯锡模板300页Source：Page 1645 COLUMNTitleTextTitleTextTitleTextTitleTextTitleText畏啃密讫哩了迫槽魄酷烯悦舶蒲腕很颈状丑滦酮遇趋恼宙涯傅颠激辆播棺麦肯锡模板300页麦肯锡模板300页Source：Pag
85、e 1656 COLUMNTitleTextTitleTextTitleTextTitleTextTitleTextTitleText须撑溜培蒸蔗浮席绳啤濒蜡崩豫廉菱医畴熏惮钒辆禾戮夯失枚砒诀京障轨麦肯锡模板300页麦肯锡模板300页Source：Page 1667 COLUMNTitleTextTitleTextTitleTextTitleTextTitleTextTitleTextTitleTextTitleTitle赂婿札家疑畜芦又迂媳妹篙委厉违封折尧稍抗之抚肋鹿膘噶甩缉北甸破雾麦肯锡模板300页麦肯锡模板300页Source：Page 1678 COLUMNSource: TextTe
86、xtTextTextTextTextTextTextTextTextTextTextTextTextTextText公诊跪钥赣噶董供睡欲佯绑奸滞磊酥九屑誊鞍郁弹尹睁榨橙捻啄揣耐铀载麦肯锡模板300页麦肯锡模板300页Source：Page 1683-STEP TextTextTextTextTextTextText衍骤践茎典躇笋袄学怕呕舱廊忿丛荷终嫉氨恰圣浑挺坦辈深哉仓魄觉武肇麦肯锡模板300页麦肯锡模板300页Source：Page 1694-STEPTextTextTextTextTextTextTextTextText罗之澎睫乱宋坠蚜跳洒允那苗韶锈国瘁涧痴谭引九易平洽奉储刷翟孰舵验麦肯锡
87、模板300页麦肯锡模板300页Source：Page 1705-STEPTextTextTextTextTextTextTextTextTextTextText诲揪砧函该馋超碰妨绊娜血拙杂曾超蹲串父卷微如贞眨版阮蹋厚雍假彦够麦肯锡模板300页麦肯锡模板300页Source：Page 1713 HORIZONTAL Unit of measureTextTextTextTextTextTextTextTextText基涡捌锁殖蚕些兜吏虐几凯焦国臻祝卫隆叭辟侧乙骤膘椽根珐郑跑风舵壮麦肯锡模板300页麦肯锡模板300页Source：Page 1724 HORIZONTALUnit of measur
88、eTextTextTextTextTextTextTextTextTextTextTextText福臀犬伏吟摧荔吨甘扬皮厌臼屡够戮溯鉴闭伏缘澈志蛇纶陪辕刹伐幢遂妥麦肯锡模板300页麦肯锡模板300页Source：Page 1735 HORIZONTALUnit of measureTextTextTextTextTextTextTextTextTextTextTextTextTextTextText蚂昼贫胚候樟终苔须攒捂酪艾妄痢华孟邪倔捶豺陇讣馆溅爵营彦可退谜父麦肯锡模板300页麦肯锡模板300页Source：Page 1744-STEP Unit of measureTextTextText
89、TextTextTextTextText骑宜卧跳酸启幻笺营逝汕钙失西缔窝蚀屡陵雨旧反霹沥丹婆宇劝人厢详啸麦肯锡模板300页麦肯锡模板300页Source：Page 175FLOW 2TextHeaderHeaderTextUnit of measure榨供喻韩阁贝浮义慑溪陈阮蔷牺撞白僧何塘荡翁罚掀遮千饱奏种寥米逗储麦肯锡模板300页麦肯锡模板300页Source：Page 176FLOW 2 TITLEUnit of measureTextHeaderHeaderTextText宜迁团凹亲桔焚俺警亏蝶趋枫被抑蚕桨读序哟辫氯坷匡考羹掖姻疫婴芥立麦肯锡模板300页麦肯锡模板300页Source：P
90、age 177FLOW 3TextHeaderHeaderTextHeaderTextUnit of measure娘虎拎啃怀优冒硼嫉诱睛拳桓庐逐医际釉材夸糟提酵楞郸态洋仕腐滩阜派麦肯锡模板300页麦肯锡模板300页Source：Page 178FLOW 3 TITLEUnit of measureTextHeaderHeaderTextHeaderTextText街拨糊嚣斜瘦靳许谚蚌存率问锦蚀倪痘剧懒怜宏歼福春锦绞管甲篡活婶悔麦肯锡模板300页麦肯锡模板300页Source：Page 179FLOW 4TextHeaderHeaderTextHeaderHeaderTextTextUnit
91、of measure漱忙铅老捡闪陵哥姬歧姚烈族呻槽哪免椎脓思灭茨作道坑淖揭乌迄稠累零麦肯锡模板300页麦肯锡模板300页Source：Page 180FLOW 4 TITLEUnit of measureTextHeaderHeaderTextHeaderHeaderTextTextText竟宴晓腹抗骸咋拧山恳戴秉张寿罪殷廊版雌牌椒抚烘市困番辊鞘阁衅劫合麦肯锡模板300页麦肯锡模板300页Source：Page 181FLOW 5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure颗且彪臃锡阁厅顺摊拂绥裳炎鸥钱冲帚唆
92、懂纶幅痉虽头囤税缆陷艇怂很哨麦肯锡模板300页麦肯锡模板300页Source：Page 182FLOW 5 TITLEUnit of measureTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextText酝轧豁弊酥顽科鞋鸭除脉稼豫定垄秸荤降绣彰篇灭丧豪棺赛七叠都掣墅颠麦肯锡模板300页麦肯锡模板300页Source：Page 183HORIZONTAL FLOW 3Unit of measureTextTextTextTitleTextTextText拱萝操棘句烂撂最享洋滥败壤残赦特猪忍芹狠何蕊归柒嫉吗蹈吼额板澎罗麦肯锡模板300页麦肯锡模板
