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1、2013年Text 1In the 2006 film version of The Devil Wears Prada, Miranda Priestly, played by Meryl Streep, scolds her unattractive assistant for imagining that high fashion doesnt affect her. Priestly explains how the deep blue color of the assistants sweater descended over the years from fashion shows
2、 to department stores and to the bargain bin in which the poor girl doubtless found her garment.This top-down conception of the fashion business couldnt be more out of date or at odds with the feverish world described in Overdressed, Elizabeth Clines three-year indictment of “fast fashion”. In the l
3、ast decade or so, advances in technology have allowed mass-market labels such as Zara, H&M, and Uniqlo to react to trends more quickly and anticipate demand more precisely. Quicker turnarounds mean less wasted inventory, more frequent releases, and more profit. These labels encourage style-conscious
4、 consumers to see clothes as disposablemeant to last only a wash or two, although they dont advertise thatand to renew their wardrobe every few weeks. By offering on-trend items at dirt-cheap prices, Cline argues, these brands have hijacked fashion cycles, shaking an industry long accustomed to a se
5、asonal pace.The victims of this revolution, of course, are not limited to designers. For H&M to offer a $5.95 knit miniskirt in all its 2,300-plus stores around the world, it must rely on low-wage overseas labor, order in volumes that strain natural resources, and use massive amounts of harmful chem
6、icals.Overdressed is the fashion worlds answer to consumer-activist bestsellers like Michael Pollans The Omnivores Dilemma. “Mass-produced clothing, like fast food, fills a hunger and need, yet is non-durable and wasteful,” Cline argues. Americans, she finds, buy roughly 20 billion garments a yearab
7、out 64 items per personand no matter how much they give away, this excess leads to waste.Towards the end of Overdressed, Cline introduced her ideal, a Brooklyn woman named Sarah Kate Beaumont, who since 2008 has made all of her own clothesand beautifully. But as Cline is the first to note, it took B
8、eaumont decades to perfect her craft; her example cant be knocked off.Though several fast-fashion companies have made efforts to curb their impact on labor and the environmentincluding H&M, with its green Conscious Collection lineCline believes lasting change can only be effected by the customer. Sh
9、e exhibits the idealism common to many advocates of sustainability, be it in food or in energy. Vanity is a constant; people will only start shopping more sustainably when they cant afford not to.21.Priestly criticizes her assistant for her _.A poor bargaining skillB insensitivity to fashionC obsess
10、ion with high fashionD lack of imagination22.According to Cline, mass-market labels urge consumers to _.A combat unnecessary wasteB shut out the feverish fashion worldC resist the influence of advertisementsD shop for their garments more frequently23.The word “indictment” (Line 2，Para. 2) is closest
11、 in meaning to _.A accusationB enthusiasmC indifferenceD tolerance24.Which of the following can be inferred from the last paragraph?A Vanity has more often been found in idealists.B The fast-fashion industry ignores sustainability.C People are more interested in unaffordable garments.D Pricing is vi
12、tal to environment-friendly purchasing.25.What is the subject of the text?A Satire on an extravagant lifestyle.B Challenge to a high-fashion myth.C Criticism of the fast-fashion industry.D Exposure of a mass-market secret.Text 2An old saying has it that half of all advertising budgets are wastedthe
13、trouble is, no one knows which half. In the internet age, at least in theory, this fraction can be much reduced. By watching what people search for, click on and say online, companies can aim “behavioral” ads at those most likely to buy.In the past couple of weeks a quarrel has illustrated the value
14、 to advertisers of such fine-grained information：Should advertisers assume that people are happy to be tracked and sent behavioral ads? Or should they have explicit permission?In December 2010 Americas Federal Trade Commission (FTC) proposed adding a “do not track”(DNT) option to internet browsers,
15、so that users could tell advertisers that they did not want to be followed. Microsofts Internet Explorer and Apples Safari both offer DNT; Googles Chrome is due to do so this year. In February the FTC and the Digital Advertising Alliance (DAA) agreed that the industry would get cracking on respondin
16、g to DNT requests.On May 31st Microsoft set off the row. It said that Internet Explorer 10，the version due to appear with Windows 8，would have DNT as a default.Advertisers are horrified. Human nature being what it is, most people stick with default settings. Few switch DNT on now, but if tracking is o
