Analysis of the supply and demand influence and price elasticity of film products based on the princ

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1、Analysis of the supply and demand influence and price elasticity of film products based on the princ【Abstract】Accordingtotheprincipleofeconomics,studyinghowthepriceoffilmproductsandotherfactorsaffectthesupplyanddemandoffilmproducts,analyzingthepriceelasticityoffilmproducts,researchingontherelationsh

2、ipbetweenfilmcompanyscostandfilmsupply,andthenputforwardasuggestiononmovietickets.【Keywords】filmproducts;supplyanddemand;elasticity【作者簡介】庄园园1990-,女,汉族,河南兰考人,现就读于-财经大学MBA学院工商管理专业,研究方向:市场营销与国际商务。Thepriceofacommodityisdeterminedbythevalueandisinfluencedbythesupplyanddemand.Thefilmproductscanbediscussed

3、asageneralcommodityintheculturalconsumermarket,anditscommoditypropertiesareapplicabletotheprinciplesofeconomics.Thefilmisaninvisiblecommodity.Audiencescangetspiritualpleasurethroughwatchingmoviestosatisfytheirspiritualneeds.Withthedevelopmentofscienceandtechnology,audio-visualdevicesappearforconsume

4、rstowatchvideosatanytime.ThedevelopmentofsubstitutessuchasNetworkTVenablesordinaryconsumerstowatchmoviesatanytimeandanywher.Andthecinemabecameaconsumerplaceforspecificpopulationtowatchthelatestmovies.AsthefilmmarketandindustryinChinaisgrowingrapidly,theChinesefilmmarketgraduallyevolvedintothecompeti

5、tivemarket.Ofcourse,therearestillsomeadministrativebarriersandmonopolisticbehaviorinthecurrentChinesefilmmarket.Thefilmproductsstudiedinthefollowingarticlerefertothefilmproductsthatreleasedinthecinema.Andweusetheticketpricetomeasurethepriceofthefilmproducts.1.Themarketforcesofsupplyanddemand1.1Thede

6、mandandthesupplyoffilmproductsAccordingtothelawofdemand,asthepriceofagoodfalls,thequantitydemandedrises.Theincreaseinthedemandforfilmproductsisalsoaffectedbythereductioninthepriceoffilmproducts.Thefilmproductisdifferentfromotherindustriesproducts,andithasspecialproperties.Thefilmproductisagoodforwhi

7、ch,otherthingsequal,anincreaseinincomeleadstoanincreaseindemand.Inadditiontopriceandincome,TVandNetworkTVassubstitutesforfilms,whenthepriceofthefilmincreases,itcanleadtoanincreaseinthedemandforthesubstitutesandadecreaseinthedemandforfilms.Accordingtothelawofsupply,whenthepriceofthefilmrisesinthefilm

8、market,thefilmpublisherisprofitable,theamountofsupplyandtheamountofcirculationareincreased.Inadditiontoprice,otherdeterminantsofhowmuchproducerswanttosellincludeinputprices,technology,expectations,andthenumberofsellers.1.2Theself-adjustmentofthefilmmarketTheintersectionofthesupplyanddemandcurvesdete

9、rminesthemarketequilibrium.Attheequilibriumprice,thequantitydemandedequalsthequantitysupplied.Thebehavioroffilmconsumersandfilmproducersnaturallydrivesmarketstowardtheirequilibrium.Whenthemarketpriceisabovetheequilibriumprice,thereisasurplusoffilmproducts,whichcausesthemarketpricetofall.Whenthemarke

10、tpriceisbelowtheequilibriumprice,thereisashortageoffilmproducts,whichcausesthemarketpricetorise.Inmarketeconomies,thepriceoffilmsarethesignalsthatguideproductionandmarketingdecisions.Forthefilmproductintheeconomy,thepriceensuresthatsupplyanddemandareinbalance.Theequilibriumpricethendetermineshowmuch

11、ofviewerschoosetoconsume,howmuchpublishersandmanufacturerschoosetoproduce.2.TheelasticityofdemandThepriceelasticityofdemandmeasureshowmuchthequantitydemandedrespondstochangesintheprice,whichcalculatedasthepercentagechangeinquantitydemandeddividedbythepercentagechangeinprice.Ifquantitydemandedmovespr

12、oportionatelymorethantheprice,thentheelasticityisgreaterthanone,anddemandissaidtobeelastic.ThepriceofmovieticketsintheChinesefilmmarketis1%ormoreoftheaveragepeoplesmonthlyincome,whichisfarhigherthanthatofothercountries.Withtheriseofmovieticketprices,moviesthatarepopularcultureconsumergoodsinothercou

13、ntriesintheworldarebecomingnicheconsumergoodsandluxuryconsumerproductsinChina.Therefore,forfilmproducts,thepricedemandofthemismoreelastic.Besides,thequantitydemandedmovesproportionatelymorethantheprice,thustheelasticityoffilmproductsisgreaterthanone.Forallofthis,notonlybecausefilmproductshavemoresub

14、stitutes,butalsotheybelongtotheluxuriesratherthanthenecessities.Totalrevenue,thetotalamountpaidforagood,equalsthepriceofthegoodtimesthequantitysold.Forthefilmproducts,theirdemandiselastic.Duetotheincreasefallinpricewillbesmallerthanthedecreaseincreaseinquantitydemanded,ifthepriceofthefilmproductrise

15、s,thedemandforthemfalls,andtotalrevenuewillfall;ifthepriceofthefilmproductfalls,thedemandforthemrises,andtotalrevenuewillrise.3.ApricefloorApricefloorisaminimumonthepriceofagoodorservice.Asforthefilmindustry,ontheonehand,producersandissuersoftenusetheirmonopolypositiontomakeminimumpricemeasuresonfil

16、ms,resultinginthemoviemarkethavinapricefloorbutnopriceceiling,limitingthepricingpowerofdifferentregions.Ontheotherhand,theaterpricingisoftenfollowedbycustomarypricingbycontinuingthemonopolyoftheoriginaldistributionsystem.Weshouldestablishamarketcompetitionmechanism,strengthenthemarketinginitiativeoftheenterprises,setupthepriceoffilmsbyfocusingonthemicromarket,takethemarketdemandasthestandard,ratherthansimplytakethecostastheguidance.Underthe

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