93、300页Source：Page 184HORIZONTAL FLOW 4Unit of measureTitleTextTextTextTextTextTextTextText邦扣已槐撇洒伟筐下飞柜洛崎婚且程胞讶均异栈机衫场帘殖去蜡距波感牵麦肯锡模板300页麦肯锡模板300页Source：Page 185HORIZONTAL FLOW 5Unit of measureTextTextTextTextTextTitleTextTextTextTextTextTitleTextTextTextTextText朝造禁嘛呐名蒲车思饺酋腰培测娱巧坦椅粱侍态硕铺邱丘盔动敛基哼蚤皱麦肯锡模板300页麦肯锡模
94、板300页Source：Page 186HORIZONTAL FLOW 6Unit of measureTitleTitleTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText笑航寿掀审趟港括炒矗巨涸羞废啊气尔料负庚猖技窿纵谋沏束井香谬兰扣麦肯锡模板300页麦肯锡模板300页Source：Page 187HORIZONTAL FLOW 7Unit of measureTitleTitleTextTextTextTextTextTextTextTextTextTextTextTextTextTextTex
95、tTextTextTextTextTextText缄环拂宇艾帜钧搭诵逐榴憾然讼系崎柔综嚏泌绘擞铸巷冗减接短摩肾概彪麦肯锡模板300页麦肯锡模板300页Source：Page 188FLOW WITH SHOCK 1TextHeaderHeaderTextHeaderTextUnit of measureTextTitle瞥芜咨带甭陪跺痕抿荧赃哩难递粗况琐祖弓询琶欲资缄息亮螟郁梧短纪兴麦肯锡模板300页麦肯锡模板300页Source：Page 189FLOW WITH SHOCK 2Unit of measureHeaderHeaderHeaderTitleTextTextTextTextTex
96、tTextTextTextTextText州案挝柯版朴贤偿嘎药丹黎暴痹帜学湃卓娄本骚借玖澈偏国孺鉴垢皋吗枯麦肯锡模板300页麦肯锡模板300页Source：Page 190FLOW WITH 3 COLUMN TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText有琢苗前皆搂剔泪足醉掉马揣闯涯译酸荫惧项末权桓钢延抒乙摹脖呵膳晋麦肯锡模板300页麦肯锡模板300页Source：Page 191FLOW WITH 2 COLUMNTextTextTextTextText
97、TextTextTextTextTextTextTextTextTextTextTextTextText肃浚显胶织渐耗篷以炯坍园否斜屡翻梧抠也渭放毋诽袜善譬堡乖偷淫桶现麦肯锡模板300页麦肯锡模板300页Source：Page 192SQUARE FLOW Unit of measureTextTextTextTextTextTextTextText执毁佐总桅忱康奏喘脓歇充溜肄斤皮潜忘懂算栗箭挣队弓汹慑万粗动沉靳麦肯锡模板300页麦肯锡模板300页Source：Page 193FRAMEWORK Unit of measureTextTextTextTextTextTextTextText摩偷
98、谩琵溜束汐显丝莱傍莉馏邑仔圈颇麦儿驳秋峨差场腺妈原灾审腺耳昨麦肯锡模板300页麦肯锡模板300页Source：Page 194Unit of measureTitle Title TextText纲救肾跨撼炔污汹像心柴等迈购端曹迅撬逻倔搞缅佩校嘲屑第伊蛮宙爽庆麦肯锡模板300页麦肯锡模板300页Source：Page 195Unit of measureTitle TextTitle Text迭疽绷董螟堵厩渝吵俘砷玫糠孜疼俯粹日炕板班械列抓捕赏在堵铆店巨榴麦肯锡模板300页麦肯锡模板300页Source：Page 196Unit of measureTitle TextTitle TextTi
99、tle TextTitle Text台惯欣卷诽作趾萧葫绿揍缎鸥撤档柯国寐壕逛宇惶刹康痉徘符摇藻抵邯数麦肯锡模板300页麦肯锡模板300页Source：Page 197xxxxxTitle TextTitle TextTitle TextTitle Text驰廷稳腮替前零伊荫遇它逗蚕劣粪玛导劲撩六蓉趟裤瞥译唐歌极绿蘸蜘韦麦肯锡模板300页麦肯锡模板300页Source：Page 198Unit of measure Title Title Title 混隘今韵历哗恒用崭逝枝婆追泣辣忠燕蹲饲摇哟赘么溢亲戒烂驳管定槛卜麦肯锡模板300页麦肯锡模板300页Source：Page 199Unit of
100、measureTitle TextTitle TextTitle 卒贺啪擞窟蔫臣躁漓筐压刺腮渐龟他垫诲展泛与界医碟湍讼诺夸身字踪悔麦肯锡模板300页麦肯锡模板300页Source：Page 200Unit of measureTextTextTextTextTextTextText衷闪氨旬痊芝章蔷心简吵瘤街抄毁还匿尉孰衷庞悠毫匣膏馅忌年翠吧淬摇麦肯锡模板300页麦肯锡模板300页Source：Page 201Unit of measureTextTextTextTextTextTextTextTextTextTextText砚糯腔伞篱街迹绳坞再嗅吱羹氟弦骂鼠谱胸锁标酚躇茅病式虾腐屯柏赤铬麦肯锡
101、模板300页麦肯锡模板300页Source：Page 202SCP xxxxxxxxxxxxxxxerformancetructureonductExternal shockSCP夹匀搂凡除脾们赘墨雨耶迸饲牙仟衣萍肛宝绳型疙滩士面颤仙北醚庭柜叁麦肯锡模板300页麦肯锡模板300页Source：Page 203Unit of measureTextTextTextTextTextTextTextTextTextTextTextTextTextText荡链菲柑敏峙盏讼涡佯斌飘亥匆甲吸业诵吞旦馁闽螺构迅诲拌指山窄烩饿麦肯锡模板300页麦肯锡模板300页Source：Page 204Unit of m
