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1、Welcome to the unitunit1, m4New Words:1. handout (hand + out)印刷品印刷品(广告、广告、 传单、讲义传单、讲义)e.g Please read the handout carefully. hand out分发，散发分发，散发 Will you help me to hand out the leaflets at the meeting. 2. ad campaign广告活动广告活动3. statistics统计数字统计数字4. state your opinion on表达对表达对的看法的看法Welcome to the unit
2、1)a good way to do / of doing / that / in which2) make people aware of使人们了解使人们了解 be aware of 知道知道/意识到意识到/明白明白 She was aware of the fact. But she could not face it yet.她意识到了这个事实，但她不她意识到了这个事实，但她不能够面对它。能够面对它。 He was not aware of her presence till she spoke to him. Everyone was aware that they were in d
3、anger. Im quite aware how you would feel.3. see pictures similar to the ones below看到下看到下面相类似的图片面相类似的图片 His views are similar to mine. Marys hat is similar to Janes.4. special discount特别削价特别削价Which advertisementdo you like best?123Brainstorming:1 Where can we find these ads?2 Why do you like these ad
4、s?On billboards,on the Internet, in newspapers/Magazines, on TV , in leaflets, or in buses etc.They are quite interesting, creative and we can get some useful information from them.Observation: Observe the six pictures on Page 1. Try to divide them into two parts.Ads for public issuesAds for sales P
5、roject Hope Earth DaySay No to drugsSoftwareOxlin AirlinesSoft shine shampooDiscuss and speak: Read the instructions and focus on the six posters. Try to answer these questions: What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster?Poster 1Th
6、e first poster is intended to make people aware of the importance of Project Hope. It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do something to help children in poor areas. The poster makes us aware of the needs o
7、f other people.Poster 2 This poster is intended to sell his product to the persons who want to study on the computer. With the persuasive words ”special discount” and images to attract Peoples attention, people would buy some cheap learning software. Sometimes this will help you. But sometimes dont.
8、 In our actual life, if you want to study, I think you can learn something well without learning software. On the contrary, if you have learning software, you are not sure to learn something well. Poster 3This poster is a commercial advertisement. It offers the airline service. It uses “I love to fl
9、y with Oxlin Airlines. Taking airlines is a fast way to get to another place. In this way can much of time be saved.Poster 4This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nets. They have to build their nets in the sky because all the trees have
10、been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 5 Taking drug is harmful both to the people who take drug and their family. If someone takes drugs, he will become seriously ill. This poster is intended to educate people about healt
11、h and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.Poster 6This poster is targeting young people especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts fro day
12、s” successfully to persuade young people to buy this shampoo.More ads for you to discuss:Protect water,Protect ourselves.Can you think about a good slogan for each ad?Never delete GreenKeep it Forever!Sedal ShampooEverything is possible!Taiwan,China!Cherish your life!Enjoy your music,Enjoy your Sony
13、!Shoes can fly!So do your dreams!Good to the last drop.The new digital era.数码新时代数码新时代The taste is great. 味道好极了。味道好极了。Nescaf雀巢咖啡雀巢咖啡The taste is great.Im lovin it.我就喜欢。我就喜欢。McDonalds麦当劳麦当劳Just do it. 只管去做。只管去做。Nike耐克运动鞋耐克运动鞋Intelligence everywhere. 智慧演绎，无处不在。智慧演绎，无处不在。Motorola 摩托罗拉手机摩托罗拉手机Active-read
14、ing:Listen to the material on Page 94 and try to answer these questions:1 Whats the ad about?2 What types of things will the stories be judged on?3 What should Ss pay attention to when writing the story?4 Why is it good for Ss to enter English writing competitions?Refer to the answers.1 Whats the ad
15、 about?2 What types of things will the stories be judged on?3 What should Ss pay attention to when writing the story?4 Why is it good for Ss to enter English writing competitions?Possible Answers:It is about the senior high schools English writing competition.They will be judged on how well they are
16、 researched and if they are creative and imaginative.Grammar,punctuation and spelling.It challenges them to improve their Englishlanguage skills and gives them a chance to win a prize.Homework1 Look for more interesting ads and show them to your classmates next time.2 Make good preparation for Reading part.Thanks!Bye-bye!同学们来学校和回家的路上要注意安全同学们来学校和回家的路上要注意安全
