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1、电子商务英语教程电子商务英语教程（第二版）（第二版）EnglishForE-CommerceEnglishForE-Commerce开始学习ENTERChapter 1 Over View of E-Commerce第一章第一章 电子商务概述电子商务概述Unit 1Unit 1Unit 2Unit 2Unit 3Unit 3ContentsPassage BPassage BWord Bank BWord Bank BActivities BActivities BPassage APassage AWord Bank AWord Bank AActivities AActivities AE
2、xpanding ReadingExpanding Reading Work onlineWork online Basic E-commerce English WritingBasic E-commerce English Writing ObjectivesObjectivesIntroductionVideoInthisunit,youwilllearn:1 1 thedefinitionofelectroniccommerce1 1 thenewtrendofelectroniccommerce1 1 thedevelopmentofInternet1 1 BasicE-commer
3、ceEnglishWritingFocus:TheidentificationofelectroniccommerceNodus:TheevolutionofelectroniccommerceRETURN课文注释课文注释 前页后页目录Passage AIdentify Electronic Commerce ElectroniccommercereferstothebuyingandsellingofproductsorservicesoverelectronicsystemssuchastheInternetandothercomputernetworks.Theamountoftrade
4、conductedelectronicallyhasgrownextraordinarilysincetherapidspreadoftheInternet.Awidevarietyofcommerceisconductedinthisway,whichleadstoinnovationsinmanyaspectssuchaselectronicfundstransfer,supplychainmanagement,Internetmarketing,onlinetransactionprocessing,electronicdatainterchange(EDI)andsoon.Modern
5、electroniccommercetypicallyusestheWorldWideWebatleastatsomepointinthetransactionsprocess,althoughitcanincludeawiderrangeoftechnologiessuchase-mailaswell.Alargepercentageofelectroniccommerceisconductedentirelyelectronicallyforvirtualitemssuchasaccesstoinformationyouwantonawebsite,butmostelectroniccom
6、merceinvolvesthetransportationofphysicalitemsinsomeway.12Word Bank课文录音课文录音Page 1课文注释课文注释 前页后页目录Onlineretailersaresometimesknownase-tailersandonlineretailissometimesknownase-tail.AlmostallbigretailershaveelectroniccommercepresenceontheWorldWideWeb.Electroniccommercethatisconductedbetweenbusinessesisr
7、eferredtoasbusiness-to-businessorB2B.B2Bcanbeopentoallinterestedpartiesincourseoftradingorlimitedtospecific,pre-qualifiedparticipants.Electroniccommercethatisconductedbetweenbusinessesandconsumers,ontheotherhand,isreferredtoasbusiness-to-consumerorB2C.Thisisthetypeofelectroniccommerceconductedbycomp
8、aniessuchasAmazon.Electroniccommerceisgenerallyconsideredtobethesalesaspectofe-business.Italsoconsistsoftheexchangeofdatatofacilitatethefinancingandpaymentaspectsofthebusinesstransactions.34课文录音课文录音Page 2课文注释课文注释 前页后页目录Broadlyspeaking,electroniccommerceistheproduction,advertising,saleanddistribution
9、ofproductsviatelecommunicationsnetworks.Nomatterwhatwecallit,itisnodoubtthatelectroniccommercehaschangedourconsuminghabitalotandbroughtagreatdealofbenefitandconveniencetobothbusinessesandconsumersaswell.Wealsobelievethatthedefinitionofelectroniccommercewillcontinuetoevolve,expandandvaryindifferentey
10、esinthefuture.参考译文课文录音课文录音Page 11)WhatisElectronicCommerceinyouropinion?2)WhatcanyoudowithElectronicCommerce?3)Electroniccommercehaschangedourconsuminghabitalot,hasntit?4)IsitsafetoconductbusinessonInternet?5)HaveyouevergotanythingfromtheInternet?Ifso,wouldyouliketoshareyourexperiencewithothers?前页后页
11、目录1.3 Activities1.3.1 Critical thinking1)computernetworks计算机网络计算机网络2)theamountoftrade贸易额（贸易总量）贸易额（贸易总量）3)therapidspread快速普及快速普及4)financing融资融资5)electronicdatainterchange(EDI)电子数据交换电子数据交换6）physicalitems有形产品有形产品7）supplychainmanagement供应链管理供应链管理8）allinterestedparties所有相关各方所有相关各方9）processing处理处理10）inter
12、action交易交易前页后页目录1.3.2 Translation practice1.3.2.1 Give the Chinese equivalents of the following words or expressions:前页后页目录1.3.2.2GivetheEnglishequivalentsofthefollowingwordsorexpressions1)电子商务电子商务electroniccommerce2)在交易过程中在交易过程中inthetransactionsprocess3)虚拟产品虚拟产品virtualitems4)电子资金转账电子资金转账electronicf
13、undstransfer5)网络市场网络市场Internetmarketing6）数据交换）数据交换theexchangeofdata7）创新）创新innovation8）消费习惯）消费习惯consuminghabit9)促进促进facilitate10)配送配送distribution1)ElectroniccommercereferstothebuyingandsellingofproductsorservicesoverelectronicsystemssuchastheInternetandothercomputernetworks.2)Alargepercentageofelectr
14、oniccommerceisconductedentirelyelectronicallyforvirtualitemssuchasaccesstoinformationyouwantonawebsite.3)Electroniccommercethatisconductedbetweenbusinessesisreferredtoasbusiness-to-businessorB2B.4)Broadlyspeaking,electroniccommerceistheproduction,advertising,saleanddistributionofproductsviatelecommu
15、nicationsnetworks.5)Nomatterwhatwecallit,itisnodoubtthatelectroniccommercehaschangedourconsuminghabitalotandbroughtagreatdealofbenefitandconveniencetobothbusinessesandconsumersaswell.1.3.2.3 Sentence translation from English to Chinese:前页后页目录1.3.2.4 Sentence translation from Chinese to English1)我希望他
16、们不用说他们的行为是在帮助公司推销产品。（conduct）2)不及时回应客户，很容易引起客户的不满。(leadto)3)我们班有30个男生，20个女生。(consistof)4)不管我们身在何处、在做什么，我们都想要访问到我们的数据。（accessto）5)毫无疑问，电子商务的发展速度会越来越快。(nodoubt)前页后页目录Ourclassconsistsof30boysand20girls.Nomatterwhereweareandwhatwedo,wejustwanttogetaccesstoourdata.Itisnodoubtthatthedevelopingofe-commercewillbefasterandfaster.Notreplyingtocustomerseasilyleadstotheirdissatisfaction.Ihopethereisnoneedtosaywhattheyconductishelpingpromotetheproductsfortheircompany.课文注释课文注释 前页后页目录The Evolution Of Electroni
