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1、Initiating a New Standard of Quality in IPTV Services Masaaki Masaaki TakenakaTakenakaVice President, Global R&DVice President, Global R&DR&D Planning Department, NTTR&D Planning Department, NTTDecember 1, 2009December 1, 2009NTTCommunications11Digital Contents Market in JapanSource： ：Digital Conten
2、ts white Paper 2008l Market of digital contents is continuously growing.l Market of video contents is remarkable.l With the development of network environment, online distribution is increasing.(%)(1 Billion Yen)NTTCommunications22Network Environment supporting Contents DistributionSource: MICMillio
3、nBroad BandBroad Band： ：More than 500kbpsFTTH13 millionNTT： ：9.5 million(73%)DSL12.3 MillionNTT： ：4.5 Million(37%)CATV Internet4 MillionBroad Band Total 29 million NTT： ：14 million (48%)Super High-speed Broad band 17 Mil NTT： ：9.5 Mil(56%)As of June 2008l From ADSL to FTTHl Japan is said to be the f
4、irst place in the area of the total infrastructure of ICT.NTTCommunications33Penetrations of Pay-TVs出典：出典：Price Waterhouse Coopers Global Entertainment and Media Outlook : 2008-2012 lDistribution of digital contents boosts by the growth of pay-TVs such as satellite and cable globally.lPay-TVs are ex
5、panding in Japan as well.US86.996.3UK44.657.3France38.961.6Italy20.752.6China36.251.7Korea93.997.6Japan20.937.620062012 (projection)NTTCommunications44Market of Pay Delivery Services in Japan出典：矢野経済研究所出典：矢野経済研究所IP放送映像配信関調査結果放送映像配信関調査結果2008 lMarket of pay delivery services will also expand in the fut
6、ure.( Billion Yen)(2009-2012 Forecast)NTTCommunications55Increase in the Time of Media Contact HoursIn order to increase contact hours, lEffective delivery optimal to the viewers profiles, lifestyle, tastes, and terminals lCommon platform linking up with each delivery platformContentsIn living room
7、with familyIn your roomaloneIn your room talking with your friendsOutside with friendsIn the trainTVMobileStreet, Shop TheaterPlatformViewerPCNTTCommunications66Necessity of Open Technical StandardsService Provider AOpen Standard High-vision TVOpen standardHDD RecorderOpen Standard STBService Provid
8、er BService Provider CNW provider XNW provider YNW provider ZSupporting open technical standards, All service providers can enjoy the merits of network effect.All users can enjoy any services without changing terminals.NTTCommunications77What is “Hikari-TV”?Please watch this video first.NTTCommunica
9、tions88NTTCommunications994 Characteristics of “Hikari TV” uTV 79 channels（ ）uVideo Biggest titles in the industry More than 10,000 titles 5,000 titles in basic VOD（2,000 titles） ）uKaraoke 15,000 songs Wide Variety of Contents Based on IPTV Forum spec & IPTV embedded TV(By Oct., 2009)DTV： ：TOSHIBA (
10、REGZA), SHARP (AQUOS)PC ： ： TOSHIBA, NEC International StandardsService area expansion in accordance with NGN Tokyo, Kanagawa, Osaka, etc, 17 prefectures in 2009 DTTV Simulcast on IPEffective distribution of beautiful HD Video with H.264 formatSupporting 5.1ch surround audio High Quality Video in HD
11、Incl. NHK On DemandNTTCommunications1010Number of users of Hikari-TV550,000 in March 2009760,000 in Sep. 2009Service LaunchMarch 2008Unit (thousand)NTTCommunications1111ItemDescriptionService ImprovementsMulti-channel BroadcastingHigh-Vision channel : 32 channelsBS Digital BroadcastingService launch
12、 in 2009Terrestrial Digital BroadcastingArea expansion (17 prefectures in 09)Diversification & High Functional Terminal TV embedded STB functions STB with recording functionsCoordination with Mobile Viewing & recording reservation by mobile Delivery of promotion video Delivery of information by free
13、 e-mail publicationB to B ExpansionBusiness expansion to corporate users based upon the experiments worked together with blind spots and schoolsNew ServicesVOD New FunctionsCapture functions etc.Capture functions etc.Two-way ServicesBroadcasting coordinated with data, two-way broadcastingExpansion o
14、f Next “Hikari-TV” Services 今後今後拡充拡充NTTCommunications1212Terminals Diversification (1) TV built-in STBComplying with the technical spec of IPTV forum, STB function can be embedded in many kinds of home appliancesuDigital TVTOSHIBA REGZA SHARP AQUOS uPCTOSHIBA Qosmio TOSHIBA dynabook NEC VALUESTAR ST
15、BSet Top BoxNTTCommunications1313By developing high functional STB, high value-added services will be offeredp High functional recording (HD Recording, Simultaneous Recording, etc)p Flexible viewing (Time shift, multi-room) p Coordination with other terminalsTerminals Diversification (2) High Perfor
16、manceHome NetworkDigital TVHigh functional terminal built-in recorder(Under development)PCHDD RecorderMobileNTTCommunications1414Coordination with MobilePromoting viewing, by adding following functions to mobile sites and utilizing location & time free touch pointspViewing & Recording reservation by
17、 mobilep Delivery of promotion videopDelivery of information by free e-mail publicationpElectric Program Guide (EPG) / VOD title search functionEPG, VOD title search /Remote reservation Providing functions that respond to users needs and circumstancesSearching and reserving a program during spare ti
18、meFree email publication / Electronic couponUpdating information & increasing interestsNTTCommunications1515B to B Business ExpansionBased upon the experiments and experiences worked together with blind spots and schools, NTT will propose IPTV services coordinated with ICT solution to corporate users.NetworkContentsEncoderDelivery ServerNW facilitySTBPlat form facilitiesSchoolsStorageDigital TVProviding pictures and sounds on demand at school or after school, Proving test in Schools in 2009NTTCommunications1616Thankyouforyourkindattention!Thankyouforyourkindattention!
