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1、Experience Sharing.Beyond IPTV at PCCWFrederick ChuiSVP, International Products & Solutions28 March, 2007AgendaAbout PCCWPCCW Business TransformationEvolution to Quadruple PlayTechnological ForesightMoving ForwardAbout PCCWMerged with Cable & Wireless HKT inAugust 2000 to form PCCWMore than 14,000 e
2、mployees worldwideFixed, Broadband, Mobile & IPTVbusinessLargest customer base in IPTV servicewith more than 750,000 subscribersGroup revenue increased 21 percent fromthe first half of 2006 to US$1,810 millionand Group EBITDA increased 13 percentto US$468 millionPublicly listed on the HKSE and the N
3、ewYork Stock exchange with an ADR ListingChina Netcom 2nd largest shareholderBusinessTransformationPCCW Business TransformationExtending Value ChainContentApplicationAccessConduit (POTS, BasicBroadband)Own content (e.g phone calls)Separate networks and billingTransactionsUnlocking CapabilitiesSecure
4、 third party contentManaged high bandwidthNetwork and BillingTrusted partnerIncreased stickinessEvolution toQuadruple PlayPCCW Has A Leading Market Position in HK2.6M Fixed Lines1M Broadband Lines750k PayTVSubscribers920k MobileSubscribers.One part of wider Telco strategyINTERACTIVECONTENT&TRANSACTI
5、ONSHOMENETWORKINGQuadruple-PlayIntegratedServicesEvolution to Quadruple Play2004-0520062007 Going ForwardFixed-lineCircuit Switched PSTNNGFLAdvancedNGFLPacketSwitched IPVoiceBroadband8 18 251.5-6Mbps6MbpsMbpsTelevisionIP TVBasicInteractivityAdvancedInteractivityHDTVMobileMobile2G Services3G 3GTVEvol
6、ution to Quadruple PlayFixed-line2004-0520062007 Going ForwardPacketCircuit Switched PSTNSwitched IPVoiceBroadband1.5-6Mbps6Mbps8 18 - 25MbpsTelevisionIP TVBasicInteractivityAdvancedInteractivityHDTVMobile2G3GEvolution from Basic Voice to AdvancedConverged Phone ServicesNow & Tomorrow, Content Appli
7、cations &TransactionsFutureConvergedIn the Past,Access OnlyAdvancedNGFLBB NGFLVideo Phonesnaap!ServicesVoWi-Fi Home networkingFixed Mobile ConvergenceNGFL/CVGColour DisplayEnhance SMSPSTNBasic dataSMSTodayPartial IPInteractive InformationFull IPTimeEvolution to Quadruple PlayFixed-line2004-052006200
8、7 Going ForwardPacketCircuit Switched PSTNSwitched IPVoiceBroadband1.5-6Mbps6Mbps8 18 - 25MbpsTelevisionIP TVBasicInteractivityAdvancedInteractivityHDTVMobile2G3GPercentageofTerritorialReach(%)6MbpsintroducedADSL2+ andVDSL8MbpsEarly ramp upof fiber to thebuilding/ kerbADSL to 8MbpsTo 50% fromexchang
9、eDedicatedManagedBandwidth withQ.o.S.NOT SHAREDBroadband Access Development6Mbpsintroduced85%93%Via FTTB +ADSL2+ andVDSL18 -25Mbps8MbpsEarly ramp upof fiber to thebuilding/ kerb50%ADSL to 8MbpsTo 50% fromexchangeTodayDedicatedManagedBandwidth withQ.o.S.NOT SHARED!TimeEvolution to Quadruple PlayFixed
10、-line2004-0520062007 Going ForwardPacketCircuit Switched PSTNSwitched IPVoiceBroadband1.5-6Mbps6Mbps8 - 25MbpsTelevisionIP TVBasicInteractivityAdvancedInteractivityHDTVMobile2G3GEvolution from Basic Broadband toHDTV and Mobile TVnow HD2007 STB withH.264 for HD 7.5Mbit/splus MPEG2 for SDHDTVAdvancedI
11、nteractivityMPEG4Home NetworkingMultiple TVsMOBILE TVBasicInteractivityReplay/ timeshiftOn-demandInteractive advertisingCasual gamesTransactional services (e.g. Movie Trailers/Cinema Ticketing)Electronic program guidePay TVOnline subscription & billingTraffic & weather channels95 channels (ESPN, ATV
