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1、 2009 Eyeblaster. All rights reservedActionable AnalyticsPresented by: First-name Last-name title 2nd February 2008Eyeblaster AnalyticsEB Orange 246/137/51EB Green 52/70/13EB Gray 161/161/161EB Yellow 255/200/40250/196/153153/162/134208/208/208255/227/147Primary colorsLight tint123/69/2626/35/781/81
2、81128/100/20Dark tintTOP 10User interfaces of 2008 2009 Eyeblaster. All rights reservedAgendaIndustry ChallengesEyeblaster Analytics Key ComponentsCampaign MonitorOne-click ReportingReport GeneratorCustom Report BuilderPlug-in for ExcelData Feeds Service 2009 Eyeblaster. All rights reservedPain Poin
3、tsOverwhelming amount and variety of dataHard to draw quality conclusionsMulti-channel campaignsOffline vs onlineDigital channels (search , display, mobile)Ad serving platformsDisparate reporting systems 2009 Eyeblaster. All rights reservedEyeblaster AnalyticsMaking data actionableMetrics for real b
4、usiness objectivesReliabilityTOP 10User interfaces of 2008 2009 Eyeblaster. All rights reservedMaking Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom ReportBuilder & Service 2008 Eyeblaster. All rights reservedROICostConversion tagsMetrics
5、for Business ObjectivesDeliveryImpressionsClicksUniqueSite/Publisher overlapEngagementDwellInteractionExpansionVideo playback 2009 Eyeblaster. All rights reservedSite OverlapAccurately measure unique users by each publisherWhen do publishers overlap to deliver multiple impressions to same userCheck
6、your media buy: which publisher is overlapping with whichBack to Metrics slide 2009 Eyeblaster. All rights reservedDwell TimeGo beyond interactionBuild brand moments Measure brand engagement 2009 Eyeblaster. All rights reserved 2008 Eyeblaster. All rights reservedWhat is Dwell Time?average number of
7、 seconds the user engaged with the ad including mouse-on-ad,user initiated expansion,user initiated video & timed custom interaction 2008 Eyeblaster. All rights reservedHow it WorksBack to Metrics slide 2009 Eyeblaster. All rights reservedDay of the week* Weekdays (Mon Fri): 62 Sec. Weekends: (Sat S
8、un): 52 Sec.On average, weekday Dwell Time is 10 seconds longer than weekends*1 min 2009 Eyeblaster. All rights reservedHewlett Packard: 20082 minAmazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is
9、there anything you can not do?Digital Design Professional“ ” 2009 Eyeblaster. All rights reservedMaking Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom ReportBuilder & Service 2009 Eyeblaster. All rights reservedCampaign MonitorCampaign ins
10、ights in real timeAt-a-glance monitoring of key campaign dataBack to Solutions slide 2009 Eyeblaster. All rights reservedCampaign Ready, Set, GoCampaign Monitor your window to the campaignPredefinedCustomInstant access to Key Performance IndicatorsView all campaigns at a glanceDetect problems quickl
11、y and easilyGain control with real-time dataBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feed 2009 Eyeblaster. All rights reservedOne-click ReportingActionable insights at your fingertips Prepare to impressBack to Solutions slide 2009 Eyeblaster. All rights reservedAt the click of a button
12、Weve taken the one-click PowerPoint summary and Excel data and made it our own for the clients main campaigns this holiday season. Weve received great feedback on these results, and it takes us far less time to pull everything together.Alexia Paterson, MediaCom, Media Executive“ ” Full Campaign Summ
13、ary slide deck in standard PPT formatVisual representation of campaign performance dataPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feed 2009 Eyeblaster. All rights reservedReport GeneratorA complete campaign analysis package Witness your data come to lifeBack to Solutions
14、slide 2009 Eyeblaster. All rights reservedMade to measure23 predefined reports, grouped into 8 simple categoriesFor agencies, publishers and creative shops+ Embedded Benchmarks+ GraphsPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feed 2009 Eyeblaster. All rights reservedMade
15、 visualVisual assistance of graphs embedded in reportsSelected Eyeblaster benchmarks embedded for comparisonPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data FeedEyeblaster benchmark sample 2009 Eyeblaster. All rights reservedCustom Report Builder (CRB)Freedom to create any repo
16、rt you want, instantlyThe real solution to flexibility A superb new user experience Back to Solutions slide 2009 Eyeblaster. All rights reservedMix & MatchSelect the metrics you needMix delivery, engagement and conversion data in one reportAll delivered in flat ExcelCopy and paste the data to other
17、sourcesPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feed 2009 Eyeblaster. All rights reserved 2008 Eyeblaster. All rights reservedStands out in the crowdEase of use complements innovation Get it ad hoc or scheduledSignificant time saved Use metrics available only in the CRB
18、Analysis made easy! 2009 Eyeblaster. All rights reservedCustom Reporting ServiceTailored reports built for unique needsDefine data structureDefine required formatDefine filtering optionsYour list of custom reports available on-lineBack to Solutions slide 2009 Eyeblaster. All rights reservedPlug-in f
19、or ExcelAdvanced analytics for experienced usersBack to Solutions slide 2009 Eyeblaster. All rights reservedSlice and DicePerform exploratory, advanced analysisPlay around with the dataPivot tables with all the accounts dataActionable results are immediatePredefinedCustomBackCMCRBReport Generator1-C
20、lickPlug-in for Excel Data Feed 2009 Eyeblaster. All rights reservedData Feeds ServiceBespoke custom projectsAll the data available in one placeBack to Solutions slide 2009 Eyeblaster. All rights reservedData Feeds ServiceSee the full picture in one placeTransfer Eyeblaster data directly to your dat
21、abaseIntegrate data automatically into any analytics systems Data is transported in a secured way, and monitored 24/7 2009 Eyeblaster. All rights reservedPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feed 2009 Eyeblaster. All rights reservedEyeblaster AnalyticsAccountability
22、 & measurability across media to ensure ad expenditure is giving results Deeper, actionable analysis in less timeMore effective campaigns, increased ROI 2009 Eyeblaster. All rights reservedThank youRumor has it that competitors consider Eyeblaster Analytics as the golden standard in the industry. Contact us to find out more.
