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1、美国一商学院教授讲美国一商学院教授讲义义Q&As4Individual grade (50%)1st week report (discussions, what you learned, and questions): 25%2nd week report: 25%4Please turn in both reports by Wednesday, 11/5. (Those having turned in the 1st week report just need to turn in the 2nd week report.) 10/31/20032Ye-Sho Chen at Fuda
2、nQ&A 14What kind of industries are using franchising to grow? Chen at FudanQ&A 24What are the general characteristics of industries which are appropriate for franchising?www.bus.lsu.edu/academics/entrepreneurial/franchiseclass/pages/ForBook/title.htmlwww.bus.lsu.edu/academics/entrepreneurial/franchi
3、seclass/pages/FeeBook/title.html 10/31/20034Ye-Sho Chen at FudanQ&As 3 & 44How to achieve the “family” relationship in franchising?“Strategic Growth of Franchise Firms in the Digital Economy,” Chen, Justis, and Yang, 2003 (Table 4)To be discussed on Wednesday, 11/5/034It is interesting to do some re
4、search on relationship between franchisors and their franchisees. I gave some simple and direct suggestions on this problem above. Still, there is a long way to go. 10/31/20035Ye-Sho Chen at FudanQ&As 5 & 64You introduced several successful Internet Franchise companies which are fresh for me. If you
5、 can provide some useful references for me, Ill be much appreciated.“Strategic Growth of Franchise Firms in the Digital Economy,” Chen, Justis, and Yang, 2003 (Table 3): WSI Internet and Kodak in ChinaPresentation to Fudan MBAs (1:30-3:30, Tuesday, 11/4): “E-Business, Franchising, and Knowledge Capi
6、tal”4I will doubt the feasibility of the perfect digital nervous system the most important factor in my opinion is still the organization which uses the system.10/31/20036Ye-Sho Chen at FudanQ&A 74How did Jim make 7-digit salary?4Questions: (1) Was it permitted by the companys CEO that Jim made use
7、of companys services for his compactors and other companies? (2) If Jim provided IT services for his competitors, didnt the company worry that they will lose their IT competitive advantages?The success of S tells us the tremendous need of ASP in franchising.It is quite difficult for a typical franch
8、ise company to invest on large-scale IT system just for operational purposes.The failure of IT investment at Mail Box Etc (Now is UPS Stores)It is very hard to replicate the services of a successful ASP. Consider S:How do you tap into the network chains of the hotels of many brands?How do you provid
9、e the external benchmarking reports which, according to Herbert Simon, are the most important to the management?10/31/20037Ye-Sho Chen at FudanQ&As 8-104What I need is B2B give me some advice that which knowledge that I will study to improve my academic and practical ability.4 IT technology changes
10、rapidly will KM & BI be replaced by .4 which direction should we follow Bottom UpWhat am I interested in the most?What skills do I have? What am I good at?What are my social networks?Top DownWhats new in the world, China, etc?What are the problems people talking about?What are the opinions of the th
11、ought leaders such as Herbert Simon?Remember what Simon said in 1971 & 1988 remain true and being reserached What knowledge shall I pick up? How to pick them up quickly through the social networks of experts?Middle Out Using the Principles of Effectuation (effectuation.org)Affordable loss rather tha
12、n expected returns; Business partnership rather than engaging competition; Contingencies leveraging rather than avoiding them.10/31/20038Ye-Sho Chen at FudanQ&A 114Is it worthwhile to research the issues between BI & BPR and how?isds.bus.lsu.edu/chenBPI & BPR: Recent literature & Profiles of Success
13、ful/Failure Cases10/31/20039Ye-Sho Chen at FudanAgenda4Q&As4Transforming Data into Timely Information for Business Intelligence (Continued)Chen, Y., Justis, R.T., and Chong, P.P., Data Mining in Franchise Organizations, Organizational Data Mining: Leveraging Enterprise Data Resources for Optimal Per
14、formance, edited by Hamid R. Nemati & Christopher D. Barko, pp. 217-229, 2004. Available at isds.bus.lsu.edu/chen/Papers/DataMining.doc. Zhang, B., Chen, Y., and Pawlowski, Online Data Mining in Franchising Supply Chain Management: A Case Study in Apparel Industry, Proceedings of the Americas Confer
15、ence of Information Systems, August 4-6, 2003, Tampa, Florida. Available at isds.bus.lsu.edu/chen/Papers/SupplyChain.doc.4Knowledge Management ProcessChen, Y., Hammerstein, S., and Justis, R.T., Knowledge, Learning, and Capabilities in Franchise Organizations, Proceedings of the 3rd European Confere
16、nce on Organizational Knowledge, Learning, and Capabilities, Athens, Greece, April 5-6, 2002. Available at www.alba.edu.gr/OKLC2002/Proceedings/pdf_files/ID225.pdf.10/31/200310Ye-Sho Chen at FudanData Mining in Franchise Organizations10/31/200311Ye-Sho Chen at FudanData Mining in Franchise Organizat
17、ions10/31/200312Ye-Sho Chen at FudanData Mining in Franchise Organizations10/31/200313Ye-Sho Chen at FudanAgenda4Q&As4Transforming Data into Timely Information for Business Intelligence (Continued)Chen, Y., Justis, R.T., and Chong, P.P., Data Mining in Franchise Organizations, Organizational Data Mi
18、ning: Leveraging Enterprise Data Resources for Optimal Performance, edited by Hamid R. Nemati & Christopher D. Barko, pp. 217-229, 2004. Available at isds.bus.lsu.edu/chen/Papers/DataMining.doc. Zhang, B., Chen, Y., and Pawlowski, Online Data Mining in Franchising Supply Chain Management: A Case Stu
