英语应用文写作课件:unit+7(A)

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1、1Unit 7(A)Layout and conventions of letter writing 2Envelop3Translation1.虹口区西康南路125弄34号602室Apt.602,No.34,Lane125XiKangRoad(S),HongKouDistrict2.苏州金阊区金门街道JinmenSub-district,JinchangDistrict,SuzhouCity43.徐汇区中山北路2088号汇银大厦1808室Room1808,HuiyinMansion,2088ZhongshanRd(N),XuhuiDistrict4.河北省石家庄市桥东区胜利大街2号2Shen

2、gliAvenue,QiaodongDistrict,ShijiazhuangCity,HebeiProvince5510120广州市长堤87号广州轻工业品进出口公司人事部欧阳兴先生亲收湛江轻工业品进出口公司姚明德寄地址:湛江人民大道南邮编:5240016MingdeYaoZhanjiangLightIndustrialProductsImp.&Exp.CompanyS.RenminAvenueZhanjiang524001Mr.XingOuyangPersonnelDepartmentGuangzhouLightIndustrialProductsImp.&Exp.Company87Chan

3、gdi,Guangzhou5101207Envelop Format8Envelope(blockform)GuifaMaoComputerScienceXianJiaotongUniversityXian,Shanxi71600PeoplesRepublicofChinaMs.JaneWeisberg14301ClaytonRdSanJose,CA95127U.S.A.Stamp9Indented FormFromLetianChangDept.ofForeignLanguagesFoshanUniversityBitangRoad,Foshan528000ToProf.TianshengT

4、ang,PresidentofInstituteofForeignLanguagesZhongshangUniversityGuangzhou510275Stamp10Mr.Mrs.MissMs.Dr.Prof.11PrivateSecretConfidentialPersonalImmediatePrintedMatterPhotoEnclosedSamplePost12 Layout and conventions of letter writing Readtheletterswiththefollowingquestionsinmind:13(a) What are the major

5、 components of anEnglishletter?Howaretheynormallylaidout?(b)Do you find any differences betweenpersonalletterandbusinessletterinformat?14The schematic structure of an English letter TherearevariationsinlayingoutaletterinEnglish,thefollowingarethethreekindsofcommonusedforms.A)BlockForm(齐头式)15HeadingI

6、nsideAddress_SalutationBodyofLetter_ComplimentaryCloseSignatureEnclosure16B)IndentedForm:斜列式17Heading_InsideAddress_Salutation(BodyofLetter)_ComplimentaryCloseSignatureEnclosure18C)ModifiedBlockForm(混合式)19Heading_InsideAddress_Salutation(BodyofLetter)_ComplimentaryCloseSignatureEnclosure20Mechanics

7、of laying out a letterHeadingThe heading contains your address andthedate.Itusuallycontainsthreelines.1)Yourstreetaddress2)Yourcity,state,andZIPcode.21Inside AddressThe inside address is written in exactly thesame way as the address on the envelop. recipientsfulladdressthetitlelinenameorthepositiono

8、ftherecipient,thenameofthebusiness22(1)Mr.JohnSmith(address)(2)ThePersonnelManager(address)(3)Mr.JohnSmithThePersonnelManager(address)automaticsortingmachine23lSalutationDifferent salutations are used according tohow well you know the recipient. Normaladdress forms for business letters are asfollows

9、:nDear+Mr. /Mrs./Ms./Miss+SurnameWhen you are writing to a person whosenameandsexyouknow,eg.DearMr.Smith,DearMs.White24Ifyoudonotknowthenameorsexoftherecipientn Dear Sir or Madam, or Dear Sir /MadamIfyouarewritingtoamanwhosenameyoudonotknow.nDearSir,Ifyouarewritingtoaninstitutionratherthananindividu

10、al.nDearSirs,nThe common address form for personallettersisDear+Christiannameasin“DearJohn”,“DearMary”,etc.25DearMr.SmithDearJohnSmithDonot:DearMr.JohnSmithDearJ.Smith26lBody of the letterthreepurposes:makingastart(opening)stating the main points (middlepart)concludingtheletter27lComplimentary closi

11、ng Two common closings for business lettersare:uYoursfaithfully,uYourssincerely,281.Yours,Withlove,Withbestwishes,Yoursaffectionately,Yourssincerely292.Yourssincerely,Cordiallyyours,Alwaystruthfullyyours,Withbestwishes,Aseveryours,303.Yoursrespectfully,Veryrespectfullyyours,314.Faithfully,yours,Your

12、struly,Faithfully,Verysincerely,yours32lSignature Forbusinessletters,alwaysprint/typeyourname below your signature. Include yourofficialtitleorcourtesytitle(Mr./Mrs./Miss/ Ms.) if you like, so that the person whoreadsyourletterisnodoubtaboutwhoyouare.Forexample:Yoursfaithfully,(Ms.)M.BrownTheSalesManager33lOther signs or expressionsEncl(s)34 Criteria of good correspondence The criteria of A, B, C have alwaysremainedtheyardstickofgoodwriting.A stands for Accuracy; B stands for Brevity; C stands for Clarity.

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