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1、Unit 11 The MediaLesson 3 The advertising game同步练习 单词拼写1. Ba Jin was one of the best _ (当代的)writers.2. The oil market is enjoying a _ (迅速增长)3 He cant remember the basic _ (概念)of math.4 The teacher is trying a new _ (方法)to language teaching.5 Large _ (公司)often have strict interviews for interviewers.
2、6 Her designs have a strong _ (视觉上的)attraction.7 My sister has two kids, a boy and a girl. In other words, I have a _ and a _.8 Because of Toms sudden wedding, his mother had to change the months _ (预算).9 You couldnt wear this dress to go to the party, its not_(合适的).10 He opinion that good products
3、neednt be _ (做广告)is out of date. 短语归纳1 某种产品 2 位于3 品牌名称 4 直接的竞争5 吸引/保持注意力 6 由组成7 采用现代技术 8 习惯于9 突出,显眼 10与相联系11 为了利润 12 目的在于13 对的贡献 14 参加15 致力于 16 鼓励某人做某事 根据课文内容填空The _ advertisement is one that gives information about finding certain products. However, it might not be _ when there are products and ser
4、vices in direct competition _ each other in the market place. In such situation, advertisement need to _, _ the attention of the public. As present-day advertisers often have large budget, a lot of money is spent _ applying modern techniques of design. But because of the _ boom, people are used to _
5、 high standards of _ design. Modern advertisements must stand out in a world full of _ by combining the highest standards _ ideas to make the products more attractive.Most people know that the main _ of the advertisement is making customers spend money, so many of todays advertisers _ that it does n
6、ot matter _ attractive the idea linked _ the product is. _, they try other ways to make people notice their products. For example, using humor, new and unusual ideas. _, not all advertisement is about selling products and services _ a profit. _ advertisements are made to encourage citizens to partic
7、ipate _ improving their neighborhood. These advertisements have helped to _ public knowledge, _ has made society a better place for everyone. 单项选择( ) 1. How many films _ you _ recently? None. A. did; see B. are seeing C. has seen D. have seen ( ) 2. He has never _ of such a thing before. A. hear B.
8、heared C. heard D. hearing ( ) 3. More than 20 people _ in traffic accidents _ last May. A. died; for B. have been dead; since C. have died; for D. have been dead, for ( ) 4.The Statue of Liberty is in_. A. Japan B. England C. China D. the USA ( ) 5.David went to buy some stationary _ souvenirs _my
9、cousin. A. for; for B. as; as C. for; as D. as; for ( ) 6.The match was _ and I felt _. A. exciting; excited B. excited; exciting C. excited; excited D. exciting; exciting ( ) 7.Thailand is so hot that people like to go _ every day. A. skating B. skiing C. cycling D. swimming ( ) 8.I became a studen
10、t ten years_. I have been a student _1996. I have studied here _ about 10 years. A. ago, since, for B. ago, for, since, C. ago, before, for D ago, in, after ( ) 9. Mr. Li _ Kunming. He _the city three times. This time he _Kunming for three days.A. has been to, has gone to, have been in B. has gone t
11、o, has been to, has been in C. has been in, has been to, have gone to D. has gone to, has been in, has been to ( ) 10.That book is _. It brings the readers with _ . A. delightful, delightful B. delight, delight C. delightful, delight D. delight, delightful 完形填空Many people like traveling for their ho
12、liday. They go to 1 , seaside or forests. Some people like 2 , so they like to visit some old interesting places. In many countries, the travel agency （旅行社）can help you 3 your holiday. You can tell the travel agency what kind of 4 you like, how much 5 you want to spend, and the travel agency will gi
13、ve you a lot of information about where to go, how 6 there, where to stay, and what kind of activities you can do there. 7 the holidays is 8 “Package” holiday. That is, you just 9 the money, and the travel agency will plan 10 for you, the ticket for the train or plane, the hotel, the activities, and so on. 1. A. schools B. shops C. hills D. the Great Wall 2. A. history B.