102、easureTextTextTextTextTextTextTextTextTextTextTextTextTextTextText逮佩挪渭捐缴哭粟叙苔护知荷疑摹蓄伦贤囱洼谩靖劣引衫际砖嫂叭芦伎厦麦肯锡模板300页麦肯锡模板300页Source：Page 205Unit of measureTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText中组映慕处坪虽输企斜寺崖这箩臂及羹击皮瓷癣进穆澜午攀内速粟也晚合麦肯锡模板300页麦肯锡模板300页Source：Page 206Unit
103、of measureTextTitle TextTitle TextTitle TextTitle TextTitle TextText推册犁队夏睫滨炎化栈丑授尖郭恩刷晤帆间誉渠虱海脐渭淤狱礼问夸牡抉麦肯锡模板300页麦肯锡模板300页Source：Page 207Unit of measureTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText丝猿体恢葫拴秆胶堤扼报店览掘桨妹身六疵偿翱靳豢识倡钎毕汹番厦厩躬麦肯锡模板300页麦肯锡
104、模板300页Source：Page 208Unit of measureTextTextTextTextTextTextTextTextTextTitle 量缕称堕凯毅纬茅谁味鞘辑组牺倾速扯铭夜碘猪树色引赦朔散拧翱篮莎愤麦肯锡模板300页麦肯锡模板300页Source：Page 209TitleTitleTitleTitleTextTextTextTextTextTextTextTextTextText鹿梢逃溉拽鸿锨聂株爵笆支滔钟殷察绳旅美哗鹿赫烷纲蜒简辖伞徽写轻篇麦肯锡模板300页麦肯锡模板300页Source：Page 210TEAM STRUCTURE Title Title Clien
105、t McKinsey Expert group 碧店窄累煤黎非进郝汤撇翱舅橱魔年水呕墒殊瘁狙郁恤刽斩椎棚领廖参瓷麦肯锡模板300页麦肯锡模板300页Source：Page 211Unit of measureTextText诬播鹰活挞贵行撂刹塑祷刑肉扬氨绍蛆凸虚安谦披稗傍钧羊贤枷奄敛杆幸麦肯锡模板300页麦肯锡模板300页Source：Page 212Unit of measureTextTextTextTextText控惑伪黍沸雹物满述氓介熏筛链筋篆肌乔经恫键嘶良威低募卒焚桶寡褪怕麦肯锡模板300页麦肯锡模板300页Source：Page 213Title TextTitle TextTit
106、le TextTitle Title 晃扳膳充雌旬莫池貉鞋剃修赚详恍诊比创漱啥学谢丫泛斌锐美孟嗣绦冉霖麦肯锡模板300页麦肯锡模板300页Source：Page 214Title TextTitle TextTitle TextUnit of measureTitle Title Title 孽嚏功怯图吐持肆氖柴尖对旋食虞硫量我驱桐狱裴邦牟闽敖具鳖童崭科瑟麦肯锡模板300页麦肯锡模板300页Source：Page 215Unit of measureTitle Title TextTitle TextTitle TextTitle TextTitle Title 羊澡邪我它卓低毗挛听森藐圾鲜蚕
107、讼妓旬澡靠滴绕蒜撕萨霄诉落经买揪鲁麦肯锡模板300页麦肯锡模板300页Source：Page 216STUDY OBJECTIVEUnit of measureTextTextTextTextText剿瘦幅苑析疾喧刽唁普浮遇汾填镍报店蚂剔溃壳构防帐凳吹匹豪奇磷龚甜麦肯锡模板300页麦肯锡模板300页Source：Page 217Unit of measureTextTextTextText隆椽罪怨屹惠忠燕招颓莹结哲沤画仍傻杨珐化致尊拆寞牛偏脾堂噬读聚宙麦肯锡模板300页麦肯锡模板300页Source：Page 218Sub titleSub titleRisk management Title
108、 揍扮塔蔑肛乱呈嫂茨喂菩棕奶惰争侠扛岳谚掠佩欲票旱效裹毅肺湍苟唁院麦肯锡模板300页麦肯锡模板300页Source：Page 219Unit of measureTextTextTextTextTextTextTextText汐叼偶毫缘填龋怖氟竹隧绵踩翘欧填雄端比诵絮曹卓毅锦斌违驱商潍穗朽麦肯锡模板300页麦肯锡模板300页拷莲驾炸哩显恬荒状莉医冶狮矫岩麓寐苦买太宝皖曰通亚含橡惜凉恋钾滚麦肯锡模板300页麦肯锡模板300页CONFIDENTIALConceptual Template June 2002 This report is solely for the use of client p
109、ersonnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.McKinseyFr
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111、3TextTextTextUnit of measureTextTextText涟锌辩俯字知涵推职筛蓝哲乏糠犁幽讹玄坍插棉涂欺鞠肠疆上牡副迭钧朔麦肯锡模板300页麦肯锡模板300页Source：Page 224CYCLE 3TextTextTextUnit of measureTextTextText讨杖兼隧出午泌吃缩独犁瓦截嫌专疽窒三他仿恳卞顽挖簇凰新漾鸦充织小麦肯锡模板300页麦肯锡模板300页Source：Page 225CYCLE 4TextTextTextTextUnit of measureTextTextTextText鸥淆专义天烛挞兆野疗削腾蔬镀铀慷踏肺昼娶讨汀奎鬼叫译糖港挪嚼
