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1、找素材就上变色龙网 本素材来自网络分享，免费供学习交流，严禁商用！Success of eleme app20141042240 20141042240 杨冰倩杨冰倩找素材就上变色龙网 本素材来自网络分享，免费供学习交流，严禁商用！Specific purpose：To inform my audience about why eleme app has achieved great success and problems they may face.Central idea：eleme app has achieved significant success due to the succ
2、essful advertisement method, the clear operation page and the best customer experience but still will face problem :how to make profit reasonably and permanently.01找素材就上变色龙网 本素材来自网络分享，免费供学习交流，严禁商用！scalperIntroduction张旭豪，男，汉族人，“饿了么”网上订餐平台创始人，本科就读于同济大学1，硕士毕业于上海交通大学康嘉是饿了么联合创始人，曾负责饿了么早期拓展、中期组织发展变革、以及物流系
3、统的搭建02scalper找素材就上变色龙网 本素材来自网络分享，免费供学习交流，严禁商用！scalperIntroductionIts Saturday morning ,and we four boys in the dormitory just wake up at 9 oclock maybe. Instead of getting out of bed，we just pick up the mobile phone, order a meal on eleme app and fall asleep again. Two hours later, the mobile phone
4、rings so we go downstairs and fetch our lovely brunch. Outside the dormitory building you will see several motorbikes coming to deliver takeout food and boys waiting for their meal. And most of them place their order by eleme.02scalper找素材就上变色龙网 本素材来自网络分享，免费供学习交流，严禁商用！找素材就上变色龙网 本素材来自网络分享，免费供学习交流，严禁商用
5、！*founder of eleme appSo lets have look at a brief introduction of eleme, given by zhangxuhao ,founder of eleme app.Established in 2009，Shanghai，eleme app had only 17 restaurants as food supplier and ally online at that time.While up to now ,there are more than 180 thousand restaurants joining in el
6、eme app which meansthe company is 10 times larger than when it was founded. What s more, about 10 million people are using it with satisfaction.找素材就上变色龙网 本素材来自网络分享，免费供学习交流，严禁商用！* Why the simple app can achieve such honorable success?eleme has 2 major advantages compared to other takeout apps.A.First
7、, eleme meets the market demand accurately. 1.For the restaurants，eleme provides them a clear operation page so that they can handle all the orders quickly enough. Whats more, Eleme regularly calls restaurants together to share experience in order to improve their service quality which gains many go
8、od comments from restaurant boss.2.For the users eleme presents the evaluation of a restaurant made by other users . Compared to other takeout apps like meituan or baidu, eleme shows vivid pictures of different dishes to give users a better understanding ，which allows users to order dishes at ease.
9、B. Also，their success is due to the reasonable way of advertisement. Not only by handing out advertisement pages traditionally, they boost their popularity also by giving every user who orders meals many red envelopes to share with others in Wechat group so that more and more people come to know thi
10、s app.找素材就上变色龙网 本素材来自网络分享，免费供学习交流，严禁商用！*problem of eleme app 1.It is unreasonable to charge the restaurant too much or they will give up the eleme app.Actually, according to Xiaoxiang daily paper 20 restaurants in Yangzhou choose to quit eleme app because of its high cost in 20112.Charge the users?W
11、hat the customers really concern is whether they can get a cheap and delicious meal. So we are likely to choose eleme instead of meituan just because of its lowerdiscount which aims to expand market in some way. However, it is hard to say how many users will stay if the discount is cancelled not to
12、mention if users are charged for using the app.how to develop the business to make profit reasonably and permanently？找素材就上变色龙网 本素材来自网络分享，免费供学习交流，严禁商用！*eleme appEven zhangxuyang himself has said：its too early to think of the profit method which implies that they havent figured out the suitable plan.A
13、ll in all ，it remains to be seen how these takeout apps will create profit continuously.找素材就上变色龙网 本素材来自网络分享，免费供学习交流，严禁商用！*Conclusion. Success of eleme owes to the successful advertisement method, the clear operation page and the best customer experience. Just like taobao in online shopping area，kuaidi、didi taxi app in taxi reservation area, eleme, in takeout food area reflects the rise of a new life style based on the online to online service system, the so-called O2O system ,which greatly improves our quality of life.
