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1、v1.0 可编辑可修改TitleUnit Five TradeTeaching objectives &demands1. Analyze the discourse structure of the passage2. Learn the importance of being punctual 3. Make sentences with the useful expressions in the passage 4. Some information about a slogan 5. Develop promotion strategies and persuasion compete
2、nce6. Master some negations skills Teaching important & difficult points1. Retell the passage in their own words2. Some important words and useful expressions3. How to write a Memo Teaching methods Communicative approach Task-based teaching Project-based teaching Activity Teaching Approach; Question
3、-answer Teaching Approach.Teaching contents and time allotmentTeaching contents Time allotment Warming-up & Reading A Reading B & Listening and Speaking &Writing Mini-project & Language Lab & Self-study Room4 periods4 periods3 periodsTeachingprocedures Step One Warm-up 1 Ss read warming-up task 1 2
4、Go through slogans A-H with Ss 3 Ask Ss to match the slogans with the pictures 4 Time permitting; encourage Ss to brainstorm more slogansStep Two Background information1. What is a sloganA slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetit
5、ive expression of an idea or purpose. Slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product.2. Company introduction1. Nike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the worl
6、ds leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment .2. Apple Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products.3. Panasonic is an international brand name for Japanese
7、electric products manufacturer 4. Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. all of these
8、are marketed under their slogan “Ideas for Life”.5. Maxwell house is a brand of coffee manufactured by a like-named division of Kraft Foods.6. Seven- up is the brand of a soft drink.7. Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is th
9、e third largest Japanese car manufacturer.8. Koninklijke Philips Electronics ., usually known as Philips, is one of the largest electronics companies in the world, founded and headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical syste
10、ms.Step Three Work in pairs 1. Ss read Task 2 in warming-up 2. Ask Ss to work in pairs and list places where they have seen or heard the slogans in Task 1 3. Get some Ss to give their answers. 4. Ask the class to add more if necessary. 5. Summarize the various media used for advertising.Step Four Re
11、ading A1. Learn the new words and expressions1) The students take turns to read them.2) The teacher corrects the students mistakes in pronunciation and teaches them how to read those.2. Warm-up questionsThe teacher asks some questions to arouse the students interest in the passage 3. Study in detail
12、sParagraph 1Regardless of: paying no attention to. The law requires equal treatment for all ,regardless of race , religion or sex .better off :in a better situation , especially in financial terms. since my husband was made the manager , we are better off .alternative: n. something you can choose to
13、 do or use instead of something else. is there an alternative to what you proposeMake sense : to have a clear meaning and be easy to understand. read this and tell me if it makes sense.Paragraph 2Process :n. a series of actions that are done in order to achieve a particular result. getting fit again
14、 has been a long slow process .specialize(in):v. to limit all or most of your study, business, etc . to a particular subject or activity. Finally Alice decided to specialize in contract law .Consumer: n. someone who buys and uses products and services. There are a wider choice of goods for the consu
15、mers in big cities .Paragraph 3benefit :n. something that gives you advantages or improves your life in some way. This aid program will bring lasting benefits to the region.Absolute: a. unlimited: complete: true , correct and not changing in any situation : not in comparison with other things. An absolute ruler need not ask anyone for permission to do anything.A child usually has absolute trust in his mother.You have an absolute right to refuse medical treatment.In absolute terms wages have risen, but not in comparison with the cost of living.Comparative: a. measured or judged by comparing