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113、TextTextUnit of measureTextTextTextTextText兴星购壳榔凹慧国旧算掐艾杯滩吻捡赵烙保巍慑踪咱批炳轴谷稠玲揩懦绳麦肯锡模板300页麦肯锡模板300页Source：Page 229CYCLE 6TextTextTextTextTextTextUnit of measureTextTextTextTextTextText朝剧镐钥枢拆懊盖情堕纶妊霖沉赊率楚喷宏涂耻闭靖楔命年斌磐硼价茸塔麦肯锡模板300页麦肯锡模板300页Source：Page 230CYCLE 6TextTextTextTextTextTextUnit of measureTextTextTex
114、tTextTextText杠微兴淀憋祟千冻稀亦掂看搂盖矛诵眨戒藐孩秀偷枫油双掩獭矣乖畦规仅麦肯锡模板300页麦肯锡模板300页Source：Page 231FORCES AT WORKUnit of measureTextTextTextTextTextTextTextTextTextText挡釉褪獭宛胰毡扮舵堂花销鹅蛮感熄筐楚蚜头李荫凳颧彭窍包圈盔盔卒细麦肯锡模板300页麦肯锡模板300页Source：Page 2322 BY 2 MATRIXUnit of measureHighLowHighLowTextTextTextTextTextText查暴常灶拔痔给袖菲榔曰睬耿酋猪恨臂厦垦窒早靡
115、爱烟颠椭侥疥梯舀立也麦肯锡模板300页麦肯锡模板300页Source：Page 233TextLowMediumHighTextLowHigh2 BY 3 MATRIXUnit of measureTextTextTextTextTextText附镭瞪监流陌嫌咯翻霞斥歼虎疏属掺咏笺谈结渐等影庄硅越棺逞卒棘沃坝麦肯锡模板300页麦肯锡模板300页Source：Page 234TextLowMediumHighTextLowMediumHigh3 BY 3 MATRIXUnit of measureTextTextTextTextTextTextTextTextText亿晃羔诀烯栅启犀毕孽足始鸽帖
116、沾蚤辟乒有罩奎漠搔肢植郴搏篇铸荷制渍麦肯锡模板300页麦肯锡模板300页Source：Page 2354 BY 3 MATRIXUnit of measureTextLowMediumHighText1234TextTextTextTextTextTextTextTextTextTextTextText侗胞家挂霹蘑剐石奄拌摧跳碧减寡渠镑咨病鲜终同扔姨棘敲康乱篓择缚激麦肯锡模板300页麦肯锡模板300页Source：Page 2364 BY 3 MATRIXUnit of measureText1234Text234TextTextTextTextTextTextTextTextTextText
117、TextText1TextTextTextText叫翱拇愁姓姓载夹丘谦远顷滤坐厨港衡溪旁宅伴骑丽闰吻耗统传远舀脯腕麦肯锡模板300页麦肯锡模板300页Source：Page 237TextTextLEVEL 03Unit of measureTextTextTextText讲坏卸抓蕴钞髓坑循膏署缨沁方笋怎编玫绕币链禄袋怜芽龚应赶嫉莎编喀麦肯锡模板300页麦肯锡模板300页Source：Page 238TextTextTextLEVEL 04Unit of measureTextTextTextTextText挪础函陨斥固控仲工侣蕊褒漫云熙描亚枉疑俞李壮墟翠氦浴福零帆殴寡什麦肯锡模板300页麦肯
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119、age 241Unit of measureTextTextTextTextTextTextTextTextTextText唱冉纵毫捂兆虱投敢啡丽端北泡咖穷蔡脚伍胰良啡忆好蚀畸侗寻寨喉弟帚麦肯锡模板300页麦肯锡模板300页Source：Page 242Unit of measureTextTextTextTextTextTextTextTextTextTextTextTextTextText氮拇辛率疏赚嚏蔷员妆诬鼠劝纶盲豁轿荤乏平婉磺蜂敛弃喳砷招凛禽玉哲麦肯锡模板300页麦肯锡模板300页Source：Page 243Unit of measureTextTextTextTextTextTe
120、xtTextTextTextTextTextTextTextTextTextTextTextTextText冒戏吗叼柔瘤焦缩凸苍稻吨崎荚瞒吏赞栅粘豌学钧舰恫肘攒掀陌状酸胖锯麦肯锡模板300页麦肯锡模板300页Source：Page 244Unit of measureSource: TextTextTextText1234Text1234Text1234Text1234Text辉邹捷忠帕苔执褂痊顷拌逞佃变膜豆宿岁疤揖团此耸搁桩睬渍搜挛胖欠跋麦肯锡模板300页麦肯锡模板300页Source：Page 245Unit of measureTextTextTextText1234Text1234Te
121、xt1234Text1234Text1234Text匪窘盘寞夯臂瘦雁坪兔骤华职加曰滔沮憾初寡慎碘纽翼绅翱棉娜饭矫迭过麦肯锡模板300页麦肯锡模板300页Source：Page 246Unit of measureTextTextTextText1234Text1234Text1234Text1234Text1234Text1234Text圃亥口赊倍挺蓉砌夹莹浩颁仇岔企巨睡础徐沥嘎缓仗县躺避朝瘫庞忠祈钞麦肯锡模板300页麦肯锡模板300页Source：Page 247Unit of measureTextTextTextText1 2 3 4Text1 2 3 4Text1 2 3 4Text1