19、dy in Apparel Industry, Proceedings of the Americas Conference of Information Systems, August 4-6, 2003, Tampa, Florida. Available at isds.bus.lsu.edu/chen/Papers/SupplyChain.doc.4Knowledge Management ProcessChen, Y., Hammerstein, S., and Justis, R.T., Knowledge, Learning, and Capabilities in Franch
20、ise Organizations, Proceedings of the 3rd European Conference on Organizational Knowledge, Learning, and Capabilities, Athens, Greece, April 5-6, 2002. Available at www.alba.edu.gr/OKLC2002/Proceedings/pdf_files/ID225.pdf.10/31/200314Ye-Sho Chen at FudanOnline Data Mining in Franchising Supply Chain
21、 Management: A Case Study in Apparel Industry10/31/200315Ye-Sho Chen at FudanOnline Data Mining in Franchising Supply Chain Management: A Case Study in Apparel Industry10/31/200316Ye-Sho Chen at FudanOnline Data Mining in Franchising Supply Chain Management: A Case Study in Apparel Industry10/31/200
22、317Ye-Sho Chen at FudanOnline Data Mining in Franchising Supply Chain Management: A Case Study in Apparel IndustryFuzzy Linear Clustering10/31/200318Ye-Sho Chen at FudanAgenda4Q&As4Transforming Data into Timely Information for Business Intelligence (Continued)Chen, Y., Justis, R.T., and Chong, P.P.,
23、 Data Mining in Franchise Organizations, Organizational Data Mining: Leveraging Enterprise Data Resources for Optimal Performance, edited by Hamid R. Nemati & Christopher D. Barko, pp. 217-229, 2004. Available at isds.bus.lsu.edu/chen/Papers/DataMining.doc. Zhang, B., Chen, Y., and Pawlowski, Online
24、 Data Mining in Franchising Supply Chain Management: A Case Study in Apparel Industry, Proceedings of the Americas Conference of Information Systems, August 4-6, 2003, Tampa, Florida. Available at isds.bus.lsu.edu/chen/Papers/SupplyChain.doc.4Knowledge Management ProcessChen, Y., Hammerstein, S., an
25、d Justis, R.T., Knowledge, Learning, and Capabilities in Franchise Organizations, Proceedings of the 3rd European Conference on Organizational Knowledge, Learning, and Capabilities, Athens, Greece, April 5-6, 2002. Available at www.alba.edu.gr/OKLC2002/Proceedings/pdf_files/ID225.pdf.10/31/200319Ye-
26、Sho Chen at FudanManaging Data for Empowerment and Collaboration: Recent papers of mineTransforming Data into Timely Information for Business Intelligence: (1) Multi-dimensional OLAP queries; (2) Non-MOLAP (ROLAP) queries; (3) Data Mining; (4) Text MiningKnowledge Management ProcessHigh Business Val
27、ue Creation and Implementation Timely Strategic Growth of Firms in the Digital Economy10/31/200320Ye-Sho Chen at FudanKnowledge DefinedKnowledge is “a justified personal belief that increases an individuals capacity to take effective action.” (Alavi and Leidner, 1999)(Alter, 1999)(Alavi, 2003)Learni
28、ng10/31/200321Ye-Sho Chen at Fudan(Maryam Alavi, 2003)10/31/200322Ye-Sho Chen at FudanKnowledge Management Process (Alavi, 2003)4Knowledge Creation (Example 1)At Hilton, multi-dimensional benchmarking reports provided by S identify certain hotels to be of highest (poorest) performance consistently.F
29、urther investigations identify vital factors behind the consistently highest (poorest) performance.The causal relationships between the vital factors and the performance become the working knowledge. Learning10/31/200323Ye-Sho Chen at FudanKnowledge Management Process (Alavi, 2003)4Knowledge Creatio
30、n (Example 2)At Hilton, decision making tasks such as “How much to spend on the advertisement to increase the profit?” have been tested and implemented successfully. The causal relationships structured by the Influence Diagrams become the working knowledge.Learning10/31/200324Ye-Sho Chen at FudanKno
31、wledge Management Process (Alavi, 2003)4Knowledge Creation (Example 3)The marketing strategies associated with the Diaper & Beer data mining have been tested.The causal relationships between the Diaper & Beer association and the marketing performances become the working knowledge. Learning10/31/2003
32、25Ye-Sho Chen at FudanKnowledge Management Process (Alavi, 2003)4Knowledge Creation (Example 4)At Hilton, text mining has been used to identify the patterns of customer complaints. The causal relationships found in the clustering patterns become the working knowledge.Learningwww.synthema.it/english/
33、servizi/datamining_demo_gene.html 10/31/200326Ye-Sho Chen at FudanKnowledge Management Process (Alavi, 2003)4Knowledge Storage/Retrieval (Organizational Memory)Created knowledge is embedded in the Corporate Database as Business Rules (For example, Diaper & Beer Business Rule: Yuppie will buy diapers
34、 and beers on Friday nights. The stores have to strategically arrange diapers & beers accordingly.)Business Rules for an Airline Reservation System (Chen, etc 1992)10/31/200327Ye-Sho Chen at FudanThis is how the Diaper & Beer business rule will be embedded in the daily routine.10/31/200328Ye-Sho Che
35、n at FudanKnowledge Management Process (Alavi, 2003)4Knowledge Creation4Knowledge Storage/Retrieval (Organizational Memory)4Knowledge TransferFrom Knowledgeable Persons to Knowledgeable Portals 4Knowledge ApplicationsPersonalized value-added services (Master Card Presentation)Found It Services in Houston10/31/200329Ye-Sho Chen at FudanKM Processes Not a Monolithic and Sequential Set of Activities (Alavi, 2003)10/31/200330Ye-Sho Chen at Fudan
