快消品洗浴用品品牌营销策划方案 英文版

E-content UpgradeMay.品牌AgendalProduct image upgrade lDesign©writing Analysis -what makes a good Landing Page -Current problem of SFG landing pagel Design Guidance -Tip Sharing:How to Improve Landing Page Designl Copywriting Guidance -Tip Sharing:How to Improve Landing Page Copywriting SFGProduct ShootingRegular 5 dimension images Front Side Back Bottleneck ContentRegular 5 dimension images Front Back Bar Side(upward view)Bar with packUse ingredient element,icons,and selling points to leverage benefits/value claims in product image.Special Product imagesProduct ShootingGuidanceLightingDetailsReflectionExposureTextureWord processing TransparencyContrast ratio Environmental colorLighting：Combine different lighting methods，add proper luster and layers to image Details：Add depth and texture to image to improve power of expressionContrast ratio：Add visual depth and texture by contrast ratio adjustmentWord processing：Make the word on product clear and easily recognizable through Color saturation adjustmentShadow&reflection：Real&proper shadow&reflection effect Exposure：Proper exposure improves definition and quality of imageTexture：Use proper shooting method depends on product texture to improve qualityEnvironmental color：Notice the influence of background color to product imageTransparency：Avoid information on the back of bottle reflects to front by transparency adjustmentProduct Shooting GuidanceLack of expressive force Foam and bubble inside the bottle debased the quantity Information on the backside reflects too much to the front Current image doesnt reflect the transparent characteristic of plasticMaterial Low contrast in junctionHighlight area is unapparent Lack of layersColor saturation is too high in word area Speckles debased the quantityOverexposure TextureContrast ratioLightingExposureDetailsInsideWord processing TransparencySpecklesShading used incongruousShadow&reflectionCurrent Shooting problem TextureLightingContrast ratio DetailsWord processing Shadow&ReflectionLightingSpecklesContrast ratio Current Shooting problem ExposureWord processing Shadow&ReflectionSpecklesa.Lighting Current Image Unilateral lightingSymmetrical lightingCombine different lighting methods to add proper luster to imageShow the structure clearlyDisplay any details to show qualityb.Pump Head DetailsAdd depthCurrent Image b.Content Details Current Image Clear&clean Without bubble&foamsb.Details truing Avoid information on the back of bottle reflects to front by transparency adjustmentc.Transparency Current Image Add texture to imaged.Texture Make the word on product clear and recognizablee.Word processing f.Contrast ratio Add visual depth and texture by contrast ratio adjustmentProper exposure improves definition and quality of imageg.Exposure h.Shadow&Reflection Real&proper shadow&reflection effect I.Environmental color Notice the influence of background color to product imageTest Shot Competitor AfterBefore Competitor AfterBefore Competitor AfterBefore beforeafterProduct Images application 2023/2/3EntranceImageSearchingpageLanding pageDesign&Copywriting Analysis 1.有品牌辨识度，延续品牌调性2.设计创新，有视觉冲击力，吸引消费者关注3.商品陈列符合用户购买习惯，方便选购4.最大化展示产品买点&促销信息，转化购买What makes a good Landing Page？Consistent&recognizable design to build brand trust Creative design with great visual impact attracts shoppersClear&straightforward shelf design&product display Empower benefit claim and promotion info to drive purchaseX-MasthemeSpring themewomens daythemeCreative&customized designSummer holidaythemePowerful&Vivid KV design 舒肤佳视觉分析：清晰的识别性，有限的的创新 Leverage power benefit claim in product imageSFG E-com landing pages 1.页面缺乏创新，过于相似，视觉冲击力不足2.货架设计&产品展示方式简单，不方便消费者快速选购3.产品买点&促销信息展示不够exciting，不吸引消费者购买Current problem of SFG landing page：Too similarlack of innovation and visual impactShelf design was too simple&dullLack of powerful&visualized benefit claimDesign GuidanceDisplay products in the specific scene to visualize product benefits thus improve shopper experience Tips#1:Powerful&Vivid Product Display Display product in specific scene to visualize product benefits,enhance visual effect and increase conversion Example ALeverage Ingredient elements to highlight product benefitExample BExample CLeverage product benefits in a more creative and powerful way to attract shoppers ProductfunctionCampaignTheme CampaignTheme Tips#2:Creative&Visualized Benefit Claim “Protects against germ 12 hoursAfter wash“Example AUse ICONs to clarify the product feature,claim product benefits to attract consumers attentionTips#3:Leverage value claim by iconsExample A Deliver product benefits and sales information clear and straightforward by icons to increase conversion Example B Tips#4:Flexible Product Placement ExamplesFlexible products placement enriches page design and enhances power of expression Neon lampSortingboxExhibition standInsceneTips#5:Various&clear Shelf design Leverage various shelf design to display product clearly&creative Examples Copywriting Guidance给予信心&吸引关注明确功效&强调利益注明规格End