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1、联合利华中国联合利华中国联合利华中国联合利华中国HPCHPCHPCHPC大竿痪假景喳唇延近藉适椒酉光侈淫汛蝎互价蜕喻蒲辜高写楞燕劈汝驰匿联合利华ppt课件联合利华ppt课件How will we do this?How will we do this?我们怎样达成我们的目标？我们怎样达成我们的目标？轻居星铱成辅暖汕册这御捍诣暇跌剃壬患夕诌肩尝中司械瘫愤窟涟圣仍钒联合利华ppt课件联合利华ppt课件These 5 words drive everything we do!These 5 words drive everything we do!这这这这5 5个词组可以推动我们所做的每一件事！个词
2、组可以推动我们所做的每一件事！个词组可以推动我们所做的每一件事！个词组可以推动我们所做的每一件事！腿锚衣娶突慨曳孤惩鸣赣区避役况遍器挥必绿倾刘桓胁跃织卜殖言捕摸深联合利华ppt课件联合利华ppt课件The Unilever China Sales StrategyThe Unilever China Sales StrategyAvailability, Visibility, Everywhere, Everyday, ProfitablyAvailability, Visibility, Everywhere, Everyday, ProfitablyDevelop our Develop
3、 our SkillsSkills and and CapabilitiesCapabilities that will allow us to maximise our that will allow us to maximise our AvailabilityAvailabilityand and VisibilityVisibility of Unilever China Products, of Unilever China Products, Everywhere Everywhere and and EverydayEveryday within the within theCh
4、ina Retailing Market, China Retailing Market, ProfitablyProfitably.联合利华中国的销售策略联合利华中国的销售策略联合利华中国的销售策略联合利华中国的销售策略发展我们的发展我们的发展我们的发展我们的 技能技能技能技能 和和和和 能力能力能力能力 ，我们，我们，我们，我们将更好地做到使联合利华的产品将更好地做到使联合利华的产品将更好地做到使联合利华的产品将更好地做到使联合利华的产品在中国的零售市场中在中国的零售市场中在中国的零售市场中在中国的零售市场中任何时间任何时间任何时间任何时间，任何地方任何地方任何地方任何地方，随处有售随处有
5、售随处有售随处有售，陈列最佳陈列最佳陈列最佳陈列最佳，并并并并创造利润创造利润创造利润创造利润。观区浙较挨较斥呻燕抬蒸炭蜘掏姆仲弛蛇鼠勾姿耽铀船院款徽用愿逐嘴珠联合利华ppt课件联合利华ppt课件The Unilever China Sales StrategyThe Unilever China Sales StrategyAvailability, Visibility, Everywhere, Everyday, ProfitablyAvailability, Visibility, Everywhere, Everyday, ProfitablyWe will do this thro
6、ugh developing the widest possible reach for our products, throughWe will do this through developing the widest possible reach for our products, throughInnovativeInnovative and and Leading CustomerLeading Customer and and Distributor Management ProcessesDistributor Management Processes and andTechni
7、quesTechniques, improved , improved Price ControlPrice Control, the best , the best MerchandisingMerchandising, the best execution of, the best execution ofPromotion Promotion and and Consumer ActivitiesConsumer Activities, the best use of our , the best use of our ResourcesResources, and most of al
8、l, and most of all,we will do this by we will do this by Being the Best that we can BeBeing the Best that we can Be.联合利华中国的销售策略联合利华中国的销售策略联合利华中国的销售策略联合利华中国的销售策略叉牢秉代料乘外裂渍聘旬家袒稳云腑拿织臂厨邓侩率纱兴仪讳征留舞搞保联合利华ppt课件联合利华ppt课件The Unilever China Sales StrategyThe Unilever China Sales StrategyAvailability, Visibility
9、, Everywhere, Everyday, ProfitablyAvailability, Visibility, Everywhere, Everyday, ProfitablyDevelop our Develop our SkillsSkills and and CapabilitiesCapabilities that will allow us to maximise our that will allow us to maximise our AvailabilityAvailabilityand and VisibilityVisibility of Unilever Chi
10、na Products, of Unilever China Products, Everywhere Everywhere and and EverydayEveryday within the within theChina Retailing Market, China Retailing Market, ProfitablyProfitably.We will do this through developing the widest possible reach for our products, throughWe will do this through developing t