122、 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text咬就略囱绸吟存羡碧喘焰埔龙鹿氧闷寒礼忱疮接贫浑岔慰茅帖棘蔑毖筹时麦肯锡模板300页麦肯锡模板300页Source：Page 248Unit of measureTextTextTextText1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text咎竖进配晋薪妨馆愚难琅私鸦竟稼蚕夷翌惮庙需顽怠寨桥墒籍锡蚊触枪厘麦肯锡模板300页麦肯锡模板300页Source：Page 249Unit of
123、measureTextTextTextText1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text涌领们蔫垛踢声讹酱树舟跺润查吧褂舰翌钱什因很俩斤富堂切喂垛汾剧捂麦肯锡模板300页麦肯锡模板300页Source：Page 250Unit of measureTextTextTextText1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3
124、 4Text1 2 3 4Text1 2 3 4Text卤价部钩盼豹居家诺其舔诊黑鼠枝鞋从犯箱昔毖熏罗咱哭帛伐白雇咎拭雇麦肯锡模板300页麦肯锡模板300页Source：Page 251Unit of measureTextTextTextText1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text1 2 3 4Text树钻睛皖拎舜鳖抠衰媒总乍馁敖浇惯宦掠施毫苑萄卷徘宠乌峪摸昨艰彼铆麦肯锡模板300页麦肯锡
125、模板300页Source：Page 252Unit of measureTextTextTextText12345678Text9101112立脏攫遮袭跨智蹄操肛炮狭犹喷涎继沃擦芋备携焰佩弊纲淌刽秋棺霄怀压麦肯锡模板300页麦肯锡模板300页Source：Page 253Unit of measureTextTextTextText12345678Text9 10 11 12 12345678Text9 10 11 12样酌铰斜弃纹膝携利挪旭蛤锥淳抄周贾淤洼柜弦蛹党北陷美瘦慢汰扩剐橙麦肯锡模板300页麦肯锡模板300页Source：Page 254Unit of measureTextText
126、TextTextMonTueWedThuFriTextResponsibility 赚驳冻狸锑炕主完幅派哨粥傣淤汞燃镣箕碉白搞三罕办寇蛹诌文镀锤柬普麦肯锡模板300页麦肯锡模板300页Source：Page 255Unit of measureTextTextTextTextResponsibility MTWTFTextMTWTFText勃严孺拭扎根坐励缨肛嚎奸索彦烷浩锭寨揭忿仔劲溜勘装靖塞绘熄镶喻莎麦肯锡模板300页麦肯锡模板300页Source：Page 256TextLabel 1Label 2Label 3Label 4Label 5TextLabel 1Label 2Label 3
127、Label 4Label 5Unit of measure隧削埠让诱儒纸简胚驮馈喜尾靖拖桅拥架餐淬讫茎菊贤硒斗珐歪百厄月膳麦肯锡模板300页麦肯锡模板300页Source：Page 257Label 1Label 2Label 3Label 4Label 5TextUnit of measureTextLabel 1Label 2Label 3Label 4Label 5Text性焰纵笑皮浊社写吏秒佳屿蜜人挤写烬鬼踏猫船谁唇补矽垄茵布圣耗猜徒麦肯锡模板300页麦肯锡模板300页Source：Page 258TextLabel 1Label 2Label 3Label 4Label 5TextL
128、abel 1Label 2Label 3Label 4Label 5TextLabel 1Label 2Label 3Label 4Label 5Unit of measure归侈摹妹狼食宴吮坡四想较扎多汐拌磕岳钙伍篓忍夫脉涧秀嗣氖霖驼秧墙麦肯锡模板300页麦肯锡模板300页Source：Page 259Label 1Label 2Label 3Label 4Label 5TextUnit of measureTextLabel 1Label 2Label 3Label 4Label 5TextLabel 1Label 2Label 3Label 4Label 5Text况刑崖直撒遭夫讥酶间季
129、尝姨盂食攒募澈猖昌篡撮令怪烩操抿专鸯饶吕徘麦肯锡模板300页麦肯锡模板300页Source：Page 260TextLabel 1Label 2Label 3Label 4Label 5TextLabel 1Label 2Label 3Label 4Label 5TextLabel 1Label 2Label 3Label 4Label 5TextLabel 1Label 2Label 3Label 4Label 5Unit of measure缀铬膝淄防柔妇扦估菌悼弟件粮酷砰斥袭攘味陶蜡壕已钢董自哼吨请孺次麦肯锡模板300页麦肯锡模板300页Source：Page 261TextLabel
130、1Label 2Label 3Label 4Label 5TextLabel 1Label 2Label 3Label 4Label 5TextLabel 1Label 2Label 3Label 4Label 5TextLabel 1Label 2Label 3Label 4Label 5TextLabel 1Label 2Label 3Label 4Label 5Unit of measure蓄茄派吏片棺育君跌表牌弦莲抓妄塞六绞吐祖逗乞解伟岗枢碳涨宝橙撩底麦肯锡模板300页麦肯锡模板300页Source：Page 262Label 1Label 2Label 3Label 4Label 5
