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1、精品文档大学体验英语三(综合教程)Unit 3 Famous Brand NamesListen and TalkLead inLet me now share my six business success secrets with you:_There must be a willingness to take risks. You should not risk more than you can afford to lose, but you can afford not to take certain business risks._Keeping a tight control o
2、n expenses - while at the same time avoiding being penny wise and pound foolish is a wise business practice._A businesspersonshould always look for ways to improve their goods and services,as well as ways to increase efficiency and expand their marketing reach._Marketing is everything. Marketing is
3、the key to letting the world know aboutyour products and services. There have been many products that had great salespotential, but have failed, owing to poor marketing._Provide more and better products and services, for larger numbers of people, at less cost._An entrepreneurmust deliver good qualit
4、y products and services and support themwith a responsible attitude towards shortcomings and faulty products. Related to that is good customer service.Ive just revealed a handful of universal principles of business success. If youapply them, they can contribute towards, your own business successKey:
5、 4, 3, 6, 2, 1, 5Passage A: Bathtub Battleships from Ivorydale2. Answer the following questions with the information from the passage.1) Whydoes the author say that with a bar of Ivory Soap in your hand, you are holdinga chunk of American history?The introduction of Ivory Soap dates back to the year
6、 of 1879. It must have witnessed a lot ofgreat events of American history.2) What does the title Bathtub Battleships from Ivorydale imply?Little boys enjoy converting Ivory Soap into bathtub battleships because of its floating feature, and Ivorydale is the birthplace of the famous brand of Ivory Soa
7、p.3) Do you believe that Ivory Soap is really as widely recognized as the Washington Monument and far more well respected than Congress?It may not be actually true. It is likely that the author just wants to show to the readers how popular Ivory Soap is to Americans.4) How do you understand the auth
8、ors description of Ivory Soap asa phenomenon?The popularity of Ivory Soap with generations of Americans is rather unusual and beyond imagination, thus it is called a phenomenon.5) Can you name some of the important factors necessary for a successful business? Open3. Choose the best answer to each qu
9、estion with the information from the passage.1. We may infer from the passage that .A) Proctor & Gamblewas not impressively successful in its first 20 years.B) the sales of Ivory Soap reach as high as more than thirty billiondollars per yearC) the factory of Proctor & Gamble is located in Ivorydale,
10、 hence thename of the soapD) Proctor & Gamblewas founded by two immigrants shortly before the Civil War2. The most important reason for the great success of Ivory Soap lies inA) its brand name which was lifted from the BibleB) its successful nationwide advertising campaignC) its feature of being 99.
11、44/100 percent pureD) its mass production and low cost3. By saying that Ivory Soap is an American Institution, the author indicates that .A) Ivory Soap is a brand name of Proctor & Gambles products in AmericaB) Ivory Soap is an organization for providing washing powderC) Ivory Soap is well-known to
12、AmericansD) Ivory Soap is a landmark building in America4. Proctor & Gamble introduced Ivory Soap in order to .A) compete with high-quality soaps coming from foreign countriesB) arouse childrens interest so that they would becomeloyal consumersC) satisfy American mothers need of washing out the mout
13、hs of their childrenD) bring a big break to the companyand reach one million dollars in sales5. According to the passage, which of the following statements is true?A) Ivory Soap is as solid and spotless as the marble of the Lincoln Memorial.B) Soap operas became known as a result of a P&Gsponsored r
14、adio serial.C) Ivory Soap is eatable and doesnt even taste all that bad.D) Proctor & Gamblekeeps a precise count of the bars of Ivory Soap having been sold.#欢迎下载 。精品文档Anwser: 1.A, 2.B, 3c 4 A 5.B4 .Fill in each of the blanks with an appropriate word.The example of Proctor and Gamble s famous Ivory S
15、oap shows the potential that lies in mass marketing and planned a and the importanceof recognizable b names. Ivory Soap, first produced in 1879, was well p with clever slogans. These slogans, particularly the idea that thesoap is so pure that it floats, p so successful that they are stillp today. At
16、 the same time, the use of the radio serial for Ivorypromotion gave rise to the esoap opera, which has become a modern g phenomenon. The development of Proctor and Gamble itself, from asmall-scale operation founded by two i to a multinational empire oftoday serves as a good example to build brand names.Anwser:
