《家乐福年度计划课件》由会员分享，可在线阅读，更多相关《家乐福年度计划课件（8页珍藏版）》请在金锄头文库上搜索。
1、Fresh Goods China July 2010FG 2011 STRATEGY OVERVIEWMD CONCEPTSHYGIENESPARK PLANPRICE IMAGEAUTOMATIC COUPON SYSTEM SALAD BARDIRECT PURCHASEMDDIFFERENTIATIONMANAGEMENT &CUSTOMER FLOWK KE EE EP PC CR RE EA AT TE EMAINTAIN EXCELLENCE IN OUR BASICSTO BOOST SALES THROUGH TARGETED PROMOTIONS & OUR LEADING
2、 PROJECTSSTRONG TEAM LEADER TO IMPROVE FRESH CUSTOMER EXPERIENCEDDE EV VE EL LOOP PFG 2011 STRATEGY OVERVIEWMD CONCEPTSHYGIENESPARK PLANPRICE IMAGEMDDIFFERENTIATIONMANAGEMENT &CUSTOMER FLOWK KE EE EP PC CR RE EA AT TE EMAINTAIN EXCELLENCE IN OUR BASICSTO BOOST SALES THROUGH TARGETED PROMOTIONS & OUR
3、 LEADING PROJECTSSTRONG TEAM LEADER TO IMPROVE FRESH CUSTOMER EXPERIENCEDDE EV VE EL LOOP PAUTOMATIC COUPON SYSTEM SALAD BARDIRECT PURCHASEJuly 2010Fresh Goods National ChinaStrategy 20114 Weekly Leaflet Fresh on DM New Appetizing designTO KEEPPRICE IMAGESPARK PLANLEAFLETTO BE ONPODIUM Wave 14 Resul
4、ts Region Action Plan if not on Podiumorif problem of economical model, pricing, management or price image communicationA1INVEST ONBASICSHYGIENE FSQFG STRATEGY 2011 : TO KEEPRM1 Spark Plan Pork and VegetablesA2A3CONCEPTSRULES MD Food Concepts:Main Guidelines by departmentA5 Dashboard audit Regional
5、action plan if not in line with standardsK.O. POINTSA4RM2July 2010Fresh Goods National ChinaStrategy 20115Wave 14 Price Image resultsA1Price image 2010 to clients and non clients Price image 2010 to regular customers of main chains July 2010Fresh Goods National ChinaStrategy 20116Spark PlanA2Spark p
6、lan works and gives positive results in price image2011 keep investment on Pork and VegetableLinked to leaflet and DM communicationVegetablesPorkJuly 2010Fresh Goods National ChinaStrategy 20117Fresh on DMKeep Leaflet & Fresh on DM + New Appetizing designA3Weekly LeafletNew Appetizing DesignJuly 2010Fresh Goods National ChinaStrategy 20118Hygiene FSQ Dashboard SituationA4
