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1、Outline ThebackgroundofWal-MartTheWal-MartCultureTheWal-MartCurrentPositionTheWal-MartCustomersTheWal-MartCompetitorsIndustryAnalysisVisionandMissionPESTAnalysisSWOTAnalysisTOWSAnalysisAnswerstothespecificquestionsAmericanpubliccorporationthatrunsachainoflargediscountdepartmentstoresandachainofwareh
2、ousestoresFoundedbySamWaltonin1962,inRogers,ArkansasIncorporatedonOctober31,1969HeadquarteredinBentonville,ArkansasWorldslargestpubliccorporationbyrevenue,accordingtotheForbesGlobal2000PubliclytradedontheNewYorkStockExchangein1972In1991Wal-MartstartedtheinternationalmarketwiththeopeningofaretailinMe
3、xicoCityHistoryWal-Marthas8500storesin15countries,with55differentnamesOperatesunderitsownnameintheUnitedStatesin50statesandPuertoRicoWal-MartoperatesinMexicoasWalmexUnitedKingdomasAsdaJapanasSeiyuIndiaasBestPriceIthaswholly-ownedoperationsinArgentina,Brazil,andCanadaItalsoownsandoperatestheSamsClubr
4、etailwarehousesinNorthAmericaHistoryWal-Mart history diagramThe birth of discount retailingWalmart beginsWalmart goes publicYour TextWalmart comes of agemost successful retailers in the worldgive customers what they want196219631972198020102100OperationWal-Martsoperationsareorganizedintothreedivisio
5、ns:Wal-MartStoresU.S.SamsClubWal-MartInternationalThecompanydoesbusinessinninedifferentretailformats:supercentersfoodanddrugsgeneralmerchandisestoresbodegas(smallmarkets)cashandcarrystoresmembershipwarehouseclubsApparelstoressoftdiscountstoresrestaurantsOperationWal-Mart Stores U.S.Largestdivision,a
6、ccountingfor67.2%ofnetsalesConsistsofthreeretailformatsthathavebecomecommonplaceintheUnitedStates:DiscountStoresSupercentersNeighborhoodMarketsNon-groceryproductsWal-Martsonlineretailer,OperationWal-Mart Discount StoresCarrygeneralmerchandiseandaselectionofGroceriesThefirstWal-MartstoreopenedinRoger
7、,Arkansasin1962810Wal-MartDiscountStoresintheUnitedStatesOperationWal-Mart SupercenterStockeverythingaWal-MartDiscountStoredoes,andalsoincludeafull-servicesupermarketincluding:meatandpoultrybakedgoodsdelicatessenfrozenfoodsDairyproductsgardenproducefreshseafoodOperationNeighborhood Market by Wal-Mar
8、tfulllinesofgroceries,pharmaceuticals,healthandbeautyaids,photodevelopingservices,andalimitedselectionofgeneralmerchandiseSupermercado de Wal-MartHispaniccommunitiesintheUnitedStatesMarketsidenewchainofgrocerystoresOperationSams ClubMainofwarehouseclubswhichsellgroceriesandgeneralmerchandise,oftenin
9、largequantities“MembershipstoresandmostcustomersbuyannualmembershipsWereinBusinessforSmallBusiness.SavingsMadeSimple605SamsClubsintheUnitedStatesBrazil,China,Mexico,andPuertoRicoOperationWal-Mart International4,081stores14countriesoutsidetheUnitedStatesThe Wal-Mart CultureWal-MartStores,Inc.wasfound
10、edonprinciplesdevelopedbySamWalton.Theseprinciplescarriedouteverydaybyhard-workingandfriendlyassociateshavecreatedauniquecorporateculturethatiskeytoWal-Martscompetitiveedge.ThebasicbeliefsguidingWal-MartStores,Inc.are:Three Basic BeliefsRespect for the IndividualEveryassociatesopinionisrespected.Man
11、agersareconsideredservantleaderswhohelpnewassociatesrealizetheirpotentialthroughtraining,praiseandconstructivefeedback.opendoormanagementphilosophyencouragesassociatestoraisequestionsandconcernsinanopenatmosphere.Thecustomeristheboss.EverythingpossibleisdonetomakeshoppingatWal-MartandSAMSCLUBafriend
12、ly,pleasantexperience.TheTen-FootAttitudemeansthatassociatesaretogreeteachpersontheysee.TheSatisfactionGuaranteedrefundandexchangepolicyallowscustomerstobefullyconfidentofWal-MartandSAMSCLUBsmerchandiseandquality.Service to the CustomerStrive for ExcellenceWal-MartandSAMSCLUBassociatesshareanexcepti
13、onalcommitmenttocustomersatisfaction.Atthestartofeachday,storeassociatesgatherfortheWal-MartorSAMSCLUBcheerandreviewsalesfromthepreviousday,aswellasdiscusstheirdailygoals.TheSundownRulerequiresacontinualsenseofurgency,withquestionsaskedinthemorningansweredbeforetheendoftheday.TeamworkSamWalton,belie
14、vedinthepowerofteamwork.Asstoresgrowandthepaceofmodernlifequickens,thatphilosophyofteamworkhasonlybecomemoreimportantovertheyearsSams belive thatBentonvillewastheoriginalplace,theenterprisesculturehasbeenbecometoadult,Actually,althoughWar-martwasnotaskedsuppliersopenedtheofficeinthetown,moreandmoreh
15、ighercompetitionofenvironment,therewerelotsofAmericansupplierscollectedinthenearofthetownandopenedtheirsoffice.Therefore,theywereabletonegotiatedwithWal-MartonR&Dofproducts,transportation,andqualitycontrolandthelike.Wal-Mart current positionServescustomersandmembersmorethan200milliontimesperweekTher
16、earemorethan8,613retailunitsWorksunder55bannersin15differentcountriesFiscalyear2010salesof$405billionTheyemploysmorethan2millionassociatesworldwideWal-marts financialThesegmentnetsalesgrowthinfiscal2010resultedfromanincreaseincustomertrafficandstrengthinourgroceryandhealthandwellnesscategories,aswellasourcontinuedexpansionactivities.$14,335.00$13,400.00$12,731.00$11,284.00$11,231.00$16,000.00$14,000.00$12,000.00$10,000.00$8,000.00$6,000.00$4,000.00$2,000.00$0.003874839113394783984440209Net incom
