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1、gkxx精品课件必修4 Unit 1 ProjectProjectgkxx精品课件Project Developing an ad campaigngkxx精品课件Step One: Comprehension1 What is an ad campaign?2 What media can you use in an ad campaign?3 What questions should we first consider?An ad campaign is an organized programme ofadvertisements using various kinds of ads
2、to reach a particular audience.We can use different kinds of media, including newspapers,magazines,televisions,billboards, mailing, etc.1 Who is the audience for your ad campaign?2 What do you want your ad campaign to say?3 How do you reach your audience?gkxx精品课件To build an ad c_Step One*have a clea
3、r g_ and t_ audience in mind;*do a little r_ and you can c_ right m_ for the right people.Step Two*gather i_ from your research;*It is important to always try to a_ to the wayThe audience will r_.Step Three*use different m_ to get your message a_*decide what a_ you want to use to r_ your audience.am
4、paignoalargetesearchreateessagenformationppealeactediacrosspproacheachDetailed information:gkxx精品课件Main idea of each paragraphPara. 1Para. 2Para. 3Para. 4the definition of an ad campaign/what an ad campaign meansthe target audience and how to determinethe target audiencewhat the ad campaign sayshow
5、to reach the target audiencegkxx精品课件Step Two: Language Focuses1 reach a particular audience (line 2)Reach here means attain/achieve.e.g. We can never reach perfection. You will know better when you reach my age.Exercise After a long discussion, we _ _ _ on what steps we should take in the next three
6、 months.(达成理解）reachedanunderstandinggkxx精品课件2 In order to determine(line 11)determine:decide firmly/find outEg.We havent determined when to leave. Can you determine the meaning of the word?determine on/upon:resolveEg.We determined on an early start.determine to do sth.He determined to learn French.d
7、etermined: adj.be to do sth.Im determined to succeed.Ex: We _ _ _ adopt his suggestion. (决定）are determinedtogkxx精品课件3 appeal to the way(line 19)appeal to: V.(a) be attractive/interestingEg. Do these paintings appeal to you?(b) make an earnest request 恳求/呼吁Eg. The police appealed to the crowd not to
8、panic. N. Eg. an appeal for help/ food The new fashion soon lost its appeal.Ex.The idea of working abroad never _ _ me.(吸引） appeals togkxx精品课件4 be concerned with(line 23)be concerned with: be aboutHer latest article is concerned with Taiwan Issues.Mr. Zhang is much concerned with the disabled.concer
9、n:V. affectThe loss is serious for all concerned.N. Its no concern of mine. What are your main concerns as a writer?as far as sb/sth. concerned: 就某人/事而言Ex. We _ _ _ _ his safety.( 都关心） -areallconcernedwithCan you make a sentence?gkxx精品课件5 What approach you want to (line 28)approach N. waysWe can try
10、 a new approach to language teaching.N. coming near toAt her approach the children ran off.approach V. come near/get close toAs you approach the town the first building you see is the church.I find him difficult to approach.Identify different meanings of approach.gkxx精品课件a With the approach of night
11、, it became colder and colder.b The approach to the city was blocked.c The time is approaching when they will leave for London.d Did he approach you about helping him with his homework?=with the night falling down夜幕降临=way to去城里的路=coming near时间快到了= go to找你gkxx精品课件Step Three: Developing an ad campaign
12、*Planning(1)Work in small groups.(2) Decide the subject of your ad campaign from the listed.(3) If you have your own idea,please get your teachers approval.Animal protection Anti-smokingAnti-drugs Anti-litteringThe subject of your ad campaign will be_.gkxx精品课件*Preparing(1)Discussion : (2) Team work
13、who/what/how :Members name taskResearchDesign a logoDevelop a slogan Forms of mediaCampaign proposalPresentationgkxx精品课件*ProducingWhat should each member do?researcher-find inf. from various sourceslogo/slogan designer- made it attractiveproposal writer- write a brief outline and plan some questions
14、the whole team-work as a whole and everyone should contribute to the projectgkxx精品课件*Presenting(1)Make your presentation clearly.(2)Answer questions concerning your ad campaign.(3) Post your logo and slogan. Lets enjoy it!gkxx精品课件Homework1 Finish Ex. B2on Page 91.2 Preview the listening material on Page 96.同学们来学校和回家的路上要注意安全同学们来学校和回家的路上要注意安全