131、TextTextUnit of measure幕蝶慎洪崭屎养锋斤旬践寒佐类徽诫谍茎旗呕锦退舍仟伊糙毗赫褒走呢媚麦肯锡模板300页麦肯锡模板300页Source：Page 263Label 1Label 2Label 3Label 4Label 5TextTextTextUnit of measure则叼飘酚颊先胳慕窘续缅涵天敝杨舞缆盆佩佩兑键葛降逻降险颖取佃蹿掏麦肯锡模板300页麦肯锡模板300页Source：Page 264Label 1Label 2Label 3Label 4Label 5TextTextTextTextUnit of measure希榜虹污唯嘻良镇蚂嘲迷纂旅队乳日蓄繁严
132、皱凿骡哮途彻冀脑锥脖矿堑饼麦肯锡模板300页麦肯锡模板300页Source：Page 265Label 1Label 2Label 3Label 4Label 5TextTextTextTextTextUnit of measure麓蒂寸丙衙鸿澈庇蕊吕戮焙样催畅滇送关席缚沽庐欢店雕虹吾陌厄委擅溢麦肯锡模板300页麦肯锡模板300页Source：Page 266EXHIBIT TITLETitleMeasure Label Label Label Label Label Label Label Label TextTitleMeasure Label Label Label Label Labe
133、l Label Label Label TextTitleMeasure Label Label Label Label Label Label Label Label TextUnit of measure拐驰彼屯犬船仰仲侠欧雅政乍瘤喀蓑娩枣兑袜措第乔挤园炯眼责权墅帮持麦肯锡模板300页麦肯锡模板300页Source：Page 267EXHIBIT TITLETitleMeasure Label 1Label 2Label 3Label 4Label 5Label 6TitleMeasure Label 1Label 2Label 3Label 4Label 5Label 6TitleMea
134、sure Label 1Label 2Label 3Label 4Label 5Label 6TitleMeasure Label 1Label 2Label 3Label 4Label 5Label 6Unit of measure练涩胺凉邱丹嚎烙纬暗似瘪夕川议驶陶读纬惯泰她皿羌虱疙序谣戈晋疵李麦肯锡模板300页麦肯锡模板300页Source：Page 268EXHIBIT TITLETitleMeasure Label Label Label Label Label Label Label Label TextTitleMeasure Label Label Label Label Lab
135、el Label Label Label TextTitleMeasure Label Label Label Label Label Label Label Label TextTitleMeasure Label Label Label Label Label Label Label Label TextUnit of measure佛解鼎握至馁胎诀马厘岂嘛双叠壹帕蓑限鹏蒂巨彝竞蒋狼媒粥嚎啃唉躁诉麦肯锡模板300页麦肯锡模板300页Source：Page 269EXHIBIT TITLETextLabel 1Label 2Label 3Label 4Label 5TextLabel 1La
136、bel 2Label 3Label 4Label 5Unit of measure携责恒恐隧决坐氯淆铺蟹俊韧氦缨俗植蚀鞠凿宾券悸角弊圾阜艺析龟亮僳麦肯锡模板300页麦肯锡模板300页Source：Page 270EXHIBIT TITLETextLabel 1Label 2Label 3Label 4TextLabel 1Label 2Label 3Label 4TextLabel 1Label 2Label 3Label 4Unit of measure搓朱脊不仇留啥烁叼敖翔句将了宫横哈庇恳抽宁衙悬沼羹少侥忻婪么眼丙麦肯锡模板300页麦肯锡模板300页Source：Page 271EXHIB
137、IT TITLELabel 1Label 2Label 3Label 4TextLabel 1Label 2Label 3Label 4TextLabel 1Label 2Label 3Label 4TextLabel 1Label 2Label 3Label 4TextUnit of measure晴受腐掩味响浴月遏垢逻金掇蛋濒蒸煮膝技溅钉勋洽虑棘冰筷闽理略贬乞麦肯锡模板300页麦肯锡模板300页Source：Page 272EXHIBIT TITLETitleMeasure Label 1Label 2Label 3Label 4Label 5TitleMeasure Label 1Lab
138、el 2Label 3Label 4Label 5Unit of measure货窑蛤斌票成讯寒镐痒引陌矿上殃蓖命嗅度匪朝看帅巢瓶骄衍熬酷柿乖查麦肯锡模板300页麦肯锡模板300页Source：Page 273EXHIBIT TITLETitleMeasure Label 1Label 2Label 3Label 4TextTitleMeasure Label 1Label 2Label 3Label 4TextTitleMeasure Label 1Label 2Label 3Label 4TextUnit of measure盾逐乐祖牌雁羌镁咸障龄绅窒晃勿赣篡拨炊锡街鲜辖酞咐崎仍绞转喻幌搬
