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1、Module 7,7.1 Sales,Reading,1. Work in pairs. Compare the jobs in each of the following pairs. What are the similarities and differences? Say which you would prefer to do and why. * doctor / vet * fighter pilot / airline pilot * school teacher / university lecturer * politician / journalist * manager
2、 of a company / manager of a charity,2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text.,- sounds better at dinner parties,- has an air of glamour (whereas sales has an unglamorous image),- (many graduates
3、believe) you work on creative PR campaigns and go on lots of jollies,- marketing seems more attractive (than sales),- it isnt as bad as myths suggest,- unlike marketing, sales is tangible,- it has a direct impact on a companys results,- you meet people and communicate with different personalities,-
4、in sales theres a buzz of a target-driven environment,- you can manage millions of pounds of business,- make customers happy,- its incredibly rewarding,Not sold on sales? Hi, I work in sales. not a great conversation opener, is it? Not like being a fighter pilot or a director of Medecins sans Fronti
5、eres, for example. Unfortunately, a job in sales cant quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing a less direct way of selling a product is rather more popular as a car
6、eer choice, and sounds better at dinner parties. Why? Susan Stevens, head of HR at Toshiba, believes that marketing retains an air of glamour and that graduates expect to work on creative campaigns with PRs and lots of jollies. But, on the other hand, sales means door-to-door work and cold calling.
7、Yet this image is misleading. Sales professionals in the UK outnumber people in marketing by about 200,000. This is partly because those who do fall into sales work realize it isnt anything like as awful as the myths suggest. Stevens says that Toshiba recently had to market its graduate scheme as a
8、sales and marketing programme because we knew sales alone wouldnt attract people. The gamble paid off. Last year the majority of recruits chose sales, including Ross Snowdon, a marketing graduate. Unlike marketing, sales is tangible. It has direct impact on a companys results. Its all about meeting
9、people and communicating with different personalities.,Part of the reason why graduates are often not interested in sales is because it isnt seen as a profession. Clarissa Gent, a chemistry graduate and sales manager at Rackspace Managed Hosting, an IT support firm, says: Careers departments dont ta
10、lk about sales and there is a lack of education about the different levels you can go to with it. I always thought marketing seemed more attractive, but it wasnt the dynamic world Id imagined. Then I talked to people in sales and realized that it is possible to be passionate about it. It soon became
11、 apparent that I was much more suited to sales. Now I speak to customers every day in the buzz of a target-driven environment. Its fantastic. Tom Moody, a commercial director for Proctor and Gamble, says that sales can be managing millions of pounds of business and making sure the customers happy. I
12、ts incredibly rewarding. Now theres a convincing sales pitch if I ever heard one!,3. Read the text again and answer these questions.,1) In the first paragraph, the writer says its easier to start conversations at dinner parties _. A. if you are in sales. B. if you are in marketing. C. if you are a f
13、ighter pilot. D. if you lie. 2) According to the writer, the truth is that _. A. marketing is a better profession. B. sales is actually more glamorous than marketing. C. more people are in sales than marketing. D. there are more graduates in marketing. 3) One reason Ross Snowdon likes sales more tha
14、n marketing is because_. A. its better paid. B. you see real results. C. you meet more people. D. you can work on your own. 4) Its difficult to attract graduates into sales because _. A. many arent suited to it. B. they arent passionate. C. they dont have the right qualifications. D. of a false perc
15、eption.,Vocabulary: Sales terms,Match these words (1-7) from the text to their definitions (A-G).,1. sales pitch 2. door-to-door selling 3. a buzz 4. a myth 5. cold calling 6. an air 7. jollies (informal),A. Making an unexpected phone call or visit to sell something. B. Excitement. C. Business trips
16、 with lots of free entertainment. D. Knocking on doors all day to sell. E. Making a speech to convince people to buy something. F. Something people incorrectly believe to be true. G. Feeling or attitude.,另外一些有关销售的表达法： （1）sales quota 销售定额 （2）sales figure 销售数字 （3）sales representative 销售代表 （4）substantial financial r