12、, drama)23 channelsBroadbandInterneta la carte modelMPEG2TodayTimeEvolution to Quadruple PlayFixed-line2004-0520062007 Going ForwardPacketCircuit Switched PSTNSwitched IPVoiceBroadband1.5-6Mbps6Mbps8 - 25MbpsTelevisionIP TVBasicInteractivityAdvancedInteractivityHDTVMobile2G3GMobile TVonExclusivetoco
13、ntent made availablecustomers Utilizing CMB technology, content can bebroadcast more efficiently and to a largegroup of users Initial programming will include local &international news, finance & sports: Other entertainment includingTechnological ForesightTVInnovative TechnologyDigital DecoderOne Li
14、nk to the HomeWorld first technologyModem First Patents Granted Subscription online View billing on TV Protection against piracyUse Internet and now TVsimultaneouslyHDTV & Surround SoundPhoneHome PCPCATM Fibre RingDSLAMKey ComponentsWeb EPG, Interactivity,Low Cost STBDVD chipset basedTV 6Mbit/s or b
15、etterLocal BroadbandNetwork BasedConditional Access Unitin DSLAM andViewership InformationDSLAMCAUSMS & Online BillingStudioFeed ArchiveSatellite FibreLinksSTBADSLModem6MbpsIP MultcastDSLAMCAUBillingHeadendSubscriberMgt SystemRatingTheInternetDigital Copyright ProtectionEnd-to-endEncryption/Decrypti
16、onCAU InfoSophisticated and FlexibleSubscriber Provisioningand Management System2PC3DSLAMRights ManagementThree Layers of Security Protect ContentNetwork-based Conditional AccessTV- Revenue Protection- No Internet Access for STB1DSLAMStudioFeed ArchiveSatellite FibreSTBDigital Copyright ProtectionEn
17、d-to-endEncryption/DecryptionADSL6MbpsModemIP MultcastDSLAMCAUCAUBillingHeadendSubscriberMgt SystemLinksRatingAnalog CopyrightProtectionMacro VisionTheInternetCAU InfoATM Fibre RingIPTV Technology PlatformMovingForwardEnrichcontentUniqueflexiblepricingDriveARPUMassmarketpackagesMoreexclusivedealsInt
18、er-activityQuadPlayMarket Growth StrategiesEnrichcontentFrom 23 to 120+ channels in just over 36 monthsUniqueflexiblepricingDriveARPUMassmarketpackagesMoreexclusivedealsInter-activityQuadPlayA la carte proposition low entry pointMini-packs drive up ARPUChinese Content PlatformTicketing, now Select,
19、now ShopInternet: N.hk / PCCW Mobile$388 Super ValuePackSept-03Mar-04Nov-04Nov-05Nov-06Marketing . Maintaining Momentum !On-Line Cinema Ticket BookingCustomers can pick the seats and purchase tickets from UA Cinemas byclicking on the buttons on their remote controlMore customers usingMovie Ticketing
20、 than Cityline Internet Equivalent.Growing New Interactive and Transactional ServicesSnaap! Quad Play UGCsnaap! - Real time uploading, processing, share & view both photo & videoFirst quadruple play service in the market; launch in Mar 2, 2007View & share both videos & photos on PC, NOW TV, mobile &
21、 Broadband phoneFree of charge sharing images within PCCW Mobile 3G networkOnline photo printing by Fotomax & deliver directly to your homeUploadingViewingsnaap! PlatformQuadruple Play1st in town to launch Sports channel on 4 Platforms both Live Games and ReplayTransactional ServicesQuadruple Play:C
22、ontent+Applications+Transactions over Multiple PlatformsAccessNGN IP CoreContent, Applications &Seamless access of content / applications through quadruple platformsand multiple devices, enabling cross-media marketing & transactionsContent Applications & Transactional ServicesHotspot LocationsConvenienceStoreTransportationCoffee Shop &CafShoppingMallsUniversityWindow stickerat theHotspotsThank you