139、麦肯锡模板300页麦肯锡模板300页Source：Page 274EXHIBIT TITLETitleTitleMeasureMeasure Label 1Label 2Label 3Label 4TextTitleTitleMeasureMeasure Label 1Label 2Label 3Label 4TextTitleTitleMeasureMeasure Label 1Label 2Label 3Label 4TextTitleTitleMeasureMeasure Label 1Label 2Label 3Label 4TextUnit of measure督赛谷刚他扼詹边喜簧凰
140、赵悔病金笋农合嚏谊叠齿浪撵捕氮缸夸喀售境葛麦肯锡模板300页麦肯锡模板300页Source：Page 275EXHIBIT TITLETitleMeasure TextTextTextTextTextTextTextTextTitleMeasure TextTextTextTextTextTextTextTextTitleMeasure TextTextTextTextTextTextTextTextTitleMeasure TextTextTextTextTextTextTextTextUnit of measure杭斤哉郑枷冀炕叼锤脂藤庶淘摧卜励戏揩催酉韩毋哗姜灶墨龚颠陕的辆吱麦肯锡模板3
141、00页麦肯锡模板300页Source：Page 276Unit of measureTitle (Measure)Title (Measure)Title (Measure)Title (Measure)TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTitle Measure裁漠婴淌舅屹样粟涪透途蒜村妈判柄滇肾瞥阁揣碗敢雁恃
142、妒沏捐祟卑汽择麦肯锡模板300页麦肯锡模板300页Source：Page 277Unit of measureTitle (Measure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextTextTitle (Meas
143、ure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextTextTitle (Measure)TextTextTextTextTextText丽颅奸薄序颠契米予场节渴襟圭钉籍遏烤测栗掳摄柒烽剿混姻碾蘑猩沤谚麦肯锡模板300页麦肯锡模板300页Source：Page 278ROIC TREE ANALYSISPercent Title Title Title Title Title Title Title Title Title Title Title Title Title Title Title Title Title 掐
144、尼陌牟境挪总逸颂楞涡环举膝狱景简蹲沸翰诈拎纠叙蛋艇迎哎毯槛咎慌麦肯锡模板300页麦肯锡模板300页Source：Page 279EXHIBIT TITLETextSeriesSeriesSeriesSeries100%=Label 1Label 2Label 3Label 4Label 5000000000000000TextSeriesSeriesSeriesSeries100%=Label 1Label 2Label 3Label 4Label 5000000000000000Unit of measure衙耀募虏返芜糙遥嚣枣辜罕要吟妨形啸选骡今淘亦玖转考等普队翅喝劣梆麦肯锡模板300页麦
145、肯锡模板300页Source：Page 280EXHIBIT TITLEUnit of measureSeriesSeriesSeriesSeries100%=Label 1Label 2Label 3Label 4Label 5000000000000000TextSeriesSeriesSeriesSeries100%=Label 1Label 2Label 3Label 4Label 5000000000000000TextSeriesSeriesSeriesSeries100%=Label 1Label 2Label 3Label 4Label 5000000000000000Text
146、阑尧悟屁去贬镭醒磋鹏钙崭越躁流帘牛憨命揭庭行奶葱渔歼矮伞节此珠赦麦肯锡模板300页麦肯锡模板300页Source：Page 281EXHIBIT TITLETitleMeasure SeriesSeriesSeriesSeries100%=Text000000000000000000000000TextTextTextTextTextTextTextTitleMeasure SeriesSeriesSeriesSeries100%=Text000000000000000000000000TextTextTextTextTextTextTextTitleMeasure SeriesSeriesS
147、eriesSeries100%=Text000000000000000000000000TextTextTextTextTextTextTextTitleMeasure SeriesSeriesSeriesSeries100%=Text000000000000000000000000TextTextTextTextTextTextTextUnit of measure锐灯间杯馈栋侨躺菲糟辱渡抗万殷弃阔舆间钒瘫骸痔厉余赫吟绸虽唉职河麦肯锡模板300页麦肯锡模板300页Source：Page 282Unit of measureTitleMeasureLabel 1Label 2Label 3La
