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1、美国年度最佳与最差广告 美国年度最佳与最差广告 低迷的经济现实从今年美国众多的广告中可见一斑，不过也有不少例外，有好的也有坏的。 Madison Avenue gave a nod to grim economic realities in this years crop of ads, but also pitched plenty of escapist fare-both inspired and goofy. 广告业正努力度过数10年来最糟糕的业务形势。据Publicis Groupe旗下媒体代理公司实力传播的数据，全球广告支出大幅减少了10%。 The industry was st
2、ruggling through one of the worst business climates it has seen in decades. Global ad spending plummeted 10%, according to ZenithOptimedia, a media-buying company owned by Publicis Groupe. 资金紧张的广告商减少了对广告公司的付费，广告业削减了数万个工作岗位。美国一些最大的公司，比如WPP旗下的JWT，被迫关闭了在芝加哥等市场曾一度生意兴隆的分支机构。Cliff Freeman & Partners等知名公司被
3、迫彻底关门。Cash-strapped advertisers cut the fees they pay their advertising firms, and tens of thousands of ad jobs were lost. Some of the countrys largest firms, such as WPPs JWT, were forced to close once-thriving outposts in markets such as Chicago. Well-known agencies such as Cliff Freeman & Partner
4、s (Wheres the Beef?) were forced to close shop completely. 从对大型广告宣传活动的评价和对广告公司高管的采访中，我们总结了2022年最佳和最差广告。 From reviews of major campaigns and interviews with advertising executives, here are our choices for some of the best and worst marketing maneuvers of 2022. 最佳广告 The Best 退货之路 Road to Redemption 广
5、告客户：现代汽车（美国） Client:Hyundai Motor America 广告商：Omnicom Group旗下的Goodby Silverstein & Partners Agency: Omnicom Groups Goodby Silverstein & Partners 广告情节：在美国超级碗橄榄球赛中，插入了现代汽车的“保证计划”广告。根据该计划，如果人们在购买现代汽车后一年内失业，他们可以退车。 Pitch: A Super Bowl ad plugged Hyundais Assurance Program, which 本文来源：网络收集与整理，如有侵权，请联系作者删除，谢谢！第2页 共2页第 2 页 共 2 页第 2 页 共 2 页第 2 页 共 2 页第 2 页 共 2 页第 2 页 共 2 页第 2 页 共 2 页第 2 页 共 2 页第 2 页 共 2 页第 2 页 共 2 页第 2 页 共 2 页
