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1、GBUTtem机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。DocumentDateGBUTtem2*资料来源：Unit of measure例子HighLowLegendLegendLegendTextTextTextTextTextTitlex+x+TextTextTextTextTextGBUTtem3EXHIBIT TITLE*资料来源：GBUTtem4*资料来源：Unit of measureGBUTtem5TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of mea
2、sureGBUTtem62X2 TOWER*资料来源：Unit of measureGBUTtem7PlacePriceProductPackagePositioning promotionProduct offering5Ps MARKETING*资料来源：Unit of measureGBUTtem8StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源：Unit of measureGBUTtem9ARROW 3D*资料来源：Unit of measureGBUTtem10CUBES1 3D*资料来源：Unit of me
3、asureGBUTtem11CUBES2 3D*资料来源：Unit of measureGBUTtem12* FootnoteSource:CUBES3 3D*资料来源：Unit of measureGBUTtem13TextTextTextTextCUTOUT 3D*资料来源：Unit of measureGBUTtem14New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measureGBUTtem15TextTextTextTextTextTextTextTextText
4、TextJOINT*资料来源：Unit of measureGBUTtem16TextTextTextTextLEVEL SEPARATE 4*资料来源：Unit of measureGBUTtem17TextTextTextLINEAR A 3D*资料来源：Unit of measureGBUTtem18TextTextTextTextLINEAR B 3D*资料来源：Unit of measureGBUTtem19TextTextTextLINEAR C 3D*资料来源：Unit of measureGBUTtem20TextTextTextLINEAR D 3D*资料来源：Unit of
5、 measureGBUTtem21TextTextTextTextLINEAR E 3D*资料来源：Unit of measureGBUTtem22TextTextTextLINEAR G 3D*资料来源：Unit of measureGBUTtem23TextTextLINEAR I 3D*资料来源：Unit of measureGBUTtem24TextTextTextTextLINEAR J 3D*资料来源：Unit of measureGBUTtem25TextTextTextTextLINEAR N 3D*资料来源：Unit of measureGBUTtem26TextTextTe
6、xtLINEAR P 3D*资料来源：Unit of measureGBUTtem27TextTextLINEAR Q 3D*资料来源：Unit of measureGBUTtem28TextTextLINEAR Q 3D*资料来源：Unit of measureGBUTtem29PlanImplementSupportLINKS 3*资料来源：Unit of measureGBUTtem30PERSPECTIVE 3D*资料来源：Unit of measureGBUTtem31TextTextTextPROPELLER 3D*资料来源：Unit of measureGBUTtem32RING
7、S 3D*资料来源：Unit of measureGBUTtem33TextTextSCALE*资料来源：Unit of measureGBUTtem34TextTextSCALES*资料来源：Unit of measureGBUTtem35TextTextTextTextTextTextSIZES IN*资料来源：Unit of measureGBUTtem36SPIRAL1 3D*资料来源：Unit of measureGBUTtem37SpiralBrakesTube in tubeSPIRAL2 3D*资料来源：Unit of measureGBUTtem38TextTextTextT
8、extSPOTLIGHT*资料来源：Unit of measureGBUTtem39TextTextTextTextTextTextSTAIRCASE*资料来源：Unit of measureGBUTtem40Stars 3D*资料来源：Unit of measureGBUTtem41TextTextWIRE CUBES*资料来源：Unit of measureGBUTtem42TextTextTextTextTextTextTextARROWS*资料来源：Unit of measureGBUTtem43TextLEVEL 1*资料来源：Unit of measureGBUTtem44Text
9、TextLEVEL 2*资料来源：Unit of measureGBUTtem45TextTextTextLEVEL 3*资料来源：Unit of measureGBUTtem46TextTextTextTextLEVEL 4*资料来源：Unit of measureGBUTtem47TextTextTextTextTextLEVEL 5*资料来源：Unit of measureGBUTtem48TextTextTextTextTextTextLEVEL 6*资料来源：Unit of measureGBUTtem49TextHeaderHeaderTextFLOW 2*资料来源：Unit of
10、 measureGBUTtem50TextTextHeaderHeaderTextFLOW 2 TITLE*资料来源：Unit of measureGBUTtem51TextHeaderHeaderTextHeaderTextFLOW 3*资料来源：Unit of measureGBUTtem52TextTextHeaderHeaderTextHeaderTextFLOW 3 TITLE*资料来源：Unit of measureGBUTtem53TextHeaderHeaderTextHeaderHeaderTextTextFLOW 4*资料来源：Unit of measureGBUTtem5
11、4TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW 4 TITLE*资料来源：Unit of measureGBUTtem55TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5*资料来源：Unit of measureGBUTtem56TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5 TITLE*资料来源：Unit of measureGBUTtem57TextTextHeaderHeaderHeaderHeade
12、rHeaderTextTextTextHeaderTextFLOW 6*资料来源：Unit of measureGBUTtem58TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6 TITLE*资料来源：Unit of measureGBUTtem59TextTextTextTextBLADES*资料来源：Unit of measureGBUTtem60TextTextTextTextBOX*资料来源：Unit of measureGBUTtem61TextTextTextTextBOX*资料来源：Uni
13、t of measureGBUTtem62TextTextTextCYCLE 1*资料来源：Unit of measureGBUTtem63TextTextCYCLE 2*资料来源：Unit of measureGBUTtem64TextTextTextCYCLE 3*资料来源：Unit of measureGBUTtem65TextTextTextTextCYCLE 4*资料来源：Unit of measureGBUTtem66TextTextTextTextTextCYCLE 5*资料来源：Unit of measureGBUTtem67TextTextTextTextTextTextCY
14、CLE 6*资料来源：Unit of measureGBUTtem68TextTextTextTextTextTextTextCYCLE 7*资料来源：Unit of measureGBUTtem69TextTextTextTextTextTextTextTextCYCLE 8*资料来源：Unit of measureGBUTtem70TextTextTextTextTextTextINCOMING*资料来源：Unit of measureGBUTtem71TextTextTextTextTextRIBBON*资料来源：Unit of measureGBUTtem72TextTextTextT
15、extTextRING*资料来源：Unit of measureGBUTtem73TextTextUPON 2*资料来源：Unit of measureGBUTtem74TextTextTextTextTextTextTextTextCONTINUOUS*资料来源：Unit of measureGBUTtem75TextTextTextTextCUTOUT*资料来源：Unit of measureGBUTtem76TextTextTextLINEAR A*资料来源：Unit of measureGBUTtem77TextTextTextTextLINEAR B*资料来源：Unit of mea
16、sureGBUTtem78TextTextTextLINEAR C*资料来源：Unit of measureGBUTtem79TextTextTextLINEAR D*资料来源：Unit of measureGBUTtem80TextTextTextTextLINEAR E*资料来源：Unit of measureGBUTtem81TextTextTextLINEAR F*资料来源：Unit of measureGBUTtem82TextTextTextLINEAR G*资料来源：Unit of measureGBUTtem83TextTextTextTextLINEAR H*资料来源：Unit of measureGBUTtem84TextTextLINEAR I*资料来源：Unit of measureGBUTtem85TextTextTextTextLINEAR J*资料来源：Unit of measureGBUTtem86TextTextTextTextTextTextLINEAR K*资料来源：Unit of measureGBUTtem87TextTextTextTextL
