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1、Business English Writing1内容参考Goodwill Effects1.Conversational style language is simple, warm and natural.2. You viewpoint/ attitudee.g. We will be pleased to deliver your order by the 10th.Practice:i. We can permit you to attend classes when you are free.ii. We have received your letter of June1.2内容
2、参考3. Positive languagee.g. Unfortunately, your order cannot be sent until next week. Fortunately, your order can be sent next week.Practice:1. To avoid the loss of your credit rating, please remit payment within ten days.2. Your misunderstanding of our June 1 letter caused this mistake.3. You cannot
3、 visit the office except on Sunday.4. Our stone-skin material wont do the job unless it is reinforced.flvavi3内容参考2 LetterDear Jess,Dear Jess,I am glad to .I am glad to .Love,Love,MikeMike4内容参考Functions1. to inform2. to persuade 3. to entertain5内容参考The 6 c s principles 1. Clarity2. Correctness3. Conc
4、iseness4. Completeness5. Courteousness6. Concreteness6内容参考Structure of English lettersThere are at least 5 parts of an English letter:date, salutation , body, complimentary close and signatureIn a business letter , there are more items :7内容参考 StructureStructure 1.Letterhead 1.Letterhead 2. Date 2. D
5、ate 3.Inside address 3.Inside address 4. Salutation 4. Salutation 5 .(subject line) 5 .(subject line) 6 . Body 6 . Body 7. Complimentary close 7. Complimentary close 8. Signature 8. Signature 9. Enclosure 9. Enclosure 10. CC 10. CC8内容参考Address of an EnvelopEnvelop addressing calls for accuracy, legi
6、bility and good appearance. Two forms: 1. indented style 2. block style9内容参考1. The indented formChina National Import & Export Corp. China National Import & Export Corp. 21, Xian Road21, Xian RoadChongqing,40047Chongqing,40047P.R.ChinaP.R.China M&B CompanyM&B Company 312 West Street 312 West Street
7、Honolulu, HI99813 Honolulu, HI99813 U.S.A. U.S.A. StampStamp10内容参考2. The block formChina National Import & Export Corp. China National Import & Export Corp. 21, Xian Road21, Xian RoadChongqing,40047Chongqing,40047P.R.ChinaP.R.China M&B Company M&B Company 312 West Street 312 West Street Honolulu, HI
8、99813 Honolulu, HI99813 U.S.A. U.S.A.Stamp Stamp 11内容参考Other envelop addressingi.Ask somebody to pass on a letter to the i.Ask somebody to pass on a letter to the addressee.addressee. Mike Smith Mike Smith c/o Jane Smith c/o Jane Smith English Department English Department Chongqing University Chong
9、qing University Chongqing 400047, P.R. China Chongqing 400047, P.R. ChinaStampStamp12内容参考ii. Ask somebody to forward a letter to the recipient in person Jane SmithJane Smith Kindness of Mike Smith Kindness of Mike Smith 13内容参考CHAPTER 7 Requests & Inquiries14内容参考STEPS: 1.Start with purpose (questions
10、 or narration)2.Give details: specific information (self introduction, enquiries) -Attract by possible prospects: current situation (optional)3.End with goodwill/ expectation15内容参考Explaining briefly the circumstance of writingStating how you came to know about the company Providing some brief inform
11、ation about you or your firmFIRST PART16内容参考Introducing who we areWe are a/an importer/ manufacturer / wholesalerof (commodity) and we are interested in having some information from you company.We are regular customer of yours and are now in the market for (commodity)17内容参考I am very eager to enter t
12、he Graduate School of your University next fall as a Ph. D. candidate in physics. May I have the general outline for the qualification examination？我非常希望能在明年秋天成为贵校物理系的博士候选者。望能告知考试大纲。我想知道关于黄山的旅游信息。I am writing to inquire about the travel to Mount Huang.18内容参考请告知贵公司的业务范围？Would you tell me the main item
13、s you export?Could I have some information about your scope of business?可以告知你方出口业务吗？What is your regular practice about terms of payment?一般情况下你方采用的付款方式？We are interested in buying large quantities of screws in all sizes.本公司有意大量购买各型号螺钉。19内容参考Making requests20内容参考我们想坐火车去那里，住宿在有独立卫浴的双人间。请告知这次旅行是多少天，花费和
14、日程安排? We would like to go by train and to live in a double room with private bathroom. 1.Would you please tell me how many days the travel takes?2How much will it cost?3.What is the scheduling?21内容参考 I would appreciate it very much if you would send me a graduate catalogue of your university, and al
15、so a set of application forms for admissions. 如果你能提供贵校的研究生目录和入学申请表将不胜感激。We would be obliged if you would give us a quotation per kilogram CFR Liverpool, England. It would also be appreciated if you could forward samples and your price-list to us.欲知每公斤运抵英国利物浦的成本加运费价格，如能告知, 不胜感激。如同能惠寄样本和价格表，将感激不尽。22内容
16、参考THIRD PART 从目前情况看，合作前景广阔，投资面临着十分有利的机遇。From what we have achieved, we can see the broad prospects for cooperation and the very favorable investment opportunities.我们相信我们将和主要的制造商有很好的合作-比如索尼和松下。What we believe is that there will be a good relationship with major manufacturers -like Sony and Panasonic.
