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1、商务英语Unit 2 Companies教材：新视野商务英语（上）http:/ 新视野商务英语【英语】商务英语 新视野商务英语Unit 2 CompaniesObjectivesKey vocabularyLead-inLanguage focusSkillsBusiness communicationHomeworkhttp:/ 新视野商务英语【英语】商务英语 新视野商务英语Objectives When the learners finish learning this unit, they should be able to providing information on compan
2、ies and products collecting information on companies and products http:/ 新视野商务英语【英语】商务英语 新视野商务英语Language focusPresent simple and present continuousPronunciation: Third person singularhttp:/ 新视野商务英语【英语】商务英语 新视野商务英语Skills Writing: avoiding repetitionReading: FT Graduate Training ProgramListening: four
3、 major companies http:/ 新视野商务英语【英语】商务英语 新视野商务英语Key vocabulary1.buy: to get sth by paying money e.g. Whether you are buying or selling, our prices are the best in town. They brought peace with their freedom. buy in: to buy in case of future need 大量买进 buy off: 买通，向某人行贿 buy out: 收购股份http:/ 新视野商务英语【英语】商
4、务英语 新视野商务英语2.sell: give sb else in exchange for money e.g. Id like to buy your house if you are willing to sell. The paining was sold to an American buyer. sell out: 全部卖光，卖完3.marketing: 市场学，销售业务 marketing strategy 销售策略 marketing director: 销售经理http:/ 新视野商务英语【英语】商务英语 新视野商务英语4.Producation production li
5、ne: 生产线5.IT=information technology6. telecommunication: 电信7.multi: 很多的 multi colored 多色的 multi lingual country: 多语言国家8.subsidiary: controlled by another 子公司http:/ 新视野商务英语【英语】商务英语 新视野商务英语Lead-in3.Work in groups. Choose three of these companies.Write what you know about:1.What each company produces or
6、 provides.2.Where the company started.3.Where the company operated.4.Who its main competitors are.BMW Coca-Cola Nike Levi Straus & Co. Microsoft http:/ 新视野商务英语【英语】商务英语 新视野商务英语Present continuous现在进行时现在进行时USE1 We use the present continuous to talk about; Things which are happening at the time of speak
7、ing.现在进行时用来表示说话时正在发生的事情e.g. Im trying to call Geoff Peters.e.g. He isnt working today.e.g. What are you doing? 1http:/ 新视野商务英语【英语】商务英语 新视野商务英语2 Things which are happening around the time of speaking.说话前后正在发生的事情e.g. The company is developing a new drug against asthma.e.g. The company isnt recruiting
8、at the moment.e.g. What are they planning to do?e.g. Some verbs are not usually used in it the continuous form. 2http:/ 新视野商务英语【英语】商务英语 新视野商务英语有些动词一般不用进行时hear see smell tastelike dislike hate love want wish hopebelieve feel(=think) forget know mean rememberthink(= have an opinion) understandcontain
9、have(=own)owe own possessThese are stative verbs; they describe states or senses.这些动词是状态动词，用于表示状态或感觉。 3http:/ 新视野商务英语【英语】商务英语 新视野商务英语FORMBe+_ing形式Positive and negative肯定形式和否定形式I am/m am not/m not flyingYou/we/you/they are are not/arent flyingHe/she/it is is not/isnt flyingQuestion疑问形式Am I flying?Are
10、 you/we/you/they flying?Is he/she/it flying? 4http:/ 新视野商务英语【英语】商务英语 新视野商务英语Verbs that end in a consonant followed by e以辅音字母e加结尾的动词去掉e再加ingtake takingmanage managingBUT但是Verbs that end in vowel + e以元音字母e结尾的动词直接加ingagree agreeing, see seeingvowel + consonant double consonant 5http:/ 新视野商务英语【英语】商务英语 新
11、视野商务英语When the last syllable is stressed, we usually double the final consonant.以元音字母加辅音字母结尾的动词，如果最后一个音节重读，通常双写末尾的辅音字母再加ingfit fittingbegin beginningcontrol controllinghttp:/ 新视野商务英语【英语】商务英语 新视野商务英语Pronunciation:Complete the rules1.For verbs that end in /p/, /t/, /k/, /f/ we pronounce the final s: /
12、s/2.For verbs that end in /s/, /z/, /d/ we pronounce the final s: /iz/3.For verbs that end in all other sounds we pronounce the final s: /iz/http:/ 新视野商务英语【英语】商务英语 新视野商务英语The tips for business letter writing:brief ( state the aim at he very beginning), clear ( what you expect or need in specific way
13、), polite (dear, Yours sincerely, and a neat form).Homework:Write an enquiry for Chemex to SK in 4A sized paper. Note: Following the sample on D.( Date line )Dear Sir / Madam,We are looking for a company to help us to distribute products in the USA and Asia.We manufacture a wide range of chemical pr
14、oducts. At present we export to Europe, but we would like to develop our markets in the USA and Asia.Enclosed please find our brochure which gives the details about our company.We look forward to hearing from you.Yours sincerely(signature)http:/ 新视野商务英语【英语】商务英语 新视野商务英语Reading Read the text carefully
15、 and answer these questions.1.What is the parent company of the Financial Times Group?Answer:2.Which four areas does the parent company operate in?Answer: The FT Group is part of Pearson plcPublishing, TV production, broadcasting and electronic/multimedia businesshttp:/ 新视野商务英语【英语】商务英语 新视野商务英语3.Whic
16、h four areas does the Financial Times Group operate in?Answer:4.Name three newspapers which the FT Group publishes.Answer:5. What is the FT Group planning?Answer:6.Graduate recruits can expect to gain experience in a number of areas. Name three of them.Answer:a, d, f, gThe Financial Times, Les Echos
17、, RecoletosThey are planning to recruit up to 6 business graduate trainees.Strategic planning, product development, editorial, Marketing, advertisement sales.http:/ 新视野商务英语【英语】商务英语 新视野商务英语7. What requirements does the FT have of the recruits?Answer: 8.Which of these are personal qualities? Which of
18、these are skills or knowledge?Answer: 9.How long is the training scheme?Answer:10. What is one of the companys beliefs?Answer: Ability to think innovatively and practically, a high degree of business awareness, good communication skills, ambition,a wide range of interests and experience.Personal qua
19、lities: ability to think, interests, ambitionSkills/knowledge: business awareness, communication skills and experience15 monthsQuality of opportunityhttp:/ 新视野商务英语【英语】商务英语 新视野商务英语Homework and checklist for Unit 2:Name five of the companies you learnt about in this unit.Name three different industries.What is a holding companies?Which tense do we use to talk about a the regular activities of a company? b the current activities of a company/http:/ 新视野商务英语【英语】商务英语 新视野商务英语
