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1、1Unit One Public Relations大理大学大学英语32Unit One Text I.Pre-reading TaskII.Related InformationIII.Outline&SummaryIV.Detailed StudyV.Home Assignment34I.Pre-reading Task:1.Do you know what public relations is?2.What is the usual abbreviation for public relations?3.Why do companies use public relations?Bac
2、k5II.Related Information:1.Pubic relations:relations with the general public as through publicity,specifically,those functions of a corporation,organization,government department,etc.that acquaint the general with its activities,purposes,polices,and accomplishments so as to improve its public image
3、and create favorable public opinion of itself.2.Declaration of Independence:a document declaring the thirteen American colonies fee and independent of Great Britain,adopted by the Continental Congress on July 4,1776.In the document the author referred to“a decent respect to the opinions of mankind r
4、equires that they should declare the causes which impel them to the separation”and the tried to tell the world why they were freeing themselves of Britain rules.6III.Outline&Summary:I)Outline:1.(Para.1)The importance of winning public support and trust2.(Para.2-3)The main concern of public relations
5、.3.(Para.4-8)Activities of public relations.7III.Outline&Summary:II)Summary:PR aims at winning public confidence and goodwill,giving a business or other organization information,telling the pubic about a companys activities,plans or ideas and being on good terms with the public.It requires thoughtfu
6、lness about others beliefs,interests and feelings.The ways to set up a public image include making speeches,distributing pamphlets and booklets,producing films,undertaking public service projects and hiring independent PR firms.Back81.action n.1.行动，做法 A man of action is not content to talk.讲求行动的人不以空
7、谈为满足。2.行为，所做之事 We shall judge you by your actions,not by your promises.我们将凭你的行为，而不以你的诺言来评判你。3 常用短语 bring an action against sb.对某人提起诉讼 Since the debtor didnt mean to pay back all the debts,we had to bring an action against him.既然债务人无意偿还所有的债务，我们不得不对其提起诉讼。记忆技巧同源派生词：actionable adj.可控诉的 常用短语 take action
8、采取行动，开始行动IV.Detail Study(Words)92.affect v.1.影响 The changes in taxation will affect us greatly.税法的变更将深深影响我们。2.感动，感染 Everyone was much affected by the sad news that the word trade center was smashed.世贸中心被毁的凄惨消息令大家十分难过。3.假装，装作 Shes always trying to affect an American accent.她老是装出一幅美国腔调。记忆技术同源派生词：affec
9、ting感人的，动人的；affectingly adv.动人地，哀惋地；affectation n.造作的行为；affected adj.造作的，虚伪的；affection by受的影响Unit 1103.character n.1.特点，特征 The character of the desert areas of North Africa is really intriguing 北非沙漠地区的特征真迷人。2.性格，个性 Generally speaking,a man seldom appreciates a woman of strong character.一般来说极少男人欣赏个性很
10、强的女人。3.角色，人物 There are plenty of characters in the novels of Charles Dickens.在查尔斯狄更斯的小说中有许多人物。记忆技巧同源派生词：characteristic adj.特别的，性格中特有的；n.特性，特色；socialism with Chinese characteristics;characteristically adv.有特色地；characterless adj.无特色的，不出众的；characterize v.显示之特征Unit 1114.survive v.1.幸存，经历后仍然活着 Luckily,Fr
11、ederick survived the earthquake.幸运的是，弗雷德里克在此次地震里幸免于难。2.生命较长久 The old lady survived all her children.那位老妇人的子女都先她而去。记忆技巧survival n.生存，继续、生存或存在，遺风，残存物；survivor n.生存者，生还者Unit 1125.thoughtful adj.1.思索的 She is sitting at her desk with thoughtful looks.她带着一幅思索的表情坐在桌旁。2.体贴的，考虑到旁人需要的 Its very thoughtful of y
12、ou to pick me up at weekends.周末来接我，你考虑真周到。记忆技巧think v.想，思考；thought n.思潮，思考；thoughtfully adv.考虑周到地；thoughtfulness n.关心，考虑周全；thoughtless adj.欠考虑的，粗心的，自私的；thoughtlessly adv.粗心地，自私地；thoughtlessness n.粗心，欠考虑自私 常用短语be thoughtful of sb.某人考虑周到的Unit 1136.reveal v.1.显示，显出 His worn jacket revealed his elbows.他
13、的破夹克衫使他露出了肘部。2.泄露，透露 Mr.Lee was accused of revealing the nuclear secret of the United States.李先生被指控泄露了美国的核秘密。记忆技巧同源派生词：revelation n.显示，泄露 反义词：conceal 常用短语reveal to 泄露Unit 1147.undertake v.1.担任 Gladstone undertook the premiership when was 82.格兰德斯通在他82岁时担任首相职务。2.着手，开始（某项工作）They will undertake that job
14、 as soon as they receive the notice.他们接到通知就开始做那项工作。3.许诺，担保 I cant undertake that you will make a profit.我不能保证你会赢利。记忆技巧同源派生词：undertaking n.事业，企业，承诺；undertaker n.承担者，企业家，殡仪员常用短语undertake go do sth.答应做Unit 1151.at once 1.立刻，马上 类似短语有：right away.The couple are setting off at once.这对夫妇马上就要出发。2.同时 类似短语有：at
15、 the same time.No one can do two jobs at once.没有哪个人能同时干两项活。2.be on good(friendly)/bad(ill)terms(with)与与相处好相处好/I didnt know you and she were on good(friendly)terms(with each other).我不知道你和她相处得很好。Israelis are on bad terms with Palestinians.以色列人和巴勒斯坦人相处不融洽。IV.Detail Study(Phrases)163.takeinto account 考虑
16、，对考虑，对加以关注加以关注类似短语有：takeinto consideration.Running such a steel works,we have to take pollution into account.创办这样一个炼钢厂，我们不得不考虑到污染问题。The recession of stock market should take account of the suicide hijacks in the U.S.A.股市跌落应考虑到美国的自杀性劫机事件。The chairman of the board said he would take the wishes of all the directors into consideration.董事长说他会考虑所有董事的愿望。Unit 1174.informabout/of 告诉，通知告诉，通知 与此类似的短语有：inform against/on 告发（某人）。Keep me informed about/of fresh development.随时告诉我新的发展。Finally,the witness was enc
