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1、 WORD资料.可编辑 体验商务英语综合教程3 第二版 重点词汇Unit1P6 AValue for money 花钱值得 luxurious 奢侈的，豪华的 timeless 不受时间影响的 Well-made 做工考究的 top of the range 高端的 durable 耐用的 inexpensive 便宜的 cool 酷的 Reliable 可靠的 stylish 流行的(有型个性) fashionable时髦的（潮流时尚） Well-designed 精心设计的P7 ABrand loyalty 品牌忠诚度 the tendency to always buy a partic
2、ular brandbrand image 品牌形象 the ideas and beliefs people have about a brandbrand stretching 品牌扩张 using an existing name on another type of product brand awareness 品牌意识 how familiar people are with a brand brand name 品牌名字 the name given to a product by the company that makes it product launch 产品发布 the
3、 introduction of a product to the marketproduct lifecycle 产品生命周期 the length of time people continue to buy a productproduct range 产品范围 the set of products made by a companyproduct placement 植入式广告 when products are used in films or TV programmesproduct endorsement 产品代言 the use of a well-known person
4、to advertise productsBrand positioning 品牌定位P8Gross margins 毛利润Manufacturing 制造业Solely 唯一的Low-cost market 低成本市场Outsources 外包Licensing arrangement 特许授权Flagship store 旗舰店Offshore 离境；海外Country of origin 原产地Identify the marker 确定产品来源或制造者Simplify product handing 简化产品，操作和追踪Organize accounting 帮助组织进存货和做会计记录
5、Offer legal protection 提供法律保护Unit2 P14 B1 not enough leg .room. 没有足够的伸腿空间 2 lost or delayed .luggage. 遗失或延迟行李 3 long .queues. at check-in 签入时的长队列 4 poor quality .food. and drink 质量差的食品和饮料5 no baggage .trolleys. available 没有可用的行李手推车 6 overbooking of .seats. 超额预订座位7 flight delays and .cancellations. 航
6、班延误和取消 8 .jet.- lag 时差（飞机时差反应）P15 A1 subway h) underground 地铁2 city centre k)downtown 市中心区 3 carry-on baggage i) hand luggage 手提行李4 one way f)single 单程票5 return j) round trip 往返旅行6 freeway a)motorway 高速公路，快车道7 rest room c) public toilet 公共厕所8 elevator b)lift 电梯，升降机9 coach class e) economy class 经济舱1
7、0 timetable d) schedule 时刻表11 car park g) parking lot 停车场 BE Reading1 mass market 大众市场 niche market 缝隙市场/利基市场2 a steep climb 急剧攀升 3 stem from 来自，起源于（因为）4 mass unrest 大规模骚乱 5 mid-flight 飞行途中6 be at fault 对某事负责 7 cabin ventilation 客舱通风设备8 optimum 最适宜的 9 aviation fuel 航空燃料10 be in the front line 奋战在第一线
8、的人 11 stiffer penalty 更严厉的惩罚12 concession 让步P19 skillsExtension 分机Be engaged 太忙而不能接电话，繁忙/电话占线UNIT3P22A reserved parking space 专用车位Flying business class 商务舱Have fixed working hours 有固定的工作时间P23Subsidiary子公司 Head office 总公司Call centre 呼叫中心Distribution centre 分配中心Warehouse仓库Branches/outlets分店 分销店Bureauc
9、ratic 官僚主义的Bureaucracy 官僚主义Centralised 中央集权的Conservative 保守的Decentralised 权力下放Democratic民主的Hierarchical 等级制度的Hierarchic 等级制度Impersonal 没有人情味的Marketing-driven 以市场为导向Progressive 进步的 革新的P24Cutting-edge 尖端的 前沿的Key ingredients 关键要素Budget report 预算报告Eliminated all perks and status symbol 取消特权和身份符号Rigorous
10、 exam 严格的考试Time management时间管理，budgeting，people skill 人际交往Decentralising responsibility and authority 下方责任和权利Autonomy 自主性Accountability 责任感Performance benchmarks 评判的标准Rate=evaluateP25Measuring performance业绩测定Benchmarks 基准merge 兼并Unit4 P31Bottom line 底线Reinvent 改造Discount store 折扣商店Speciality retaile
11、rs 专门零售商Discounter 折扣Floor space 房屋面积，建坪Vendor 小贩Booth 售货棚，临时货摊Seducing 吸引Merchandise 商品；货物；Upgraded 升级Fitting room 试衣间Lounge area 休息区Computer kiosk 公用电脑亭Shopping carts 手推车Wholesalers 批发商Retailers 零售商Kiosk 小卖部P33 ADownsize 缩小Downgrade 降级Decentralise 权力下放Deregulate 解除管制；解除控制；Upgrade 提升Reorganise 重组Re
12、train 重新教育，再教育；Redevelop 重建，重新开发；Relaunch 重启relocate 迁移；重新安置；Restructure 重建；调整；重组；B1. It is now so expensive to rent offices in the city center that many companies are relocating to the suburbs.2. The company has recently had to downsize its workforce. Reducing the number of employees is the best wa
13、y to stay profitable in the current economic climate.3. Excellent customer service is vital to keep up with the competition. The company has introduced new working practices and is retraining all part-time staff.4. The seating plan in our office has been reorganized to accommodate new staff.5. Our product hasnt been selling well recently. The marketing team has decided to relaunch the p