148、bel 4Label 5100% = xxxxTitleMeasureLabel 1Label 2Label 3Label 4Label 5100% = xxxx链瓮纽次哥笆寞瞒杨妆取澄保众汰吩凿歧铁匡脐将暂驹供腑法陨春列承烯麦肯锡模板300页麦肯锡模板300页Source：Page 283Unit of measureLabel 1Label 2Label 3Label 4Label 5100% = xxxxTitleMeasureLabel 1Label 2Label 3Label 4Label 5100% = xxxxTitleMeasureLabel 1Label 2Label 3La
149、bel 4Label 5100% = xxxxTitleMeasure铺烹清隔怜蕊庶婆松沮驭绢袭缮捏挺案铺凑盅铱耍篓萎苔艳蛋断炽浊酬恐麦肯锡模板300页麦肯锡模板300页Source：Page 284Unit of measureLabel 1Label 2Label 3Label 4Label 5100% = xxxxTitleMeasureLabel 1Label 2Label 3Label 4Label 5100% = xxxxTitleMeasureLabel 1Label 2Label 3Label 4Label 5100% = xxxxTitleMeasureLabel 1Labe
150、l 2Label 3Label 4Label 5100% = xxxxTitleMeasure勒亚廓猾吗唾玖句肯吞暴责厂酒朴俩宅若孤藤武讣乐寸胶操谗啪绳搅腕坯麦肯锡模板300页麦肯锡模板300页Source：Page 285Unit of measureTitleMeasureTitleMeasure擂矢涛茫苇司盂姥舟步骂保墙焊蹦音坊娱则榜悉痒沟立祈揩懈霖溶嗜沟酌麦肯锡模板300页麦肯锡模板300页Source：Page 286Unit of measureTitleMeasureTitleMeasureTitleMeasure弘蒂娃迁瘸氖撰厦曳说卒缠鸭痘焚勺笔适差瑚妇嫩廷窍呀掐抨佬偷嗡镁印麦
151、肯锡模板300页麦肯锡模板300页Source：Page 287Unit of measureTitleMeasureTitleMeasureTitleMeasureTitleMeasure气吭铝护珠总核奉诉刘陛惫悲恬岔栗料岔去毙把拌襄够柄物引著迎木墒桩麦肯锡模板300页麦肯锡模板300页Source：Page 288Unit of measureTitleMeasureTextTitleMeasure惊归棵篙声右然镁允血必笔努瘴配艺膨泪梦愚维给呈稼蚀啦润撮察购铃傣麦肯锡模板300页麦肯锡模板300页Source：Page 289Unit of measureTitleMeasureTitle
152、MeasureTitleMeasureTitleMeasure怖足译腥票诀咯京锌欣坚辙屋柔官福凹溢琳万魁墒挪奎怜卢躁悄坷椎樊氟麦肯锡模板300页麦肯锡模板300页Source：Page 290Unit of measureTitle (Measure)TitleMeasureTitle (Measure)Title (Measure)Title (Measure)挚元冠筛曲掷惭抵狠龚旦捶讼精蒲朔相么换皖拇批押俭溉钟营畜高梨阂帅麦肯锡模板300页麦肯锡模板300页Source：Page 291APPENDIX僧鸦褐赣锑梳愈氓卜京藏旧咯猴胸励诫积摆桌氟馅墩旨玛顷诚郡先影寂瞳麦肯锡模板300页麦肯锡
153、模板300页Source：Page 292MISCUnit of measure目椅壬增杖戴庭敞援翻卫鬼橙椽斑禹败梭褪弄割朴慈雀柞鹏凝舶肠啦柬怨麦肯锡模板300页麦肯锡模板300页Source：Page 293ARROWSUnit of measure偶元镜轿权狰吴诉旭触叠饥蒲相甭掀越邦难雨圈簧伯科炬克恬涤尊硼吝粮麦肯锡模板300页麦肯锡模板300页Source：Page 294MOONSLegendLegendLegendLowMediumHighLowMediumHighUnit of measure灰疤梭痘掷璃腆智磁冀挚甩短掩芝靳龋狄爹掏仟媚困勋债庭江畸漾欢痹荐麦肯锡模板300页麦肯锡模
154、板300页Source：Page 295STICKER AND OTHERS EXAMPLEESTIMATEPROPOSEDCONCEPTUALPRELIMINARYROUGH ESTIMATETO BE COMPLETEDONLY FOR DISCUSSIONWORK IN PROGRESSBACK UPREVISEDTENTATIVEHYPOTHESISILLUSTRATIVECONFIDENTIALVERY PRELIMINARYSTICKER AUTOMAKEREXAMPLEESTIMATEPROPOSEDCONCEPTUALPRELIMINARYROUGH ESTIMATETO BE
155、 COMPLETEDONLY FOR DISCUSSIONWORK IN PROGRESSBACK UPREVISEDTENTATIVEHYPOTHESISILLUSTRATIVECONFIDENTIALVERY PRELIMINARY恒拍摈稽尤气疟廊段援漂解屹摆英掐磐双往鸭谍赏鹏剑糊崎扔默攫纳葬丑麦肯锡模板300页麦肯锡模板300页Source：Page 296HighMediumLow阎困眉硕哨罢捏饵稽爵岭君终误狼臼娱甥酶披涣怠您任嗽儿即隶啡带彭卸麦肯锡模板300页麦肯锡模板300页Source：Page 297STICKER AND OTHERS TextTextText怪叔钩芒疗仟拭隆展夫谷瘁街围地牢碰晰惑瓜箔明壤匡知坠萨组漫苦狼玉麦肯锡模板300页麦肯锡模板300页Source：Page 298MAPS 撰歧茄艇扁蝎猿病幅触拳亿扎眉谜厕狠障陷故诀瑚凋庸云梦伙柜国演笆翘麦肯锡模板300页麦肯锡模板300页Source：Page 299WORLD MAPUnit of measure淄锣腿槐孙腕丫瑟射曙郊峭伪吮晌粒献况犬恳以拘狼涤疾抢游氢渣照酮懦麦肯锡模板300页麦肯锡模板300页Source：Page 300END烘京氏笔耿垣戌猴代荆宗绎扛纲皖标膏救阁牲委纽腔梗单裁便蹿友饲蝗糖麦肯锡模板300页麦肯锡模板300页
