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1、Analysis of the supply and demand influence and price elasticity of film products based on the princ【Abstract】Accordingtotheprincipleofeconomics，studyinghowthepriceoffilmproductsandotherfactorsaffectthesupplyanddemandoffilmproducts，analyzingthepriceelasticityoffilmproducts，researchingontherelationsh
2、ipbetweenfilmcompanyscostandfilmsupply，andthenputforwardasuggestiononmovietickets.【Keywords】filmproducts；supplyanddemand；elasticity【作者簡介】庄园园1990-，女，汉族，河南兰考人，现就读于-财经大学MBA学院工商管理专业，研究方向：市场营销与国际商务。Thepriceofacommodityisdeterminedbythevalueandisinfluencedbythesupplyanddemand.Thefilmproductscanbediscussed
3、asageneralcommodityintheculturalconsumermarket，anditscommoditypropertiesareapplicabletotheprinciplesofeconomics.Thefilmisaninvisiblecommodity.Audiencescangetspiritualpleasurethroughwatchingmoviestosatisfytheirspiritualneeds.Withthedevelopmentofscienceandtechnology，audio-visualdevicesappearforconsume
4、rstowatchvideosatanytime.ThedevelopmentofsubstitutessuchasNetworkTVenablesordinaryconsumerstowatchmoviesatanytimeandanywher.Andthecinemabecameaconsumerplaceforspecificpopulationtowatchthelatestmovies.AsthefilmmarketandindustryinChinaisgrowingrapidly，theChinesefilmmarketgraduallyevolvedintothecompeti
5、tivemarket.Ofcourse，therearestillsomeadministrativebarriersandmonopolisticbehaviorinthecurrentChinesefilmmarket.Thefilmproductsstudiedinthefollowingarticlerefertothefilmproductsthatreleasedinthecinema.Andweusetheticketpricetomeasurethepriceofthefilmproducts.1.Themarketforcesofsupplyanddemand1.1Thede
6、mandandthesupplyoffilmproductsAccordingtothelawofdemand，asthepriceofagoodfalls，thequantitydemandedrises.Theincreaseinthedemandforfilmproductsisalsoaffectedbythereductioninthepriceoffilmproducts.Thefilmproductisdifferentfromotherindustriesproducts，andithasspecialproperties.Thefilmproductisagoodforwhi
7、ch，otherthingsequal，anincreaseinincomeleadstoanincreaseindemand.Inadditiontopriceandincome，TVandNetworkTVassubstitutesforfilms，whenthepriceofthefilmincreases，itcanleadtoanincreaseinthedemandforthesubstitutesandadecreaseinthedemandforfilms.Accordingtothelawofsupply，whenthepriceofthefilmrisesinthefilm
8、market，thefilmpublisherisprofitable，theamountofsupplyandtheamountofcirculationareincreased.Inadditiontoprice，otherdeterminantsofhowmuchproducerswanttosellincludeinputprices，technology，expectations，andthenumberofsellers.1.2Theself-adjustmentofthefilmmarketTheintersectionofthesupplyanddemandcurvesdete
9、rminesthemarketequilibrium.Attheequilibriumprice，thequantitydemandedequalsthequantitysupplied.Thebehavioroffilmconsumersandfilmproducersnaturallydrivesmarketstowardtheirequilibrium.Whenthemarketpriceisabovetheequilibriumprice，thereisasurplusoffilmproducts，whichcausesthemarketpricetofall.Whenthemarke
10、tpriceisbelowtheequilibriumprice，thereisashortageoffilmproducts，whichcausesthemarketpricetorise.Inmarketeconomies，thepriceoffilmsarethesignalsthatguideproductionandmarketingdecisions.Forthefilmproductintheeconomy，thepriceensuresthatsupplyanddemandareinbalance.Theequilibriumpricethendetermineshowmuch
11、ofviewerschoosetoconsume，howmuchpublishersandmanufacturerschoosetoproduce.2.TheelasticityofdemandThepriceelasticityofdemandmeasureshowmuchthequantitydemandedrespondstochangesintheprice，whichcalculatedasthepercentagechangeinquantitydemandeddividedbythepercentagechangeinprice.Ifquantitydemandedmovespr
12、oportionatelymorethantheprice，thentheelasticityisgreaterthanone，anddemandissaidtobeelastic.ThepriceofmovieticketsintheChinesefilmmarketis1%ormoreoftheaveragepeoplesmonthlyincome，whichisfarhigherthanthatofothercountries.Withtheriseofmovieticketprices，moviesthatarepopularcultureconsumergoodsinothercou
13、ntriesintheworldarebecomingnicheconsumergoodsandluxuryconsumerproductsinChina.Therefore，forfilmproducts，thepricedemandofthemismoreelastic.Besides，thequantitydemandedmovesproportionatelymorethantheprice，thustheelasticityoffilmproductsisgreaterthanone.Forallofthis，notonlybecausefilmproductshavemoresub
14、stitutes，butalsotheybelongtotheluxuriesratherthanthenecessities.Totalrevenue，thetotalamountpaidforagood，equalsthepriceofthegoodtimesthequantitysold.Forthefilmproducts，theirdemandiselastic.Duetotheincreasefallinpricewillbesmallerthanthedecreaseincreaseinquantitydemanded，ifthepriceofthefilmproductrise
15、s，thedemandforthemfalls，andtotalrevenuewillfall；ifthepriceofthefilmproductfalls，thedemandforthemrises，andtotalrevenuewillrise.3.ApricefloorApricefloorisaminimumonthepriceofagoodorservice.Asforthefilmindustry，ontheonehand，producersandissuersoftenusetheirmonopolypositiontomakeminimumpricemeasuresonfil
16、ms，resultinginthemoviemarkethavinapricefloorbutnopriceceiling，limitingthepricingpowerofdifferentregions.Ontheotherhand，theaterpricingisoftenfollowedbycustomarypricingbycontinuingthemonopolyoftheoriginaldistributionsystem.Weshouldestablishamarketcompetitionmechanism，strengthenthemarketinginitiativeoftheenterprises，setupthepriceoffilmsbyfocusingonthemicromarket，takethemarketdemandasthestandard，ratherthansimplytakethecostastheguidance.Underthe