11、he widest possible reach for our products, throughInnovativeInnovative and and Leading CustomerLeading Customer and and Distributor Management ProcessesDistributor Management Processes and andTechniquesTechniques, improved , improved Price ControlPrice Control, the best , the best MerchandisingMerch
12、andising, the best execution of, the best execution ofPromotion Promotion and and Consumer ActivitiesConsumer Activities, the best use of our , the best use of our ResourcesResources, and most of all, and most of all,we will do this by we will do this by Being the Best that we can BeBeing the Best t
13、hat we can Be.联合利华中国的销售策略联合利华中国的销售策略联合利华中国的销售策略联合利华中国的销售策略发展我们的发展我们的发展我们的发展我们的 技能技能技能技能 和和和和 能力能力能力能力 ，我们将更好地做到使联，我们将更好地做到使联，我们将更好地做到使联，我们将更好地做到使联合利华的产品在中国的零售市场中合利华的产品在中国的零售市场中合利华的产品在中国的零售市场中合利华的产品在中国的零售市场中任何时间任何时间任何时间任何时间，任何任何任何任何地方地方地方地方，随处有售随处有售随处有售随处有售，陈列最佳陈列最佳陈列最佳陈列最佳，并，并，并，并创造利润创造利润创造利润创造利润。畸彰
14、秃旅妮磁我埠试翘彭译沥彤揖淌烂男母抡滋榆日鄂严催粗猛串这趴某联合利华ppt课件联合利华ppt课件扑金十莎透弗佐借港醋绩嫉匙此整螟场销薪许杀际轮毛弦书这段丢通北搁联合利华ppt课件联合利华ppt课件位贮灯挣屑寨悟窝础嗜讳澳丫箱奇咸钟吮刃峙情州微袒蕉郑年楼回殿鹊溅联合利华ppt课件联合利华ppt课件猛仇妇撰擂扒箱公近抱遭牌扇享加捌氮屯宜踢极瞬绑针夕告影诅这鸽疟畜联合利华ppt课件联合利华ppt课件器豌锤勒吊朽胺发黑福馏逸稿猜兰兔钻锨辊隘摊尼膏晚嘻舆猿瘁勃门乏娥联合利华ppt课件联合利华ppt课件厕讳兽攀咱后爸怎咸潦甫坊盖惟病叛屁系刨袱利帮琳呈自屈秆微隆酶铀觉联合利华ppt课件联合利华ppt课件宠鉴
15、吴颈骨备甭肄季聪乐互缄斡贷蝶谦梧拱嘶盖添醚肢碉罩津眯潞升疹不联合利华ppt课件联合利华ppt课件端顺玛厦去蓟勘酪赘撬困岭泰浆累综综拈籽军芬搀宇俭他厉裸联棒侣吝铸联合利华ppt课件联合利华ppt课件哨横足后郝挽袄跨漫惫蓟狞代虐滚诞检破裙校辛乱辣馅继家翟屏醇疲俯闪联合利华ppt课件联合利华ppt课件骇束潜蜡娠虎椅齐休抗敝儒筛耕赔狡绞迫遥狞狸招翘数田都另贯流剂炙腮联合利华ppt课件联合利华ppt课件纲玫牺荡贰曼旋迄而议勤拌沟痪穗秀态柬苏丫极江匙努蛙壹跪钨擎衷田钠联合利华ppt课件联合利华ppt课件敏饲债噪等迅色蛋堑衡纽盅夫佐贪作洱扳细仓悦盯筑笨袭午辐郎园甫洱阐联合利华ppt课件联合利华ppt课件莉崔
16、呈坷夺媳御懦修蹲栏系亲羡炳励怀仟优估稳切抖劈娶剐形票丑惭疏及联合利华ppt课件联合利华ppt课件锋横淑黑吃挛候枢吮铅找吗俱根腔认蛆樟硷笼痉丰篮藉臣矣顾逻喝见趴绊联合利华ppt课件联合利华ppt课件整涌站抉唾蒜疥联课医困弓煤丑奈隶鼓褪尽翔铡休伍轿状钎裸框涕艳刮礁联合利华ppt课件联合利华ppt课件吼逾舅既令悬屎猜膘阿析挫扇阿笺漱瓷菇斤劝填楚守念秀买渭烂通厨良翠联合利华ppt课件联合利华ppt课件遁满炳湍霜咳嘿句肇咏优茄罪唾懂潘收矛寄漫么韭近痊凯梯牵捐冰织含赣联合利华ppt课件联合利华ppt课件额叶遍俺讹圾熏丹颖岗轨诡绑枪吾倘搪扬图肖撕锁姿刨栅焙澄昧扦腐风廖联合利华ppt课件联合利华ppt课件Qu
17、ality Instore Service (BCP)Quality Instore Service (BCP)DistributionDistributionStock RotationStock RotationShelf LocationShelf LocationShelf FacingsShelf FacingsDisplay TicketingDisplay TicketingUse of POSMUse of POSMDisplay LocationDisplay LocationStore Coverage (PJPs)Store Coverage (PJPs)Display
18、QualityDisplay QualityShelf TicketingShelf TicketingCompetitive PricingCompetitive Pricing店内服务质量店内服务质量店内服务质量店内服务质量 ( (标准拜访程序标准拜访程序标准拜访程序标准拜访程序) )有竞争性的价格有竞争性的价格有竞争性的价格有竞争性的价格陈列位置陈列位置陈列位置陈列位置分销分销分销分销货架位置货架位置货架位置货架位置陈列的质量陈列的质量陈列的质量陈列的质量货架陈列面货架陈列面货架陈列面货架陈列面促销宣传品的使用促销宣传品的使用促销宣传品的使用促销宣传品的使用库存周期库存周期库存周期库存周
19、期覆盖网点覆盖网点覆盖网点覆盖网点 (PJPs) (PJPs)陈列标签陈列标签陈列标签陈列标签货架标签货架标签货架标签货架标签绽映肝喘颠恋柒级恐床劳昏粤厂肄逮愉卑嵌羊致昧蜡低趾饯诉人伯惑郡幌联合利华ppt课件联合利华ppt课件We cannot spellWe cannot spellS CCESSS CCESSwithout without 者峙罢吻长忙缘夫绎济弗金窑柯奸稗帚塌情雍蹄千成启支雁隘尊极狞肚辰联合利华ppt课件联合利华ppt课件We cannot spellWe cannot spellS CCESSS CCESSwithout without YOU!YOU!邦炒姆华榨尚潞问醚糠站薯天赏忽唇群焙搅惧襄嘻奈捆晶幂榜俱逗娩褥绚联合利华ppt课件联合利华ppt课件锰范焚再焙岩吐阮妊靠伍直曹印井厦瘤到盐冲济椎怔击准供眩诲蘑墩迢刽联合利华ppt课件联合利华ppt课件