17、23内容参考We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products.本公司一直以来从其他公司购买此类货物，现知贵公司货物质优价廉，故欲大量进购
18、。to give the best price with the superior quality of the goods in large quantities.24内容参考FOURTH PARTThank you for your kind assistance.盼复We look forward to hearing from you.Please make us an offer within this month since we have made an inquiry for your products.我们已对你们的产品进行询价，请在本月内给予报盘 。谢谢你的帮助。25内容参
19、考Chapter 4 Reply- layout1. Express thanks for making the enquiry and state clearly whether the commodity or services asked for is available or not. 2. Supply all the information inquired. 3. Provide additional information: draw attention to items you think may interest the reader in his line of busi
20、ness. 4. Encourage further contact like placing an order. 26内容参考Practice: 感谢你感谢你11月月20 的来信询问有关棉织床单的情况。的来信询问有关棉织床单的情况。对你方的询问，请查看附件中的价格表对你方的询问，请查看附件中的价格表。我方很高兴收到你我方很高兴收到你10月月1号的传真并得知对我方产品感号的传真并得知对我方产品感兴趣。现提供我方的产品目录以及详细的折扣范围兴趣。现提供我方的产品目录以及详细的折扣范围。e.g. Thank you for your letter dated 20 Nov., asking for
21、 information about cotton bed sheets. Please find enclosed price-list inclusive of the details you asked for.e.g. we are pleased to receive your fax letter of 1 Oct. and to know of your interest in our products. We are now sending you our catalogue and giving details about the range of discount avai
22、lable.27内容参考Part 228内容参考Practice: 衣服有四个型号和提供三个颜色：粉，蓝和玫红。衣服有四个型号和提供三个颜色：粉，蓝和玫红。e.g. Clothing are designed in four sizes and supplied in three colors: pink, blue and rosy. 报价包含包装和运费。我们将提供特别折扣：报价包含包装和运费。我们将提供特别折扣： 购买购买超过超过1万美元打九折；超过万美元打九折；超过3万打万打8折；超过折；超过5万打万打7.5折。折。e.g. The prices quoted include packi
23、ng and freight. We will offer special discounts on the following basis: 10% discount for purchases exceeding $ 10,000 20% discount for purchases exceeding $ 30,000 25% discount for purchases exceeding $ 50,00029内容参考Part 3 30内容参考Practice:请你注意我们的其他商品请你注意我们的其他商品, 比如地毯和窗帘。具体信比如地毯和窗帘。具体信息息 也请在目录中查找。也请在目录
24、中查找。Wed like to have your attention to our other products, such as carpets and curtains, details of which will be found also in the catalogue. 在在12页你将找到适于欧洲市场的新设计，页你将找到适于欧洲市场的新设计， 我们强烈我们强烈推荐，因为他们的质量和价格都是独一无二的。推荐，因为他们的质量和价格都是独一无二的。On page 12 you will see some new designs for European market. We stron
25、gly recommend them because they are of top-quality and exceptional price.31内容参考Part 2Explain the reason, suggest alternatives or promise later contactunavailable commodities or servicesPatterns:- We are sorry that we are unable to make you an offer because . We shall, of course, revert to this matte
26、r as soon as we- I regret to say that we do not have the product you enquired for. However, we can advice you to contact32内容参考Practice: 一但供应情况好转，我们将与你方联系并再谈此事一但供应情况好转，我们将与你方联系并再谈此事。We will contact you and revert to this matter once the supply position improves.因是淡季，货源不足而无法满足需求。建议去问因是淡季，货源不足而无法满足需求。建议去问问最大的供应商问最大的供应商-黑河有限公司黑河有限公司。Due to the low season, there are insufficient sources of goods to meet the demands. We suggest that you can contact the largest supplier- Heihe Co. Ltd. . 33内容参考
