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1、UNIT 1 ADVERTISING WELCOME!WATCH A PIECE OF TV SHOWWhich advertisementdo you like best?BRAINSTORMING:1 Where can we find these ads?2 Why do you like these ads?On billboards,on the Internet, in newspapers/Magazines, on TV , in leaflets, or in buses etc.They are quite interesting, creative and we can
2、get some useful information from them.OBSERVATION: Observe the six pictures on Page 1. Try to divide them into two parts.Ads for public issuesAds for sales Project Hope Earth DaySay No to drugsSoftwareOxlin AirlinesSoft shine shampooDISCUSS AND SPEAK:Read the instructions and focus on the six poster
3、s.Try to answer these questions: What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster?MORE ADS FOR YOU TO DISCUSS:Protect water,Protect ourselves.Can you think about a good slogan for each ad?Never delete GreenKeep it Forever!Sedal ShampooEv
4、erything is possible!Taiwan,China!Cherish your life!Enjoy your music,Enjoy your Sony!Shoes can fly!So do your dreams!ACTIVE-READING:Listen to the material on Page 94 and try toanswer these questions:1 Whats the ad about?2 What types of things will the stories be judged on?3 What should Ss pay attent
5、ion to when writing the story?4 Why is it good for Ss to enter English writing competitions?Refer to the answers.1 Whats the ad about?2 What types of things will the stories be judged on?3 What should Ss pay attention to when writing the story?4 Why is it good for Ss to enter English writing competi
6、tions?Possible Answers:It is about the senior high schools English writing competition.They will be judged on how well they are researched and if they are creative and imaginative.Grammar,punctuation and spelling.It challenges them to improve their Englishlanguage skills and gives them a chance to win a prize.Mini-writing:Choose one ad and write something to promote your service or products.Gym!HOMEWORKFind the phrases1与。相似与。相似 2 意意识到。到。3考考虑 4 登广告登广告
